Did you know that the number of viral videos on Facebook keeps growing by the month?
Right now, it’s sitting at over 2.9 billion users! And those are just the things that Facebook shows in their trending videos. One major thing that helps a video go viral is its distribution strategy. Or rather, their lack of it.
Are you looking for a way to make your videos go more viral? Then you need to read this video distribution guide.
Learn how to spread your business to a wider audience with online video.
Table of Contents
Various Types of Video Distribution
There are various types of video distrobution, each with its own set of benefits and drawbacks. The most common types of distribution are streaming, downloading, and physical media. Streaming is the most popular type of distribution, as it is the most convenient for viewers. However, it can be unreliable, as a weak internet connection can cause buffering issues.
Deciding on the Strategy
There are many factors to consider when deciding on a primary distribution strategy for your video content creation. The most important thing to understand is that there is no one-size-fits-all solution. The best approach for you will depend on your specific goals and target audience.
With that in mind, here are a few of the most common distribution strategies to consider:
- Social media
- Paid advertising
- Embedding on your website
Selecting a Video Delivery Network
When it occurs to distributing your video library online, it’s important to select a reliable Video Delivery Network (VDN). There are many considerations when making your decision, such as video quality, file format support, and streaming protocols.
In order to make sure your videos are delivered to your viewers without issues, it’s essential to do your research and select a VDN that best meets your needs.
Optimize Your Content
There’s a lot that goes into video distribution, and tough to understand everything if you’re just getting started. That’s why we’ve put together this handy guide to help you get a handle on the basics. Make sure that you create the best and most relevant content so that if your video is ready to be distributed, many people will like your video furthermore.
Best Practices
In distributing your video content, there are a few best practices to keep in mind. Consider your audience and where they are most likely to consume when creating content. If you’re targeting a business audience, LinkedIn is a great platform to distribute your videos.
However, if you’re targeting a more general audience, YouTube is likely a better option.
Considering Video Distribution
After reading this guide, you should have a better understanding of video distribution and how it works. While there are many ways to distribute your video content, it’s important to choose the right method for your needs.
If you’re not sure where to start, consider working with a video distribution company to help you get started.
Once you’ve learned how all the moving parts of video distribution, it will be easy to work up videos.
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