Working a part-time or full-time job is the usual type of employment. But in the recent years, the workforce has shifted toward a “gig” economy, where most people are taking on various short-term projects, or the latest jobs which include temp jobs, freelance work and the sharing economy.

The evolution of technology is the main reason why the gig economy is taking up a larger percentage of today’s workforce. Due to the fact that it is now easier to work remotely or telecommute, companies are already hiring workers from around the world.

In fact, most companies are now operating through mobile apps, making it a lot easier for someone to begin working as a contract employee. For those running their own business, social media allows them to promote their products and services at a more affordable cost as opposed to traditional advertising.

The Gig Economy: 5 Lessons for Candidates and 4 Lessons for Companies 1 - Florida Independent

Here are some lessons that candidates and employers can learn from the gig economy.

5 Lessons for Candidates

  1. Distinguish yourself at work

The mentality of being part of a team in a huge corporation can crush you in the gig economy. Some of the highest-rated Uber drivers are well known for their snack-stocked cars and their smiling faces. Although setting yourself apart at work needs to go a bit farther than having a box full of candies on your desk, it is crucial for you to make an effort to differentiate yourself at work. Some great examples of how you can set yourself apart from the rest are listening well, performing some extra tasks, and asking relevant questions.

  1. Always assess your performance

At the end of each week, or each time you finish a project, assessing your performance by determining where you shine and where you could have improved can help your career. By doing so, you can identify weak spots that you need to pay attention to, along with the skills you must sharpen and the different technologies you must learn to grow into your next role.

  1. Self-promotion goes a long way

The gig economy proved that a bit of self-promotion goes a long way. Instead of solely letting your work speak for itself, you should speak up as well. Make sure that those who must know, will see that your work is hitting major milestones, connecting to the company’s goals, and improving the firm in some way. You need to become an advocate for your own work and skill set. And if you see a project that you can be of great help, offer to assist.

  1. Maintain sustainable work-life integration

To maintain a steady flow of income as a contract worker, it will take a good amount of organization and discipline. That said, it is quite easy to let work hours bleed into family time. As such, it is essential for you to set expectations for yourself and your family so that you do not have to sacrifice personal time and the quality for your work.

  1. Opt for the best health insurance coverage

A major drawback to gig work is the lack of employer-provided health care. Without paid medical leave, employer-provided health insurance and workers’ compensation insurance, the cost of any illness or injury will fall on your own pocket. As such, it is crucial for you to take advantage of insurance providers offering a wide range of healthcare plans or insurance options that are great for the workforce in the gig economy.

4 Lessons for Companies

  1. Job titles and descriptions will change

If your company is willing to offer a temporary job or an on-going relationship with a competent independent contractor, the job titles and descriptions must denote it. When posting job vacancies on the best UAE job sites, be sure to include independent contractors in the pool of potential applicants. Most candidates might be interested in the job, but would be unable to apply for it if it would become their secondary full-time job. So always ensure that the job descriptions are precise.

  1. Networking is essential

Gigs might not translate well when traditional advertising is used for an open position. If your company needs proficient gig workers, you can find them through great networking. Exploring social connections is among the best ways of finding a specialist who can help you with your projects.

  1. The workplace may shift

The gig economy and the technology are overlapping. With the increasing number of workers and the technology making it a lot easier than ever to bridge distances, the workplace can significantly change. Technologies like video conferencing are now important since it allows company owners like you to check on your employees who can’t report to a physical office.

  1. HR technology must be improved

The gig economy has a huge effect on the recruitment processes. Gone are the days when HR professionals should only search for people who don’t have current jobs or for those who want to change their employment because competent candidates today are looking for extra jobs. Most of the qualified candidates are employed full-time, so HR methods must expand to reach those who are looking to supplement their existing long-term contracts or work.

Polling revealed that most workforce participants want to take on second short-term jobs when they are promised to bring in a little more cash. As a result, companies are becoming more receptive to such an idea. Whether you are an employee looking for a supplemental job or a company owner searching for qualified workers, you can definitely learn a lot from the gig economy.


David Mackenzie
A recruitment professional with over twenty years’ experience in the field and a record of entrepreneurial accomplishment, David is Managing Director and Head of HR at Mackenzie Jones. In 2003, David set up Mackenzie Jones in the UK, growing the business across two offices in London and Birmingham. In 2005, David established Mackenzie Jones in Dubai to serve the Gulf region and neighbouring countries. As the Group MD, David is responsible for the overall direction of the Mackenzie Jones Group including Mackenzie Jones, MumsAtWork, MENA Solutions, Simply Digital and ThinkTech.

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Do Apps Still Make Money? Here is What 6 Developers Think 3 - Florida Independent
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Do Apps Still Make Money? Here is What 6 Developers Think

The app market is extremely saturated. But the mobile market is still gathering Mobile apps have changed how we work, live, connect and what we do for entertainment. Mobile apps will continue to shape the thoughts consumers, small businesses, enterprises, and even the government.

Forrester expects that more than 25% of companies will use mobile not as a channel, but as a fully integrated part of their overall strategy. They believe 2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting empowered customers who expect to get anything they want immediately, in context on their mobile devices.

There is still a lot of demand for apps. Mobile apps have evolved beyond providing just information. Artificial intelligent and voice-based personal assistants are inspiring conversational and smart apps.

But most app developers are struggling to get attention. Majority of app developers don’t get rewarded for their efforts. Most apps don’t generate profits but serve as an extension of an existing business. And he vast majority of apps are free.

In-app purchases and advertising allow app creators to make money off their free apps. There are only few hits though. Here is what some redditors think about the prospects ofaunching an app.

