Table of Contents
- Color in Today’s Web Design Trends
- Neumorphism In Web Design Layouts
- Imagery and Illustration
- Elevate Your Web Design This Year
Web design trends are constantly evolving—and with good reason!
While design trends are great for a while, everyone, including your target audience is always looking for something fresh.
Enter, this year’s latest web design trends.
More people are relying on the internet to connect with others than ever before. Web designs are focusing on personable designs to make the online experience feel more pleasant, engaging, and human.
Here’s your ultimate guide to the latest web design trends you need to try!
Color in Today’s Web Design Trends
Most careers require employees to stare at their computer screens all day. Between our computers and our personal mobile phones, our eyes are constantly looking at a screen.
This constant screen time is leading to eye strain.
This year’s web design trends focus on enhancing the user experience by utilizing colors that are easier on the eyes.
As you experiment and work with different color palettes, make sure they represent your brand. If you’re a brand specializing in minimalistic and nature-inspired products, you may not want to utilize bold energizing colors.
Let’s explore a few color palettes that are both eye-catching and eye-saving.
Bold Color Palettes
Did you love the bold grunge design scene from the ‘90s? If so, you may be happy to learn those color trends are making a comeback in today’s web design trends.
The use of bold colors, particularly primary colors such as red, yellow, and blue, is growing in popularity.
The most successful web designer features primary colors that contrast deeply. Think of the bold colorful comic books from the mid-1990s.
These bright and bold color palettes are energizing, upbeat, and exciting. Any web designer targeting a younger audience must take advantage of bright bold colors to entice their younger audience.
Computer, phone, and tablet screens lend themselves well to the use of lighter colors. A color trend you rarely can accomplish in print.
Screens allow graphic and web designs using lighter colors to appear richer and more vibrant. They offer a quality look without sacrificing visibility.
Dark and contrasting color palettes can cause stress on the human eye. Some design elements will appear overbearing and unbalanced.
Lighter color palettes don’t have this effect. They can be easier on the eyes when used with other light colors and make a webpage appear more balanced.
Web designers are discovering that users engage more with lighter color palettes. Lighter colors offer warm, welcoming, and soothing feelings. These feelings cause users to remain on a web page for a longer amount of time.
Try lighter color palettes that come from nature. Light teals combined with faded denim blues may remind users of a tranquil ocean. Deep yellows and faded maroon reds will remind users of a calming sunset.
Dark Color Palettes
On the opposite end of the spectrum, dark color palettes are continuing to trend. With the advent of dark mode available on many apps, dark color palettes are sticking around.
The trick with dark color palettes in web design is finding the right level of contrast between lights and darks. Black backgrounds with light text look sleek and elegant, but you should avoid using stark white and true black.
Instead, ease eye strain and prevent your colors from getting too overbearing by using variations of white and black. Instead of using a true black, use a dark gray. Instead of pure white, use a light gray.
Following these tips will make your designs feel more balanced and prevent eye strain.
As screens become larger and crisper, web designers have the flexibility to utilize more font faces and styles than ever before.
For years, sans serif has been the font of choice, and for good reason. It offers a clean look that’s legible and simple.
Here are a few fun web design trends that will help you spice up your font design.
Crisper screens allow for the use of more decorative, elegant, and heavier serif fonts. Web designers can design with a wider range of beautiful serif fonts without worrying about the type looking crowded or hard to read.
The serif fonts taking center stage in this trend are the finer elegant fonts. These include the classics such as Times and Georgia, both of which are available on Google Fonts. A few lesser-known but equally elegant font faces include Caslon, Garamond, and GT Sectra.
Look for elegant serif fonts with plenty of space between letters to improve legibility. You can adjust the kerning and add more space between typographic elements to keep them elegant and easy to read.
Unique and Playful Typography Effects
Break down traditional typographic barriers by adding playful and animated effects to your text!
Before you start transforming all of your text, you should note that this web design trend works best for decorative text. Use it sparingly and appropriately to engage the user unconventionally.
For example, you can use text to create ribbons containing a string of text in unique shapes. This breaks the traditional horizontal and left-to-right test layout.
Use these ribbons of text to accent imagery in your web design. Add a scrolling animation to describe the product’s value or unique features. Skilled web designers will use this design trend to share a marketing objective or branding.
Yes, you can mix this trend with traditional text trends. Stick to conventional text styles for the important content on your site. Doing so will make the important information easier to read and the fun, less important content more interesting to read.
Neumorphism In Web Design Layouts
Design layouts of websites are constantly evolving. The latest web design trend focuses on neumorphism, which shares how the entire web design looks together. This includes how various elements in the design appear, such as buttons and icons.
Neumorphism is a blend of material (semi-flat) design and skeuomorphism. Skeuomorphism uses color, texture, and high contrast to create realistic-looking images and elements.
