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Did you know that 7.5 million small businesses are at risk of closing because of this global pandemic? When it comes to navigating around COVID-19 marketing techniques, it can seem challenging. We have put together this list of digital marketing tips to help you advertise your business during these times.
Keep reading to learn more and start applying these tips today
1. Hire a Professional
One option that you have is to find a company that specializes in Database Management Solutions. Someone that has experience with the digital marketing world will be able to help your business not only grow but also find new leads.
Finding a company that can customize a marketing package to fit your needs is recommended. Not every business will fit the same mold.
2. Connect With Customers
Thanks to social media you have the ability to connect with your customers no matter what. Everyone is dealing with the effects of this pandemic and now is the perfect time to show your customers that you too are human and are going through this as well.
You can take the time to show empathy via your social media and help others where you can. It’s the perfect time to be sensitive to your customer’s emotions and needs instead of being salesy and pushy.
With your customer being stuck at home they are on social media more than ever before.
3. Make Sure You Can Be Found
Because there are so many people online with not much to do (because not everyone is working from home), make sure that you are being found when people search on Google.
Everything online is being consumed more, which means that it is not time to be hidden online. Use search engine optimization (SEO) techniques to help you rank on the first page of search engines. If you do not know anything about SEO, then hire a company that understands it and has a great track record to help you get seen.
4. Brand Imagery and Language Counts
Take the time to put thought into your brand imagery and brand language. Visual communication is a powerful tool, which is why you want to be mindful of your brand’s message.
Avoid visuals of crowds that are not promoting social distancing, and rephrase some of your marketing messages. Sentences such as “get in touch” or “work-in-hand” might be seen as inappropriate during these times.
The key is to be mindful where you are not promoting social gatherings in offices, homes, or events via pictures or words.
Time to Apply These Digital Marketing Tips
As you can see there are a few things you can do to help with your marketing strategies. Take our digital marketing tips above and start noticing a difference as soon as you begin to implement them.
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