“I think that the minute that you have a backup plan, you’ve admitted that you’re not going to succeed.” – Elizabeth Holmes, CEO Theranos

In 2015, Elizabeth Holmes was named America’s richest self-made woman by Forbes magazine. Forbes valued Holmes’ blood-testing company at $9 billion — making Holmes’ net worth an estimated $4.5 billion.

Yesterday, it was announced that Holmes’ net worth is now zero.

How is that possible?

Ever since The Wall Street Journal published an expose, putting into question the effectiveness of Theranos’ blood tests, the company has been under fire.

In light of allegations of fraud and several ongoing investigations, Forbes decided to revalue Theranos. “Forbes spoke to a dozen venture capitalists, analysts and industry experts and concluded that a more realistic value for Theranos is $800 million, rather than $9 billion,” says Forbes.

Because Holmes owns common stock in Theranos, while her investors own preferred stock, which get paid out first if Theranos decides to liquidate, Holmes stake is essentially nothing.

Now it’s not every day you see someone’s net worth plummet like Holmes’ just did so I can understand the media frenzy. Everyone wants their schadenfreude. What I can’t understand is why some people are calling Holmes ‘worthless.’

Some tactless writer at Vanity Fair went as far to write this emotionally-driven headline:

Elizabeth Holmes, Once Worth Billions, Is Now Worthless.”


I noticed this morning the headline changed to “Theranos Founder Elizabeth Holmes, Once Worth $4.5 Billion, Is Now Worth Nothing.” Not as bad, but still pretty gutless.

I shouldn’t have to say this but I will, a person’s net worth does not determine that person’s value in the world. Every human being is worth something regardless of how much money is in their bank account.

Now that we’ve cleared that up, I want to talk to you about backup plans.

Holmes said publicly in an interview that she doesn’t believe in having a backup plan. Does she regret saying this now?

It depends what you think of the value of having a backup plan?

Former professional boxer and undisputed world heavyweight champion, Mike Tyson, famously said, “Everyone has a plan ‘till they get punched in the mouth.”

I agree with Tyson, for the most part.

You can try and predict as many possible outcomes as you can think of but it’s not until you’re in the ring and someone starts throwing punches that you know what course you need to take.

That said, having preplanned solutions to possible outcomes, I think better prepares you to make smarter and faster decisions when you’re thrown into unfamiliar situations.

Though the solution you may have thought of solves a slightly different problem than the one you’re faced with now, the combination of maybe two or more of your preplanned solutions could be what ends up solving your problem.

Dwight D. Eisenhower once said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”

The value of planning is it builds neuropathways in your brain that can lead to potential solutions. It’s why the world’s top creatives immerse themselves in all different forms of art, not just their own. It’s why athletes cross-train. The more experiences you have at your disposal, the more potential solutions.

So does Holmes regret not having made a backup plan?

Probably. It was also probably a good sound bite at the time, especially coming from one of the youngest female billionaires.

What could Holmes have done differently?

This is a tough question, especially considering the lack of information that has been released to the public, but I can tell you what most CEOs should do before any major product launch or public offering. Follow what Ryan Holiday calls a Premortem, explained here.

As far as rebuilding her reputation and Theranos’ image, Holmes might consider taking a page out Donald Trump’s book. Trump has had some of the worst favorability ratings in history. But, he recently just passed Hilary Clinton in favorability in National Polls, and some pundits are now predicting his favorability is only going to climb as we approach November. If that’s true, there are some lessons to be learned about turning a bad reputation around. But for now, the best advice I’ve read on how to turn a bad reputation around comes from the Harvard Business Reviewthey recommend you follow these three steps.

Finally, remember what Craig Ballantyne has said for years, for every obstacle in life you should have two solutions planned.

Have a great day!

Nick Papple
Managing Editor
Success Formula Daily

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