Industrial Lubricants aren’t something that we pay much attention to, but it is unquestionably crucial to the functioning of any machine. Without it, many moving parts would not function. In simple words, an industrial lubricant is any grease, oil or fluid designed to lessen friction or wear and tear between moving parts. 

The global industrial lubricant market is forever evolving but also growing. In fact, by 2025 the global industrial lubricants market size looks to reach USD 71.73 billion.

Massive Demand for Industrial Lubricants

It makes sense because these industrial lubricants are needed to minimize friction between components which results in wear and tear. It is this high consumption of industrial oils that generate such revenue which attributes to this massive growth.  

High consumption of general industrial oils generates significant revenue which attributes to the growth of the industrial lubricants market. Industries such as mining and chemicals are going to be witnessing huge growth, and this is going to boost product volume demand in compressors, bearings and hydraulics. 

For instance, in Europe, product demand is going to grow significantly because of increasing industrial activities and modernization of industrial machinery. The manufacturers of these industrial lubricants are looking to achieve optimum growth by bringing in other strategies such as capacity expansion and product development.

Factors which Influence Selection of Lubricants

Every machine operator has to make sure that all machinery is properly lubricated if it is to work properly. The operators can’t just pour any oil in and hope for the best, as there are lubricants that are formulated to meet the demands of certain machines.

There are actually factors that influence the selection of lubricants and an important aspect for selecting the proper lubricant is the base oil viscosity. So as to select the right viscosity, lubricant suppliers have to have important information about the application such as load and environmental conditions as well as the specific type of friction. 

Mystik Lubricants which started way back in 1922, develops these products which provide protection for engines working under the toughest conditions. They produce millions of gallons of finished lubricants and greases each year and their product line just goes on expanding due to the trust and confidence their customers have in them. 

Lubricants for Extreme Conditions

Apart from friction reduction, the lubricant also reduces the wear of machine parts during operation. The lubricant keeps corrosion at bay, it reduces operating temperatures and also makes sure that there are no contaminants in the system. There are certain chemicals that can be added to the lubricant to make sure that machinery is able to operate in extreme temperatures and weather conditions too. 

You have to choose the right industrial lubricant as they come in many formulations and if your industry wants lubricants that adhere to regulations, you have to know the lubricant’s source. 

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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