Search engine optimization, commonly known as SEO, doesn’t happen magically. It’s the process of tailoring content to appear at the top of search page results.

Most people using search engines, like Google, rarely look past the first-page search results—and that’s where the best free SEO tools can help your content appear.

To boost your rankings fast, here are the best free tools to improve your brand’s SEO.

1. Google Search Console

Google Search Console (GSC) is a fantastic way for beginners to get started with SEO. Even if you’re a newbie webmaster, whatever the size of your blog or website, GSC and the numerous user-friendly tools it packs should be your first choice

The free SEO tools under its bonnet give you valuable info about your site at a glance. It’s one of the few tools you can get reliable keyword information and is the most reliable tool for data on how Google crawls and ranks your site.

GSC accesses your site to provide you with information about its performance and potential problems that need attention. You can as well report spammy links and request reconsideration for a penalized site.

2. Google Analytics

Another great tool from Google! From visitors to traffic to conversions, Google Analytics monitors all.

Google Analytics is one of the most widely-used free SEO tools on earth. This web analytics package is surprisingly robust and integrates well with other Google products, including Search Console, Data studio, and Optimize.

3. SEMrush

SEMrush is a comprehensive SEO tool that allows you to keep your site on top of optimization matters. The free subscription of this toolkit provides a range of opportunities, like creating and managing a project. It offers a myriad of features, like technical SEO auditing and reporting.

More crucially, you can use SEMrush to compare other websites’ performance to yours to see how you rank against the competition. With the free subscription, you can crawl up to 100 pages of your site. Thanks to the site Audit tool that also allows you to check issues and opportunities.

You can also use the tool to perform a maximum of 10 searches a day in the Keyword Analytics and Domain Analytics databases.

4. Ubersuggest

To truly succeed in SEO is understanding how you’re doing, what competitors are doing, and what to do to take advantage of the underserved opportunities. This easy-to-use, all-in-one SEO tool can help you with that. It offers keyword suggestions and lots of SEO capabilities, like top competitor analysis and basic link metrics.

Just type a keyword or a domain into the search bar, and you’ll be on your way to winning the game of SEO. After typing a search phrase, the tool lets you instantly a whole load of useful reports and keyword ideas. The recently updated version allows you to input URLs and gets domain metrics.

5. Page Speed Insights

It’s very important to design your site for mobile browsing. This is because mobile devices are one of the most preferred access points for consumers to access the internet.

Page Speed Insights shows you the loading speeds of your site on all types of devices. It also provides simple, actionable tips and techniques to improve your site’s speed. Better yet, this toolset is that it integrates with other PageSpeed tools like PageSpeed Chrome DevTools and PageSpeed Service.

6. Answer the Public

This nifty tool utilizes Google autocomplete feature to find the questions people ask online. Answer the Public provides useful data about what people are searching for related to an industry or keyword. This makes it a valuable tool for generating topic ideas.

It also gives you preposition and comparison related keywords. Just type in a word, and you will be presented with the list of questions. What makes this tool stand out from competing tools is that it generates user-friendly cool graphics.

7. Schema Creator

A schema is a model that describes the structure of information. In the context of XML, Schemas provide your audience with an enhanced experience about your business on search engine results pages (SERPs).

Schema Creator allows you to customize how your site looks in the SERPs, including your opening hours, events, reviews, etc.

Many site users can easily integrate schema code. However, more others find it hard to add accurate schema data on their website, so they hire an experienced person to add them to their critical business pages.

If you don’t have an in-house IT team, you should consider outsourcing your IT department to a reliable company. An IT company can help you access the latest technologies and improve the security of your business. Click this link to find out more about how IT support can help your company thrive.

8. Keyword Surfer Extension

This free Chrome extension allows you to see keywords volume directly in Google’s search results. This makes it easy for you to perform competitive analysis and keyword research without leaving the SERPs.

After installing the extension, start searching on Google. The extension will give you the search volume for your seed keyword and estimated traffic for all top-ranking pages.

Other valuables that come with this tool include the number of times an exact keyword has been used in top-ranking pages and the search volume of similar keywords. The tool also lets you find related keywords in 70 countries.

9. Soovle

Soovle leverages the most common search engines, like YouTube, Google, Yahoo, Bing, and more, to find long-tail keywords. The use of several search engines provides a massive dataset of keywords compared to free SEO tools that only pull data from Google Search. This tool displays keyword results from the listed search engine simultaneously, allowing you to compare results quicker.

You Can Do a Lot With Free SEO Tools

SEO tools offer great capabilities, like keyword research, rank tracking, content marketing, and reporting. Try out a few to see which one works best for your business.

With these free SEO tools, you have what you need to help you push your SEO forward and drive ROI. If you’re interested in more tools to help with running your business, check out our blog for more articles.

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