If you’re looking to expand your business in the online world, SEO is the answer.
To open up a world of opportunities to your business, you need to implement SEO strategies that will ensure your company can keep up in today’s competitive online environment.
To help you understand why SEO is important for businesses, we put this post together for you. Keep reading to learn more about how it can help your business grow.
What is SEO?
SEO stands for search engine optimization. In its purest form, SEO is the practice of getting your website to appear higher on the search results page.
When you do a Google search, the websites that pop up at the top have been fully SEO-optimized which is why they’re in those positions. Your goal as a business owner or marketer should be to get your website as close to the top as possible.
How SEO Works
To understand how search engine optimization works, we first need to understand how search engines work.
Search engine like Google, Bing, and Yahoo use complex formulas and processes call algorithms to analyze index and rank the millions of websites on the web They want to provide quality content for their users.
They do this by looking at keywords, meta tags, backlinks, and more. These are compared to similar sites and the search engine ranks them with what it believes to be the most relevant first.
So, to optimize your website, you also need to use keywords, meta tags, and backlinks so search engines recognize that your content is relevant.
Why SEO is Important for Businesses
Now you know what SEO is and how it works, let’s take a look at seven reasons why SEO is important for growing your business.
1. Brings Traffic to Your Website
Globally, Google has had around 90% of the market share for search engines since 2010. When you consider how many people are in the world, that’s a lot of potential traffic for your website.
If you can land your website in one of the top positions on Google for keywords in your industry, you’re going to start seeing a huge jump in traffic since most people choose from the top page.
2. SEO Builds Trust
SEO helps your business get establish authority online over time. This is as a result of elements like:
- Quality backlink profiles
- Optimized on-page elements and content
- Machine-learning signals
- Positive user behavior
When your business is seen as an authority in your industry, it quickly builds trust with other companies and customers. Today, having a strong website is an invaluable asset that can get you ahead of the game when it comes to trust.
3. SEO is Engaging
Local SEO means optimizing your digital properties for a specific area. This allows people to find your site quickly and easily, putting them one step closer to making a purchase.
Since local search engine optimization focuses on specific towns, cities, regions, and states, it’s a great way to engage people in your area.
If you have a locally-based business, it’s essential to use local SEO to ensure you’re reaching the target customers that are in your area. One way to do that is to have a separate page for each city or area you serve.
4. Better User Experience
When someone visits your website for the first time, they may be looking for answers to a specific problem. If your website isn’t optimized for SEO, you may not have much on there so their questions may not be fully answered.
However, part of optimizing your site involves the creation of multiple pages and possibly blog posts which can answer all of the questions a person might have.
This improves a user’s experience and they’ll be far more likely to stick around and do business with you.
5. Long-Term Growth
SEO is a long-term strategy, so don’t be surprised if you don’t get fast results with it as you would an advertising campaign.
Instead, SEO’s effectiveness grows slowly over time which provides a long-term growth strategy for you. Once you’ve posted content to your site, it will continue to help you draw in more potential customers.
When you compare this to advertising that you have to continuously pay for to see results, it makes sense to invest in SEO now to get that long-term growth you’re looking for.
6. SEO Brings New Opportunities
One of the SEO tactics we briefly mentioned was backlinks. In most cases, the best way to get backlinks for your website is to reach out to other websites and ask to write a guest post for their blog.
When your brand is on another website, this does more than improve your search engine rankings. It also puts your brand in front of a new audience.
As you provide value to readers of another website, you have the opportunity to connect with more people than you can from your own website alone. You can also get more content for your own site if they do a guest post for you, as well.
7. SEO is Relatively Cheap
SEO can be free if you do it yourself, but it also takes a long time to learn which can mean a significant investment of your time. However, hiring experts is extremely affordable, especially compared to other forms of marketing.
One of the things that makes SEO so affordable is something we already discussed, that it’s a long-term investment.
Consider if you use blog post writing as part of your strategy. Once a post is on your website, it’s there forever. You don’t have to keep paying for it, yet it will continue to help you rank higher in Google.
Because of the time it takes to learn SEO, most companies prefer outsourcing their website’s optimization.
Fortunately, there are a number of SEO companies to choose from that can help you reach your business goals without breaking the bank. WebSuitable, for example, offers high-quality search engine optimization with affordable prices.
Looking for Technology Tips?
Now you know why SEO is important for your company’s growth. As you can see, SEO can bring more traffic to your website and transform online visitors into regular customers.
If you want to learn more about online trends and new technologies, don’t forget to check out the technology section of our blog.