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One of the most significant aspects of a website’s success is its design. The appearance of a website can be the most crucial aspect in determining a company’s trustworthiness. As a result, it has an impact on bounce rates, conversions, and other metrics.
Nonetheless, there is a plethora of web design advice available on the internet. Many people have different ideas on what the ideal website should look like.
This is since the design is subjective to some extent. What one person finds appealing, another may find repulsive.
So let’s get down to the fundamentals and check out ten great web design tips everyone should know.
Have a Clear and Powerful Brand Message
Your website should portray a clear impression of what you want the world to see. The good news is that you can control that image with precision through web design.
When considering physical design, this entails placing your logo or important message in the upper left-hand corner of the screen, which is where our eyes naturally go.
Also, your color scheme and theme choice should be fluid and consistent throughout your site. Another consideration is to also match your social media platforms’ designs to your website for congruity.
You may be using digital marketing for your site. But what’s the use if customers get to your site and it doesn’t make sense?
Make Your Navigation Clear and Concise
A skilled web designer will make sure that they guide the user throughout the screen and site using proven web design concepts. You should ensure a simple, easy-to-follow navigation route by clearly separating sub-sections and even a site map.
Also, effective use of color, contrast, location, and size can all assist where the user’s eye is drawn to. Stick to one main navigation menu, make it constant throughout the site, employ sub-navigation, and eliminate drop-down menus to keep it clean.
Keep It Intuitive
Users can be restless, and if a website is complicated or sluggish to access, they will abandon it. Therefore, ensure that navigation buttons are visible and recognizable to keep user attention.
Also, ensure that relevant internal links are available so that the user may switch fast when anything piques their interest. Finally, stick to the features that users have grown to anticipate. If text is underlined, for example, your user will automatically assume it is a link.
Consistency Is Key
Users prefer to have a good idea of their location on a website. Therefore, if the layout of a page changes a lot or feels different in any way, visitors can become disoriented and distracted.
Maintain consistency and a professional appearance by making sure everything is in the same place, from header sizes and typefaces. Also, your design, colors, and image styles should all stay consistent.
The entire point of utilizing a website is for it to be quick and simple to use. Simplicity is crucial in this case.
Because today’s internet surfers are impatient, make sure the website is scannable. At the press of a button, concise, you should provide helpful information. This implies you shouldn’t be scared to employ a lot of white space.
There is a hypothesis behind this: our eyes do not operate in a linear manner by nature. Individuals will take in more information before zooming in on a specific region of interest in the larger image if given the opportunity.
Make Your Site Understandable
Visitors to your website are unlikely to spend much time there. So, make sure that everything about it is simple to grasp, from the navigation to the text.
Shorter sentences, larger fonts, sections distinguished by contrast and color, and excellent use of white space are all robust design strategies. These strategies may assist in making content on a page simpler to read.
Try to limit the use of different typefaces for a font to three. Also, try to have no more than 18 lines of text together.
Use Efficient Code
Everyone won’t have the most up-to-date computer or the quickest internet. So, keep your code as clean as possible without sacrificing the parts you require. This will keep your site speed good enough for most users.
HTML code must degrade in a graceful manner, not slowing down or causing issues on machines with lesser specifications. If you cause an IT problem on a visitor’s computer, you can bet that user will never return or suggest your site to anybody else.
Develop Target Audience Content
Keep your target audience in mind while producing text for your website.
Say, for example, you are a law firm, it’s vital to use law firm web design techniques and content to get the best of your site. Although it may be tempting in this case to use your site to overwhelm the audience with as much information as possible, keep it concise in style and use layperson’s words if possible.
If you want to use search engine optimization (SEO) to attract visitors, you’ll need to think about the key phrases people will use in their searches. Incorporate these into your text in a subtle manner to assist your site climb the search engine rankings.
Think About All Areas of Usability
It’s a good idea to establish a list of the things a user will want to do on your site and double-check that they are simple to use. Also, if required, make sure these things are accessible from the homepage.
Then test early on, and test again and again throughout the process. The only way to ensure that your site is as user-friendly as possible is to try it on individuals who are unfamiliar with your industry.
Make sure all your content is compliant with standards within your industry. You don’t want to have misleading or low-quality information polluting the internet and leaving you with a lousy reputation.
Also, in some cases, Google will penalize non-compliant websites. When Google does this, Google may de-rank a website, resulting in it losing a lot of business.
Web Design Challenges
There will be many web design challenges you will face to create a great-looking and user-friendly site. But if you learn the fundamentals of web design, it should become easier with the more effort you put into it.
Thanks for stopping by, and good luck with designing your site! Please check out some of our other blog posts if you enjoyed this one.