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Did you know that as many as 80% of consumers say they research a business online before making a purchase from it? And yet just under two-thirds of small businesses actually have a website.
These days, the internet is the backbone of virtually any type of business. If you’re not online, on social media, and up on all of the latest digital marketing trends, you’re missing out. It’s important to use your online presence to your advantage and maximize its potential for making sales and reaching new clients.
In order to do this, there are several different digital marketing strategies you can employ. Depending on what kind of customers you’re trying to target, and what exactly you’re trying to achieve, there’s a number of different online marketing channels that may work for you. Read on for five digital marketing strategies that can take your business to new and exciting heights.
1. Content Marketing
Content marketing involves creating quality pieces of content—videos, blogs, infographics—to delight and entice new customers. It requires a little effort, but it can bring big rewards. For best results, try creating different types of content for each stage of the buyer’s journey—this will help guide leads through the sales funnel.
2. Influencer Marketing
Influencer marketing is becoming a more and more mainstream method of marketing for all kinds of businesses. Influencers are so-called because of the huge followings and amount of sway they have. Make sure to choose to work with influencers that align with your brand—a vegan influencer selling steaks just won’t work.
3. Email Marketing
Email marketing is a tried and tested marketing channel that is versatile and customizable. You can make segmented email lists for different offers, A/B test different versions of campaigns, and track various analytics to see which ones work best. There are tonnes of platforms—Mailchimp and MailerLite for example— that can help you to get set up.
PPC or pay-per-click is a form of what is known as a paid marketing strategy. There are a few different types of PPC campaigns you can choose to run, with banner ads and search engine advertising being two of the most popular forms. PPC can be tricky to track for beginners, so if you’d like to go this route you may want to hire a company for digital marketing services.
SEO is one of the most well-known types of digital marketing. It is made up of three main pillars
- On-page SEO
- Off-page SEO
- Technical SEO
This strategy involves employing different tactics such as keyword research, website optimization, and link building in order to rank higher in search engine results pages.
Try New Digital Marketing Strategies Today
When executed correctly, the above digital marketing strategies have the ability to boost your sales, win new customers, and make a name for yourself in your field. Why not try some out today and see what they can do for you? If you’ve enjoyed this article, don’t forget to check out the rest of our stuff.