The mix of these two design trends results in a warm, soft, and realistic-looking interface. This new design trend features buttons and icons that seem to emerge from or connect to the background. It’s a more realistic design, depicting a real physical layout of a UI style.
These designs use less contrast and more use of solid colors.
The resulting design is more engaging for end-users. High-end brands such as Apple and Tesla are utilizing a neomorphic approach in their web designs.
If you want to create a great web design, elements need visual balance. That balance doesn’t have to mean symmetry or falling a rigid grid layout.
Trending websites from the past decade or so followed a formulaic layout. Key information, such as the logo, title, and menu always lived in the top left of the header.
Web designers today are taking an asymmetric approach to their websites. This approach moves elements, including key information, to different areas of the page without following a formal layout.
While this may sound confusing, it can be an effective design approach when done well. A well-balanced asymmetric layout will engage users and can improve the user experience.
Soft and Playful Designs
For the past five years, the best web designs followed a strictly formal and minimalistic layout. Many websites appeared very flat and only contained solid colors in their illustrations and design elements.
Current web designs are evolving to include grainy imagery, gentle gradients, and Gaussian blur. These elements offer texture and depth to make websites appear more calming and human.
The benefit of this design trend is it gives businesses more flexibility to express their brand in a uniquely visual way.
Hand-drawn icons, animations, and abstract imagery are adding to a playful feel.
Responsive Design Elements
A trend that’s been rising for the past few years is responsive web design.
Responsive web design is the practice of designing a website to work well on any desktop, mobile, or tablet device. More people than ever before are relying on their mobile phones and devices to access information online.
Any brand or organization failing to make its website responsive is missing out on a huge amount of traffic. If a website isn’t responsive on a mobile device, most users will leave within the first three seconds.
A responsive website should include:
- Fast loading times
- Essential information in bite-sized pieces
- Functions on all types and sizes of devices
- Simple and minimal design
- Playful animations and elements should add to the experience
Responsive web design aims to improve the user experience. Users want to find information in a quick, easy, and efficient manner. Boomcycle offers marketing and web design services that can help you craft an effective website that follows responsive design best practices.
Help both yourself and your users by making responsive web design a priority.
Imagery and Illustration
Imagery and illustrations are integral parts of web design. They add depth, engagement, and interaction to a website.
A single image or illustration has the power to share as much, if not more, information as a block of text.
Imagery can take complex ideas and explain them in a way that’s much easier for the audience to understand. Illustrations and images add emotion, making a website more personable.
Follow these imagery and illustration trends to make your imagery as effective and engaging as possible.
Black and White
Everyone, including web designers, loves the simplicity and flexibility of black illustrations.
Let’s rewind a hundred years and take a look at a newspaper from the 1920s. These papers and flyers featured hand-drawn black and white images, often created by cartoonists of the time. These images featured texture and a cartoon-like style to make up for the lack of color and boost engagement.
Well, this cartoon illustrative style is making a comeback, albeit a little more refined. With today’s digital technology, illustrations can offer more uniform shades of black, symmetry, and precise alignment.
This web design trend is perfect for any brand looking to share a mix of playful yet sophisticated styles.
The black and white illustration motif transcends into other areas as black outlines around different elements of a webpage.
There are no hard and fast rules on how to use or format black outlines. As a web designer, you have the flexibility to experiment with different border thicknesses.
The most effective black outlines work as page dividers and follow a traditional grid format of boxes of various sizes. You can combine both and use a grid as a background.
What makes these outlines fun is you can combine illustrations and photography in the designs. The black borders and grids will impact user engagement with its unique and playful appearance. Experiment with your designs to find a layout or style that best fits your brand.
The early twentieth century features another art style: collage. Original collage-style art used a variety of different media types to create an image.
Collage media included newspapers, magazines, posters, and more. Today, this media is rare and hard to come by in the digital world.
This is why collage-style illustration in web design is trending.
Effective collage-style web designs use a full-width collage element, like a header. Following the header are precise cut-outs from photos mixed with various textures, graphics, and illustrations.
This offers a fun, engaging, and playful style perfect for brands that want to share their creative and personable side.
Take the collage style one step further to give your web design a surreal look.
Surrealism breaks the mold by positioning elements on unexpected and unusual backgrounds. For example, take an element, such as a photo cut-out of a hat, and position it on an illustrated background of treetops.
This is a great design choice for a brand that creates sustainable eco-friendly hats. By using this design trend, web designers can enhance the look, feel, and vibe of the hat or any product.
Elevate Your Web Design This Year
Be bold and break the traditional confines of web design.
These up-and-coming web design trends offer web designers and brands the design flexibility they’ve been craving. Now, you can create a truly unique website that captivates your audience and shares your brand in the ideal light.
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