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If you sell exciting products or services online, you want your website to be on top of a Google search. People use search engines like Google to locate information about things they want to buy.
For instance, if someone wants a new vacuum cleaner, they will go through Google search results to find product reviews and make price comparisons before investing in the product. This is what makes digital marketing a necessary investment for businesses.
If you want to master search engine optimization to get your website ahead of competitors, here are some marketing tips on how to get to the top of Google search results.
Why Be on Top of Google Search Results?
Google is a search engine where millions of people worldwide come to find answers to questions. People can jump online to read researched journals or ask why a part of their skin feels itchy.
This is why Google rewards websites that can provide these answers to search engine users. Those websites get to be on top of Google search results to gain web traffic. This traffic means that more people are learning about your website and can become customers.
It is necessary to use the most relevant keywords to get discovered by people on the search engine. Google only shows a handful of results on the first page when people search for specific terms.
Those who get selected to be on the first page need to ensure that they have the perfect site speed, bounce rate, backlinks, and content. Getting to the top of a Google search is an incredible opportunity for a business. If you use the best digital marketing tips, you can beat larger competitors and outrank them.
The top position gets the most traffic because people cannot be bothered to scroll past the first few pages of Google to find answers. When your website wins the top spot of Google search results, people will trust your content and services more than others.
You will gain a lot of trust and authenticity, and you will not need to spend as much money on ads to help with ranking. People will organically visit your website, and you can make a larger profit.
Search Engine Optimization Strategy
The first thing you need to focus on to be on top of a Google search is an SEO strategy. This is essential because several campaigns fail when they do not have an effective digital marketing plan.
For instance, many businesses run towards keywords that are too broad and do not get enough traffic. They also pick keywords that may be too competitive to get to the top of Google search results.
The key is to use marketing analytics to narrow down the right keywords that can give you the best chance of competing.
It is best to lower your competition and become more relevant by going for specific keywords. For example, if you sell pizza, you may want to use “Pepperoni Pizza” as your keyword because “Pizza” alone would be too broad and competitive.
Optimize Your Website
Now that you have your keywords ready and a strategy set to go, you want to implement this across your website. Every page of your site should have optimization elements that tell Google what the link is about.
Then your pages should also contain a title, meta description, H1 and H2 title texts, alt texts, and your relevant keywords.
However, always keep in mind that you are communicating to people even though you are optimizing your site to make Google’s algorithm happy. Check out this SEO company that can help you find the right balance and fulfill all your digital marketing needs.
Website Content Strategy
Your website is the first impression that customers get about your business. Therefore, it should always have the most relevant content and a layout that is easy to navigate. Do not let your site get stale because it needs to be updated.
You should always improve your content and grow the number of web pages with valuable resources and information your customers will appreciate. This will improve your search engine rankings to get you on top of a Google search. Always keep your site fresh with an effective strategy.
Help visitors find the information they need and ensure that every page looks good on mobile devices. Most people use their smartphones or tablets to research products and services online. Therefore, you should always have a mobile web strategy as part of your digital marketing plan.
Create Blog Strategy
You should build an informative blog on your website to get more web traffic. This is where you can make the most of your keywords to increase search engine visibility. The most effective blogs are built with relevant topics using keywords that customers are typing on Google.
Then you should pick a focus keyword for every article you publish on your site. You should always write about the things your potential customers want to read. This is your opportunity to creatively educate people about your products or services.
For instance, if you sell barbecue grills, you should include recipes, tips and tricks, and topics about different ingredients that people can use for cooking. However, keep in mind that your blogs need to be informative and not promotional.
The goal is to get people interested in your product by showing them how it can enhance their lifestyle. You do not want to directly market the product because it can put people off. When you are writing blogs, always go straight to the point.
This is because people have a short attention span when they read articles online. If your blog post does not gain someone’s interest within the first few seconds of reading, chances are your customer will not make it to the end of the article to view your call to action.
Focus on Quality Links
There is no point in writing articles and posting them on your site’s blog if you do not include some links as well. Quality inbound and outbound links should always be a part of your digital marketing strategy.
Inbound links get created when other websites link back to your pages. This shows that your site has the relevant information that can help people, which is why they need to visit the link.
The best way to do this is by getting links from supplier websites, vendor sites, and any other industry sites with high domain authority. These can help enhance your reputation and relevance. People will be more interested in reading your article if they are directed to it from somewhere else.
To get the best inbound links, you can opt for guest post articles. These are exceptional because everyone wins. The host of the guest post gets great content to post on their platform. Their readers engage with the article and gain a lot of information that makes them want to check out your website too.
This way, you get to access a whole new audience that you would not have been able to tap into before. Keep posting articles as guest posts and see web traffic to your site increase in no time. Always include a hyperlink back to your site to gain quality inbound links.
This is a surefire way to up your rankings to get to the top of a Google search. Avoid including too many links because it would seem as though you are purposely advertising your products or services.
Your potential customers should have access to information and interesting blog topics before you include a call to action to get people to check out your online store or contact you.
Outbound links work like inbound links, but you are posting the content on your own website. Then you can include an external link that takes the reader to another website if they want to gain more information about the topic.
For example, if you are writing a blog about diet and nutrition, you can include a reference link to a health or government website where you got the information from. This will show readers that you have done the right research and have the authority to talk about the subject.
Those types of websites also have high domain authority. They rank on the first page of Google search results. This makes them exceptional resources to use as references for your articles.
It is not challenging to find the right inbound and outbound links to improve your digital marketing game. However, always ensure that you find the most relevant links and never accidentally include any of your competitors.
Improve Search Engine Optimization
Remember that getting to the top of a Google search is no easy venture. It is always best to research the most relevant keywords and create a content calendar. This will ensure you post the most relevant content that will appeal to readers.
Do not forget to include your inbound and outbound links for every article. Remember that nothing you do will seem perfect. But with the right digital marketing strategy, you can still see a significant improvement in traffic.
If you enjoyed reading these SEO tips, check out some of our other posts for more information.