If you’re managing a sports team and is currently out of ideas on how the team can better connect with their fans, then, it’s high time you consider using social media. Not only can your sports team create awareness through social media, but you also have the opportunity to interact with your fans on a much deeper level using this platform.

Social media is a communication platform used by billions of people around the world, yet not everyone knows how to utilize this to better connect with fans. If you’re one of them, this article can be of great help to you.

Here’s how social media can help your sports team connect with fans:

1. Create Valuable Content

Even if fans are devoted to specific sports teams, they’ll likely lose the interest to follow them online if they’re not provided with content related to their favorite teams. Why would a fan waste their time following a sports team on social media if their account is stale or blank?

Sports teams can connect with their fans using social media by creating valuable content. Every sports fan in the world loves to be updated about anything and everything about their favorite sports team, from information on where they’ll play next to watching videos featuring interesting facts about the players.

When creating content to better connect with fans, make sure that it’s meant to nurture, inform, or entertain. You can opt to create sports-related content from scratch or work with pros in this site to help you. Remember to be creative with your efforts as you’re not the first sports team that will use content to reach out to fans.

2. Respond To Concerns

Your efforts in marketing your sports team won’t be perfect. More often than not, you’ll receive complaints about how your merchandise arrived late to customers, or how they weren’t able to buy tickets to your next game. It’s hard to make all of your fans happy all the time, but social media can help you better connect with them by responding to their concerns fast.

Your fans will always have opinions based on what your sports team should and shouldn’t do, and if you want to connect with them, you should respond to all of these as soon as possible. If a fan wasn’t happy with the late delivery of their order or how they ran out of tickets, and left a complaint on your social media profile, apologize using the same platform.

Responding to your fans’ concerns using social media is a great way to create healthy relationships with them. Aside from answering their concerns, doing this also shows how you value their feedback and comments about your sports team and business in general.

Sports Team Connect With Fans

3. Use Personalized Conversations

One of the biggest mistakes sports teams make when trying to create an online presence is making use of standard automated messages in replying to fans’ messages. And, while this can provide almost immediate responses, this doesn’t warrant making healthy and professional relationships with fans. Fans are human beings, and they would appreciate it better if their favorite sports teams actually utilize real people, not robots, to address their concerns.

Your sports team can easily connect with fans by using personalized conversations. Avoid using automated messages when replying to your fans online. Instead, use their first names whenever possible, and always be friendly. You should strive to make your fans feel happy after talking to them on social media.

Using personalized conversations should be implemented all throughout your efforts on social media, from responding to comments to addressing concerns left by fans.

4. Delight Your Fans With Something Unexpected

Any person will feel happy when they receive unexpected gifts from their spouse or friends. Arriving home with fresh flowers in the living room or being taken to an unplanned dinner date will surely make any person smile. And, did you know that you’ll be able to get the same response when you also surprise your fans?

When you’re connecting with fans using social media, it’s vital that you go the extra mile. Treat your most loyal fans by giving them access to exclusive content, events, and promotions. You can even give out freebies to your fans during their birthdays to surprise them.

Every fan in the world loves to score deals, and they’ll appreciate it more if their favorite team gives them something that’s exclusive. Delighting your fans with something that’s unexpected will also encourage them to continue following your sports team online because they’ll have something to look forward to.

Maximize Social Media

As you can see, there are many ways that social media can help you connect with your fans. You can expand your reach, improve your online presence, and retain relationships with your fans when you know how to maximize social media.

However, if you want your efforts in using social media to become effective all the time, regularly audit your strategies and always welcome new ideas. Your fans’ needs will change over time, and your social media efforts should be able to adapt to these changes.

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The Most Hotly Contested Web Design Concepts of 2016

If there’s one topic that gets people fired up it’s web design. To succeed online, a smartly designed website is crucial. Something that brings in visitors and keeps them on your page, absorbing content.

Unfortunately, what constitutes a great site isn’t always agreed upon, and there’s constant debate of best practices, what’s hot, what’s not, and what is the cancer that is killing the industry. The argument still rages on, and recently it’s moved on to these commonly used web design elements:

The Carousel

“We’re not at the park, so why are we going around and around? Because people keep designing their sites with these blasted carousels” is just one of the commonly heard gripes about this supposedly interesting design choice.

Unfortunately, we have to keep clicking left or right to get another little morsel of information that the designers have deemed us worthy to handle. Are they afraid we can’t read full paragraphs? This one isn’t just a matter being annoyed personal preference, however, Carousel designs actually harm your websites performance.

They kill local SEO efforts by starving your site of actual content, the slow your site down with huge image files and JavaScript, and they are so confoundingly bad that nobody clicks through them all the way. The naysayers might have a point on this one, Carousels are way more trouble than they are worth.

Parallax Scrolling

You’ve seen this technique on graphics heavy sites in which the foreground and background scroll at different speeds. It creates a feeling of depth, helps tell a story through visuals, and looks pretty cool when properly implemented.

Unfortunately, it comes with some (resolvable) issues that may make it a waste of time. Like the Carousel, use of Parallax Scrolling is damaging to SEO. Since there’s usually just one page and a bunch of images, there’s no text content for search engines to crawl through and rank.

The abundance of images reduces performance (and completely kills performance on mobile devices). Most damaging of all though, is that the technique can just make it confusing to absorb any useful information, which will cut your number of repeat visitors down tremendously.

Think about it, would you stick around on a website where your only navigation option was to scroll downwards through hard-to read image/text combos? Of course, there are examples of Parallax Scrolling done right, so the argument is there that it’s all about how you choose to use it.

The Hamburger Menu

That three lined symbol in the corner on most websites that you click to access navigation options is commonly known as the hamburger menu.

While it does look cool, and you can see why one might be tempted to clean up their navigation by having it sleekly displayed in a drop-down menu, many say it kills a websites discoverability.

When your navigation options are out of sight, they are also out of mind, the thinking goes. There’s also the argument that it’s less efficient, since you’re forced to go to a separate menu just to see your options, but that’s more a matter of personal taste, it would seem.

We may never get definitive answers on whether these trends are good or bad, but it seems pretty clear that if you are going to try to incorporate any of these ideas into your design, you have to do it with care.

We’ve given you an overview of the tons of free web design options out there for building a pretty good site. When you have to move up to the big leagues though, it’d be prudent to hire some big league talent.

Professional web developers like Big Drop (out of New York), or Brown Box Branding (Dallas TX) offer great designs coupled with high level marketing strategies proven to keep the visitors coming back to your site for more.

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