America is getting old. Over 10,000 baby boomers are reaching retirement age every day, with this trend continuing well into the 2030s. Opening a nursing home has never sounded like a better idea than right now.

There’s certainly a demand for nursing homes and senior care. Data shows that the number of nursing homes and units are dropping, despite the aging population upswing and demand for quality senior care centers.

Granted, running a nursing home isn’t for everyone. Do you have what it takes to be in the caring business?

Here’s everything you need to know about starting a nursing home.

Opening a Nursing Home

Before you open a nursing home, you need to do your homework to see where your services are needed and legal.

Census Research

Look at census data to find areas with a large elderly population. Try to gauge the potential need for a nursing home in these areas to see if your services could be a match.

Find the Right Location

Zoning requirements can dictate where a nursing care home can be located. Make sure your chosen location can legally operate as a nursing home.

Write a Business Plan

Business plans should spell out your goals, services, and other details on how you plan to operate. A well-written plan can also help you get financial help from lenders, if necessary.

Apply for a Nursing Home License

Your state and local governments may require special licenses to operate a nursing home. Do your homework to see what type of licenses you need and what criteria you need to meet to earn them.

Managing a Nursing Home

Once you’ve laid the groundwork for your nursing home, you’ll need a plan to keep it operable.

Maintaining safety and health standards, hiring personnel, and effectively marketing your nursing home will all impact your success.

Daily Management

From distributing medications to create bathing and activity schedules, a caregiver’s work is never finished. It’s important to ensure no detail falls through the cracks.

Care home software can simplify many of your management tasks. You can assign tasks, add details about your residents, and generate reports to take the guesswork out of running your nursing home.


Ongoing marketing will ensure units never remain empty for long. Hiring a marketing director can take this responsibility off you so you don’t have to switch gears every time a unit opens up.


Whether you have one resident or ten, facility owners simply can’t run a nursing home alone. Hiring the right caregivers ensures each resident receives the attention they deserve while freeing you up to focus on strategy and backend management.

Also, never underestimate the power of volunteers. They can help you fill in gaps when employees are really busy or you’re understaffed due to illness.

Bottom Line: Do You Have What It Takes?

Opening a nursing home isn’t just about generating an income. You must have a true passion for caring for others if you want to see your hard work pay off.

It may be years before you see a steady profit. For many, their love for people helps them push through hard financial times. When you’re in the business for the right reasons, there isn’t much that can stop you.

Head back to our wellness blog to discover more tips and tricks on living better.

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