Today, over seventy percent of Americans use social media in one way or another. Posting an image on social media is one of the best ways to show people what you care about. And that’s for whether you’re promoting your brand, sharing a selfie, or posting a meme.
Of course, you need to post these images in aesthetically pleasing ways.
That means you have to know the proper image sizes for social media so that you can make the most of each platform. What works on Instagram might be practically unusable on Pinterest. By understanding how to utilize these different dimensions, you can optimize your social media accounts, increase your number of followers, and get more conversions.
Are you interested in learning more? If so, then continue reading and we’ll walk you through everything you need to know about image sizes for social media.
Table of Contents
Facebook Image Sizes
Facebook is the biggest social media platform in the world. It’s a place where people go to share ideas and post personal and public concerns. If you post an improper image size, you could end up with little engagement.
When choosing your image size, you need to understand that it will look different on your followers’ newsfeeds than on your own personal timeline. The first thing you want to do is consider where most people are going to come across the image and then base your dimensions on that.
When it comes to your profile picture, you need to understand that it’s going to look like a square. Whenever you make a post, your profile photo is going to appear right there next to it. However, your profile photo isn’t going to be all that big, so you want to make sure there isn’t too much going on in it.
Your profile picture has to be at least 180 x 180 pixels. On a smartphone, it’s going to as 128 x 128 and 170 x 170 pixels on computers.
When you share an image, it’s going to show up on your timeline as well as the feed of your friends and followers. Your photo should be around 1,200 x 630 pixels.
Instagram Image Sizes
Instagram has exploded in popularity in recent years. Some might even claim it’s what’s responsible for social media’s current fascination with images. If you have an account that focuses on showing things that are aesthetically beautiful, then you need to be on Instagram.
When it comes to Instagram dimensions, your photo should be 1080 x 1080 pixels. Your photos will appear in the app as 510 x 510 pixels. For portrait photos, you want dimensions to be 1080 x 1350 pixels.
Your profile picture for Instagram is going to be square. The pixels will be 110 x 110. You want to make sure that you have a ratio of 1:1.
Pinterest Image Sizes
Pinterest is truly where the aesthetically beautiful mixes with commerce. The majority of pages on the platform are actually external links. This means it’s a great way to increase your click-through rates.
When you create your Pinterest account, you can either sign up through email, Twitter, or Facebook. If you choose Twitter or Facebook, then Pinterest will just use the profile picture that you have for the other social site.
Either way, you can also upload your own image too. This is going to be a square image and you want the largest size you can get. The image is going to appear in 165 x 165 on your home page.
When you add a pin to a board, you need to keep in mind that Pinterest has a limit for how wide the picture can be. However, there isn’t a limit as to how long it can be.
This means that you can use very tall images if you so want. Just make sure that tall images are adding value to your content if you use them.
On the main page, the image will appear as 236 pixels and the height will be scaled.
Twitter Image Sizes
While Twitter is more focused on text, images still play an important role, especially when sharing memes. Because not as many images are shared on this site, your profile picture is going to carry a lot more weight. You want to make sure that your profile picture is of very high quality.
The recommended size for this square image is 400 x 400 pixels. Your file size can’t exceed 2 MB and you can upload either a PNG, GIF, or JPG file.
When you publish a tweet, you have the ability to attach a photo to it. In the past, posting a photo would affect your character limit. This is no longer the case.
You should remember that Twitter can minimize your photo into a smaller version in order to fit your followers’ preferences. By centering your content horizontally, you can better ensure that the meat of your image will be more visible if the image is minimized.
It’s best to have an aspect ratio of 16:9 for these photos.
The Importance of Knowing Image Sizes for Social Media
As we can see, the image sizes for social media platforms can vary greatly. And by knowing the ideal dimensions for each platform, you’ll be able to make the most of your social media campaigns.
Just remember that content always comes first. A pretty image is worthless if it isn’t saying anything worthwhile.
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