Are you looking for ways to market your event without spending a fortune?
Events can be one of the most stressful parts of running a business, especially when you need to get the word out. Event marketing often goes overlooked because it seems complicated, expensive, and unnecessary.
But it doesn’t have to be that way! Event marketing doesn’t have to be stressful and costly; sometimes, it’s as easy as asking the right people at your event to spread the word.
We’re going to tell you exactly how to market your event and even some great event marketing ideas you might not have thought of. From sending invitations to social media and beyond, you’ll learn the ins and outs of event marketing today.
Table of Contents
- 1. Share Your Event With the Media
- 2. Creating Fun and Engaging Video Content
- 3. Create an Event-Specific Website
- 4. Try Influencer Marketing to Promote Events
- 5. Hire Mascots for Your Event
- 6. Run a Ticket Giveaway Campaign
- 7. Promote Branded Merchandise
- 8. Give People What They Want
- 9. Offer Early Bird Discounts
- 10. Use Ad Retargeting
- Boost Your Reach Through Event Marketing Today
One great event marketing plan to boost your reach is to share your event with the media. Building relationships with the media will help you reach a larger audience, which will increase exposure and attendance.
Start by researching which local media organizations might be interested in covering your event, and then reach out to them with information. Give them a brief overview of the event, such as the time, location, and duration, and attach a press release.
Make sure to clearly state what makes your event unique or different and why it should be covered. This is a great way to gain exposure through radio, television, and print media channels.
2. Creating Fun and Engaging Video Content
Creating fun, engaging video content people want to watch, and share is crucial to success. There are many strategies one can use to create effective video marketing campaigns.
First, taking advantage of the latest creative trends is essential to keeping your video content engaging. Storying telling can be beneficial in creating a narrative that compels your audience and increases viewer engagement. Investing in motion graphics and high-quality animations is a great way to make your video content stand out.
Share fun behind-the-scenes clips on social media in the lead-up to the event to generate excitement and create a buzz. Ask guests to create their own videos prior to the event and share them online. Include videos from past events on your website and social media.
3. Create an Event-Specific Website
Creating an event-specific website for your event is an effective way to boost your reach. This gives you a platform to promote your event and share special offers for the attendees.
You can use content and images to grab the attention of the public. You can also increase the reach of your event by leveraging the power of social media and online advertising. You can offer incentives for people who join the website, such as exclusive discounts and invitation-only access to private events.
You can also use the website to give feedback and inform people about event updates. This is an effective way to ensure your event gets the maximum attention it deserves.
4. Try Influencer Marketing to Promote Events
Influencer marketing is an increasingly popular way to promote events and boost reach. It leverages the relationships between influential people and brands to drive attention and engagement.
Having influential people in the shape of fashion, lifestyle, sports, or technology bloggers and social media personalities post about your event can help broaden its reach to their followers. What’s more, influencers can provide valuable insights into what their audience is interested in, and their content can give a more personal touch to your event’s marketing.
Choose carefully who to collaborate with for your event, and provide them with additional incentives to help encourage them to post about it. You can use influencer marketing platforms that connect brands with targeted influencers in order to ensure great results with minimal effort on your end.
5. Hire Mascots for Your Event
Not only will a mascot add a fun and upbeat atmosphere, but also increase your publicity through word of mouth and word of eye. Mascots can be used to engage with the crowd and promote your brand by displaying your logo on their attire and waving signs with your company name. They can also take pictures with attendees, increasing the chances of your brand being shared on social media.
Mascots are dynamic in their capabilities and can bring out the inner kid in your customers and re-energize them at your event. Having a mascot at your event can be one of the best event marketing ideas you can implement for increased brand reach.
6. Run a Ticket Giveaway Campaign
Run a ticket giveaway campaign is one great event marketing strategy to boost your reach. It involves offering free tickets to your event in exchange for social engagement. You can choose to give away the tickets through a contest, raffle, or any other format you prefer.
You can also pool all the entries and select one winner or pick multiple winners to increase your engagement further. By giving away tickets, you incentivize people to participate in the event and build excitement around it so that even more participants.
People who receive the tickets can tell their friends and family, who can spread the word. Giveaway campaigns are easy to set up and have a low cost compared to traditional advertising campaigns, making them cost-effective.
7. Promote Branded Merchandise
This can be achieved by offering branded items at no cost to attendees who join the event. Giving out items like t-shirts, hats, bags, and coffee mugs with a company logo are a few options to consider.
You can even try out some next day stickers printed here that can help spread the reach of your event and show that your company has a brand.
It is also a great way to start conversations and make connections with those attending the event. With branded merchandise, attendees will remember the event even after it has ended.
This is a cost-effective way to build and maintain customer loyalty and trust and create brand awareness. Having branded merchandise adds a little extra something to the event that can be both memorable and powerful.
8. Give People What They Want
Giving people what they want is nothing new to event marketing, but it can be incredibly effective when used correctly. Ideas such as interactive experiences, freebies, or exclusive discounts can help create an incentive to attend.
Creating a partnership with a complementary business can also lead to more visibility for both companies and draw larger crowds. Placing creative advertising with visually appealing graphics is a great way to target people and help encourage more people to show up to the event.
Allowing for live streaming can also help expand the reach of the event and encourage more individuals to attend an event without actually being there. It is important to measure the effectiveness of each idea to identify which ideas resonate with the target audience best and leave the biggest impact.
9. Offer Early Bird Discounts
It encompasses two key elements of marketing – first, it provides an incentive for customers to register early, and second, it also increases word-of-mouth advertising as more satisfied customers share their experiences with others.
Early bird discounts can either apply to the total sale amount or to each ticket, depending on the particular event. Most event planners offer early bird discounts for the first few weeks following the event announcement, with discounts decreasing the closer the event date approaches.
This arrangement provides event planners with a good base of early revenue to cover event costs and build admission hype. Offering generous early bird discounts can also ensure a higher number of ticket sales, leading to increased attendance and a better event experience.
10. Use Ad Retargeting
Ad retargeting can be a great tool to increase the reach of your event marketing. First, you can serve ads to people who have visited your website or interacted with your social media posts in the past.
You can also narrow down your targeting to those who were on a certain page or take a specific action like signing up for a newsletter. You can also retarget them with another advertisement designed to push them to attend the event or purchase a ticket.
Boost Your Reach Through Event Marketing Today
Event marketing can be a great way to reach a large audience and create a positive impact on your brand. While it may take some time to cultivate a relationship with potential customers, the rewards can be worth it. Try out some of these great event marketing ideas to boost your reach and increase engagement with your brand.
Don’t hesitate to get creative and think outside the box! Take action now to make your event marketing endeavors a success.
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