1. kevinbracken

Absolutely, yes they do. I sold my fitness app last year to a larger company, and know many people whose app-based companies are making money.

However, the thing that many people fail to realize is that you are not building “an app,” you are building a business, and mobile is simply the fastest-growing channel in the world. You can do your own research but in the not-so-distant future, mobile will make up the vast majority of all web traffic and online sales.

To answer the second part of your question, if you have limited resources, absolutely target iOS. Notice how when new, serious companies with venture financing and previously successful founders start companies, they launch iOS apps first. Reasons:

  • iOS users download more apps
  • iOS users spend considerably more through their phones
  • iOS users know they are iOS users. Don’t underestimate the importance of this: many Android users simply buy the cheapest phone and don’t spend much time thinking about downloading apps, would never put their credit card number in a phone, etc.

2. austincha

I created some apps for both the App Store and the Google Play store. The App Store is strict on the quality of apps they allow to be uploaded, so I then just focused on Android apps. I made simple games and even some Live Wallpaper apps. My best games only made a couple hundred dollars and the LWPs made about a hundred.

I’ve stopped creating apps because the payout wasn’t worth the time and effort I put into coding the apps. I’ll have to say 99% of the app developers out there are not making money for the time and effort they put into the apps.

3. ZeikCallaway

Android developer here. As others have pointed out, apps can still make money, but the days of just having an app for money are pretty much over. Apps become exponentially more powerful, and likely to be used if they’re complimentary to a bigger software or service.

Also when deciding Android vs iOS, if you can, you should target both because they’re pretty even as far as market share. If you had to pick just one to start, I can’t tell you which is better but from my perspective and experience, Android seems to be gaining more market share albeit very slowly but, iOS will have a more consistent experience.

In other words, some Android devices may not work with your app the way you expect, so even they do take a strong lead over iOS devices there will still be a number of them that have problems.

4. RPN

Of course they still make money. Actually now more than ever as every year the worldwide app revenue grows exponentially. AppAnnie predicts that gross revenue across all app stores will eclipse $100 Billion in 2020.

The problem is that it’s now more competitive than ever. For an independent developer it is getting increasingly difficult to make a living building apps.

5. EatSafeUK

A lot of people have a weird view on apps as if they are magical no effort cash cows. But you have to see it for what it is, simply a distribution platform.

Can you build an app, throw it out there and effortlessly get millions of downloads and rake on money? No.

But if you are developing a solution to a problem that is best served with mobile then an app is appropriate. My research for my current project showed that the problem was biggest when people were out and about, so a mobile app works best.

But it’s just the distribution method. The rest of the business is the same as before; you need to identify customers, you need to effectively promote, you need to push yourself in front of people.

The app store is too saturated to expect to be discovered there. But just like a real store, the brands on the shelves do everything they can to get you to want to buy their products before you ever get through the door. Its the same in the app world.

iOS does seem to have a less price sensitive user base though, so if you want to charge for the app they’re the best people to target.

6. the_brizzler

They haven’t died down. It is just harder for the average guy or gal to make sure it is discovered. Sort of like websites…anyone can build a website…but how do you get visitors?…well that takes some marketing and strategy.

There are plenty of people making a decent living making niche apps that serve a specific purpose. But if you are trying to make a flashlight app…forget about it…apple won’t even let you publish it since there are already too many. So you just have to be smart about what you make and how you get people to find your app.

Related: 6 Easy Steps to Get Funding for Your App Startup

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How Apps Can Help Your Business Thrive 4 - Florida Independent
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How Apps Can Help Your Business Thrive

There are many things you can use to help your business thrive, but apps are certainly up there. They represent how powerful technology has become, and how much it matters to our businesses. So, check out how apps can help your company thrive and grow as much as possible.

Connecting with more people

As a business owner, you should always be looking for ways to connect with as many people as possible. And the way to do this is to ensure that you use apps to your advantage. For instance, you might consider creating a business app.

This will allow you to interface and connect with a whole new set of customers. You will be able to appeal to them through their smartphones wherever they may be. And this is an excellent way of raising brand awareness, and connecting with more people.

Do work on the move

When you run a modern business, you’re going to find you’re a busy person. You will be moving around a lot and traveling quite a bit. And this is where you need to make sure you have plenty of apps.

You see, there are certain apps these days that allow you to work remotely. No matter where you are, you can still be sure you’re running your business.

And this is vital for ensuring you are always connected and constantly evolving. Working on the move is a vital part of contemporary business, and you need to make sure you do it as much as possible.


One of the best things that apps can do to help your business thrive is through payment methods. The best businesses are the ones who offer the most amount of payment methods.

Customers hate having to wait around to get what they want. And the fact is that you could easily lose sales as a result. So, you need to use any sort of small business app that can help with payments.

That way you can process multiple transactions at once, and increase the sales you make. Instead of simply enjoying a lot of leads and a few sales you will be able to convert every lead into a sale on the spot.


It’s vital to look at every possible avenue you can to market your business. That means you need to think about using apps to help you promote and advertise your brand.

There are so many things you can do in this respect, and it’s really a case of deciding which to use. The best thing to do would be to get social media apps on your laptop or smartphone. Things like Twitter and Facebook are vital for marketing the brand.

And you can use the apps for instant connectivity and interaction. These allow you to update and promote your business at any time of day or night, wherever you are.

The good thing about owning and running a business these days is that there is so much out there to help you. Indeed, technology has developed to such a degree that we can use it to help our businesses so much.

If you harbour ambitions of developing a successful and thriving brand, you will need to make use of technology. And smartphone apps are one of the best formed of technology you can use these days.

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