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Do you own or operate a green cleaning business?
If you’re nodding your head, it’s officially time to capitalize on the wants and needs of your consumers. As the world becomes increasingly interested in green initiatives, there’s never been a better time to operate a green cleaning business.
In fact, a recent study found that 77 percent of people report a desire to live more sustainably. With such a desire, it’s safe to assume that demand for eco-friendly services will only continue to rise.
So, how can you ensure that you’re doing your best to market your green cleaning company? Read on to discover the seven tips and tricks to becoming a marketing expert!
1. It’s All in the Name
Are you still struggling to determine the name of your business?
In a way, your company name is the first impression your clients will have on your business. This is why choosing a name that showcases the sustainability aspect of your business is so vital. Try incorporating one of the following words into your business name:
Upon hearing your company name, you want your clients to comprehend that your business is eco-friendly. With this, you’ll immediately draw in prospective clients that are interested exclusively in green cleaning methods.
2. Shout From the Rooftops!
It’s no surprise that choosing to “go green” has become the go-to way of life. With more sustainable options, products and services, going green isn’t as out-of-touch as it was a mere decade ago.
This is why it’s so crucial to showcase your green initiatives to your consumers. After all, if you don’t make an effort to market what makes your company different, you’re not giving yourself the advantage that your green initiative deserves.
Make it known to your audience that your cleaning company is sustainable. If you have specific certifications, be upfront in communicating these certifications to your audience. The goal is to showcase what sets your company apart from the competition.
3. Incorporate “Green” Into Your Branding
Let’s face it, your branding is the bread and butter of your business.
This is why incorporating sustainability into your branding is so important. Upon first seeing your branding, your audience should know immediately that your business is eco-friendly. Again, this is what is going to set your business apart from the competition.
You also want to showcase authenticity in your branding. Make it known that your care for the environment isn’t a marketing ploy or a publicity stunt. When your audience can sense your authenticity, they’re all the more likely to trust in your services.
4. Produce Green-Inspired Content
It’s safe to say that content has become king in the marketing world today.
If you’re serious about growing your business, you’re going to want to ensure that you’re producing relevant content. This is the best and most organic way to attract new clients to your website and your services.
To start, try brainstorming a number of different sustainability topics that you can produce content on. The goal is to educate your readers and then direct them toward your services.
If you’re not a skilled writer, make a point in hiring a professional to do this for you. While it might take time, the investment will surely be worth it in the end.
5. Utilize Social Media Advertising
How do you plan to advertise your services?
When it comes to marketing a green business, digital marketing is typically your best option. Not only is it more eco-friendly than traditional advertising, but it will also reach a larger audience.
If you’re new to digital marketing, hire a professional to conduct this marketing on your behalf. This initial investment will ensure that your money is being spent properly and that you’re reaching your target demographic.
6. Make Yourself a Neighborhood Expert
Here in the business world, a growing number of consumers are aiming to support local businesses.
As compared to the big box businesses, consumers now prefer the sense of trust and the heightened level of service that small businesses provide. In fact, one study found that 72 percent of consumers are willing to pay more to get the quality service that local businesses tend to provide.
This is why so many local businesses choose to “farm” the area in which they reside. Don’t hesitate to go door-to-door and introduce yourself to your neighbors. Be upfront in positioning yourself as the go-to professional in your area and even offer discounts to local customers.
7. Consider Green Donations and Incentives
To better showcase your commitment to the planet, why not offer an eco-friendly incentive to your consumers?
Of course, monetary contributions are always incredibly beneficial to charities and initiatives. But, this incentive is also going to encourage potential clients to engage with your business. Knowing that part of your revenue will be directed to a better cause, your clients will feel more satisfied in supporting your business.
The Marketing of a Green Cleaning Company
It’s safe to say that there has been a dramatic shift in how we view the planet these last few years.
All in all, the human population has become more interested in saving the planet and engaging in civic action. With this, a growing number of consumers are looking to change their lives and create a more sustainable routine.
For eco-friendly businesses, this couldn’t be better news! To ensure that your green cleaning company is taking advantage, be sure to use the above guide for inspiration.
Did you find this article helpful? If so, be sure to bookmark this page for all of your marketing needs!