Enterprise Security: In 2016, 60% of organizations were victims of social engineering.

You can expect that number to be about the same now, if not higher. Cybercriminals are getting smarter and smarter, which means it’s getting more difficult to fend off their attacks.

Enterprise Security Architecture

However, that doesn’t mean it’s completely impossible.

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Enterprise Security

There are a few ways you can upgrade your enterprise security so it’s much more difficult for these attacks to be successful. Keep reading to find out all about social engineering, as well as ways to prevent and manage attacks.

What Is Social Engineering?

Before we give you tips on preventing and managing social engineering attacks, let’s first define what it is.

In the past, hackers would have to try and attack your computer to gain access to things like your email and bank accounts. But this takes a lot of effort compared to social engineering.

Social Engineering Attacks

Social engineering is where the fraudsters pretend to be a company or person that you trust. Social engineering techniques include crafting emails, websites, texts, and other communications that are highly convincing.

By doing so, they can get you to hand over your credentials without even knowing they’re going to the wrong people in enterprise security.

This is usually done by buying email names and website domains that are very closely related to authentic accounts and sites. For example, they may buy “netflx.com” to imitate Netflix’s actual website.

When you click on these links, you might not notice that the names are slightly off. So you try and log on, when in fact, you’re giving the cybercriminals your usernames and passwords in enterprise security.

Ways to Prevent Social Engineering

Like we said in the beginning, it may be tough to fend off these bad actors, but it’s not impossible. Here are a few ways to up your enterprise security to prevent social engineering.

Use Firewalls

Firewalls are what gatekeeps the traffic that comes in and out of your network. As you may have guessed, this can keep malicious files from getting in, so not having one is almost asking for trouble.

Most (if not all) devices come with firewalls, so all you have to do is just turn it on. In many cases, the firewalls will automatically be on as soon as you purchase and turn on your device. So make sure you don’t turn them off.

Have a Good Antivirus Program

In addition to firewalls, you should have a good antivirus program. The more layers you have for cybersecurity, the better.

The antivirus software can detect any malicious files that may have made it through the firewalls and block them before they can do any harm on your computer. Many can even detect if you’re on a fake website and redirect you so it’s not possible to enter credentials unless you manually override it.

In addition to having a good antivirus program, make sure you run regular scans. You’ll also need to install updates and patches ASAP to decrease the chances of cybercriminals finding and exploiting vulnerabilities in your network.

Have a Good Password Policy

Every employee should have strong passwords on their devices and accounts. They should include lowercase letters, capital letters, numbers, and symbols if possible. They also should be non-dictionary words, since they’re harder to guess.

In addition, no passwords should be repeated for accounts. If each password is unique to every account, this means that even if a bad actor finds out a password, they can’t use it on all the person’s other accounts and gain access.

A great way to follow a good password policy is to use a password manager. This generates random and strong passwords, saves them in your browser in a secure and encrypted way, and also auto-fills pages for you. That way, you don’t have to remember anything and can keep all your passwords safe.

If it’s possible, you should also enable two-factor authentication (2FA) or multi-factor authentication (MFA). This is where you need to enter a code or verify your identity through a second step after entering your password. In the majority of cases, this can stop fraudsters from gaining access to your accounts enterprise security.

Treat Every Email as Suspicious

When it comes to emails, “innocent until guilty” doesn’t apply at all. In fact, it’s better if you treat every communication as suspicious, even if you’re 100% sure it’s an authentic email.

You’ll want to carefully analyze the sender’s name, email address, salutation, body, and any images. Chances are, if it’s a social engineering attack, there will be spelling mistakes and syntax errors.

Also, there will most likely be an attachment. Don’t even download these without making sure they’re safe.

You can run an antivirus check on these files first, but you can also get in touch with the sender to double-check. For example, if you received an unexpected email from a coworker, you’ll want to send them a text or give them a call to see if they did indeed send that enterprise security attachment.

Practice Good Digital Hygiene

When it comes to social engineering prevention, good digital hygiene is vital. You have to remember that cybercriminals are smart; they’ll scour the internet for personal information to better craft convincing emails.

For example, if you always post publicly that you always go shopping at a certain shop every Tuesday, they can create a fraudulent email from that company and send it to you on a Wednesday, citing that your online account’s been compromised. When they prompt you to go change your password, you won’t think twice about it.

If you and your employees keep your personal lives private on the internet, it’ll be a lot harder for fraudsters to personalize their social engineering enterprise security attacks.

Employ the Services of a Consulting Company

Your employees are actually the most important part of your cybersecurity. You can have all the best technology in place, but if you don’t stop your workers from clicking on social engineering enterprise security attacks, there’s bound to be one that’ll eventually make its way into your network.

The best way to significantly upgrade your digital defenses is by raising organizational awareness.

A consulting company can do wonders for enterprise IT security and grow your business profit. They have the capabilities to perform threat simulations, penetration testing, application and web application testing to see where your company’s vulnerabilities lie about enterprise security.

Not only that, but they can also educate your workplace about how to avoid social engineering attacks and inform them about what the latest threats are so they know what to look out for.

If you’re interested in using a consulting company, check it out at Gray Tier Technologies.

How to Manage Social Engineering Attacks

Let’s say you’ve just realized that you or an employee has been a victim of social engineering lately. The damage has already been done—sensitive data has been shared enterprise security with a cybercriminal.

The unfortunate reality is, you most likely won’t figure out who carried out the attack and bring justice to them. However, the most important thing you can do is mitigate the damage.

As soon as you realize any accounts have been compromised, change the passwords on them. Make sure you use strong passwords and completely different ones for every account. Add those to your password enterprise security manager.

If you think a fraudster’s gotten access to important things like your bank account or credit card accounts, get in touch with those institutes and let them know your accounts may have been compromised. They may be able to arrange for new accounts so those bad actors can’t access your funds or lines of credit.

If you choose not to go this route, the least you can do is keep a close eye on your accounts. Cybercriminals often choose not to take immediate action when they get your credentials. They like to wait so you get lulled into a false sense of security and drop your guard; when they attack enterprise security then, you’ll least expect it.

Of course, we highly recommend you close your accounts and open new ones if you believe the fraudsters have the credentials for those. But it’s completely up to you.

Protect Your Company With These Enterprise Security Best Practices

With a thorough understanding of social engineering, you can prevent and manage these attacks with better enterprise security and business data recovery plan.

What’s most important is that you not only focus on upping your cybersecurity but also place an emphasis on workplace education. Your employees are your first line of defense, so ensure they feel knowledgeable and comfortable enough to come to you should they feel there’s a threat.

For more interesting reads, please take a look at our other blog articles.

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The Unbreakable Rules of Social Media Marketing 1 - Florida Independent
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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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