In the business world, you’ll hear the term ‘digital marketing’ an awful lot. But if you aren’t familiar with the phrase or working in the industry, you might not know exactly what it entails. You may need a digital marketing 101 crash course.

The truth is, how people buy stuff has changed drastically over the last ten years. The ten before that saw the beginning of technology and the internet changing the world as we know it. Now, with powerhouses like Amazon leading the way, digital marketing is truly a new animal altogether.

So whatever line of work you’re in, it’s probably a good thing to know a little bit more about digital marketing. Even if you don’t do it for a living, it’s constantly being put in front of your face.

Let’s look at some digital marketing examples as well as what the role of digital marketing is in this quickly changing world.

What Does a Digital Marketer Do?

To define digital marketing, think about all the electronic devices in our world that we use today. Think about the ones, specifically, that are connected to the internet. Businesses use digital marketing on platforms like search engines, social media, and email marketing to meet with and connect potential customers.

Digital marketing is also rapidly expanding. Keep in mind that not everyone doing it has much experience. The term ‘digital marketer’ is also one used by a lot of people looking to break into the self-employed/freelance space.

Suffice it to say, a digital marketer, as an employee, should have specific skills in one area of digital marketing.

For example, he or she might be well versed in email marketing. This is the process of creating forms and lead pages to collect email addresses, so business can promote their services through email.

There are plenty of qualities of a digital marketer you should know, and you can read more here about them.

Why Digital Marketing?

It’s simple: the world is changing and evolving.

You need a digital presence online if you hope to beat your competitors out and get sales to keep your business alive. The role of digital marketing in your business is to create specific assets (email lists, social media accounts), that you can leverage to engage with your customers.

Types of Digital Marketers

As we said, there are a few types of digital marketers. Calling yourself just a DM is a little vague.

Here are a few roles you may find someone in the digital marketing space occupying.

Content Marketer

Typically a content marketer works with you to build up your social media platforms or email list. As the name implies, they help you to create content that’s engaging and useful, and it should help build trust with your audience on platforms like Instagram, Facebook, or Email.

Search Engine Optimization (SEO)

Someone versed in SEO practices helps your website rank higher and be discovered by search engines like Google, Bing, and more. Through a number of strategies (for example, creating engaging, SEO-friendly, well-researched blog posts that Google can read and understand), you can generate more traffic to your website.

This type of digital marketing doesn’t happen overnight. It’s more of a long-term investment, but it’s vital for any small business.

Website Marketing

They say that with the rise in social media that websites have ‘died,’ but that is not be the case at all. Especially if your business is built online (such as a blog or portfolio), it’s vital that you have a website in the event that your social media or other platforms ever go away.

After all, if you build 100k followers on YouTube and then YouTube changes everything overnight, you will be left with nothing. So it’s best to have a well-designed website. A good website marketer can help you with that.

Affiliate Marketing

Websites like Amazon make it easy for people to build an extension (or whole) business off their current assets by aligning their products with your site. Not just Amazon, but a whole slew of other affiliate sites make it possible for you to partner with them in as little as twelve hours.

There are plenty of mistakes to be made with affiliate marketing. A digital marketer versed in this area will help you avoid them, so you can start working towards the long-game partnership you’re creating with your new affiliations.

What Else?

There are a few other roles that digital marketers may take on for you or your business. Instead of being specific job titles like SEO expert, however, they may be more about one particular skill set.

For example, a good digital marketer may specialize in making your online presence and sales funnels automated. Automation is the process of getting a high percentage of people to click through your work without you having to do much work.

When sites talk about passive income, this is an example of where that comes in. It would take a long time to break down the list of everything the work could entail, but keep in mind you may also be hiring someone solely for their specific skill sets, and not as a full-time job.

Contact Us for More Digital Marketing 101

In general, all you need to remember about digital marketers is that they make the process of navigating this ever-changing, technologically driven business landscape much easier. And the best ones, an important distinction to make because of how many of them there are, will come with a specific set of skills that you’ll be able to utilize for building assets for your business.

That’s a wrap on digital marketing 101. For questions, don’t hesitate to contact us. Thanks for reading!

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Cortana for Xbox One Finally Released: Your Personal Gaming Assistant

Lucky summers for Xbox One users as they will be getting one of the much-awaited updates from Microsoft, the Cortana is about to be rolled out.
For those who have no idea what Cortana is, well, it is a Microsoft’s virtual assistant which lets you communicate with your device like "Siri" on Apple iOS and "Google Now Assistant" for Android. You can talk to your device by saying “Hey Cortana” and you can then give all the instructions through voice.

The purpose of launching Cortana is to integrate Windows 10 and the Xbox console. Though initially the update will not be available for Windows 10 but at a later stage, you will be able to use it with Xbox app on Windows 10.

Xbox Cortana

What to Expect

So how Cortana will change your gaming experience? How can it be of any help? Is it really a much needed feature?

Cortana is referred to as the ‘personal gaming assistant’. It will assist you in gaming, of course, but this is just the beginning. Right now, you will be able to use Cortana for gaming features only but in near future, it will work with other devices and will include a whole lot of other exciting features.

Cortana lets you communicate with your console over voice. It can let you find new games, turn on the Xbox, you can start a party, and you can perform several other tasks. You can also use it to search stuff on Bing, simply give a voice instruction to search something and voila, you are done.

The good news is that there are multiple updates that will be rolled out so you will see some nice changes this summer, for example, a new game collection will be rolled out, improvements in screenshot sharing feature, some of the famous PC games will be added to your Xbox live, and much more.

This is just the beginning. Microsoft is very enthusiastic about the update and it has already announced that Cortana is not limited to gaming only, so you should expect some good new features being added in recent times.

When and Where

Microsoft will be rolling the updates in phases – not all at once, thus you have to exhibit some patience. The first update will be rolled out this summer. You will get two updates this summer and more updates will follow soon.

At this moment, the Cortana will be available to Preview testers only. No, not to all the Preview testers but only those located in the US, UK, Spain, Germany, Italy and France. If you are in one of these countries, consider yourself lucky as you will be among the first ones who will have the privilege to try the new update.

Keep your fingers crossed for the update and let’s hope that the update proves to be good for the gamers. The basic purpose behind the launch of the Cortana and these updates is to integrate Xbox One fully with Windows app (the PC). Once it is done, you will experience gaming of another level.
But that’s not going to happen right away.

For now, just sit back, relax and let Microsoft do all the hard work. Wait for the update to reach you.

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