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Are you looking to grow your business or brand? If you aren’t, you’re going to want to start. The modern business world has no room for stagnation.
Studies show that as many as 50% of businesses fail within five years. After ten years, only around 30% of brands or companies remain.
Don’t think that growing your business requires you to take drastic steps, however. The truth is there are a plethora of ways you can attract online customers and traffic to your site.
Today, we’re going to look at some of the different things you can do.
Read on to learn about seven steps you can take to build an audience and grow your brand.
1. Upload Compelling Content
If you visit a company’s site and don’t find any content there, are you going to stick around to try to learn more about them?
Probably not. In fact, there’s a good chance you’ll click off and go somewhere else.
Keep that from happening to the people visiting your website by uploading compelling and engaging content.
A blog is a great way to do this, as it can help people understand different topics while also informing them about your brand. These reasons are other ways blogging can help your business.
2. Engage With Your Audience
People don’t want to work with or buy from brands that seem like faceless entities. They want to know the person behind the screen.
Help them do that by engaging with your audience as much as possible.
Part of this is nothing more than customer service. When someone messages or emails you with a problem, help them get to the bottom of it as best you can.
On top of that, try engaging with them on social media and even in the comments section of your blog. You should also add a Contact Us section to your website to ensure that every visitor knows how to reach you.
3. Use SEO
SEO will be your best friend when it comes to trying to build your audience. It stands for Search Engine Optimization, and it involves using keywords, formatting, and other tricks to get your brand to the top of search results.
After that, when someone searches a keyword relating to your business, they won’t have to wade through pages worth of things to find it (which is good, since most people don’t do that).
Your brand will show up as one of the top search results.
SEO can be a bit tricky to get into, but the most important thing is to put out quality content. Consistent blogging can help you with that.
4. Stay on Topic
Most of the people who are visiting your site are there for a reason. While it might seem beneficial to take a jack-of-all-trades approach to content, it’s best to stay on topic.
If you’re a business owner, think about the type of questions your visitors want to know the answers to. Tailor the content you put out to those topics.
If you’re a blogger looking to attract more readers, focus on a particular niche. You’ll end up attracting a steady base of readers who always want to come back for more.
5. Network With Others
The secret to most careers is networking. Like it or not, it’s not usually what you do, but rather who you know. The same thing applies when trying to get more traffic to your site.
Networking is key to getting more visitors. When you promote another website or brand, your customers visit their site and vice versa.
Try reaching out to other brands or businesses that are around the same size as yours on social media. Some of them will answer back, providing both of you with a way to grow your sites.
6. Expand Into Other Medium
If you’re struggling to attract visitors, consider expanding onto another medium. You can then make content on there and drive customers to your website or blog.
Podcasts and video creation are two common tactics that businesses try and employ. Both of those will require you to focus on another endeavor for a while but provided you can do so successfully, you should have no problem pushing traffic to your site.
As is the case with blogging and managing your site, consistency is key. Pour the same amount of effort into other mediums as you do your website, otherwise, it’ll all be for nothing.
7. Encourage Social Sharing
As you produce content, make sure to make sharing everything as easy as possible. If someone likes a blog post you wrote and wants to share it on their Twitter, you don’t want them to struggle to do that.
Most website builders should give you the option to add social sharing buttons. These are icons at the bottom of a page that allows someone to share your content with a single click.
You can also add a powerful call to action that encourages people to share what you wrote to their accounts.
You never know how large a following someone has—sometimes, all it takes is one well-connected person sharing something you wrote for it to take off.
Gaining Online Customers Made Easy
Whether you’re looking to expand the reach of your business or just want more readers on your blog, it’s important to understand how to attract online customers. Luckily, doing so is easier than you may realize.
Use this guide to help you out. By following the tips laid out in this article, you’ll have no difficulty expanding your brand all over the web.
Are you looking for more content marketing guides and tips? If so, make sure to check out the rest of our site for more great content.