In this technological age, our data is a part of us.

From photos of special moments to documents that keep our work lives in order, we don’t want to lose that information. For this reason, data storage solutions are the key to keeping your data protected.

Compromised software occurs when your primary device breaks or by malware. If this happens, this wipes your personal information out in an instant.

Indeed, it’s not worth the risk.

Instead, there is a wide variety of storage methods to keep your data safe and backed up. No matter what storage method you prefer, there is a system that is right for you.

Want to learn more? Keep reading for the complete guide to different types of data storage solutions.

Here are the details

Cloud Storage

Cloud storage is easily one of the most popular resources for backing up your information.

Various companies such as Apple, Google, and Microsoft have created a Cloud system to keep your data within your account. Cloud Storage also allows you to put a lot of your information on the cloud while freeing up local storage on your devices.

Necessarily, this particular account ties your data within the company you choose. If you’re an Apple user, you most likely subscribe to iCloud, or if you use an Andriod, you may use Google Cloud or Android Cloud.

Direct Attached Storage

If you want something tangible, then Direct Attached Storage may be the best option for you.

Direct Attached Storage is primarily a dedicated device that is attached to a PC via a server or cable. Some benefits of having a Direct Attached Storage device include the fact that they are easily upgradable as your storage needs increase, and that the reliance on network connectivity is not a significant factor in its efficacy.

Solid-State Drive or Hard Drive Storage

SSD and HDDs are some of the most popular options for storage solutions, as they can be plugged into your computer while also being compact and portable.

Solid-state drives are faster, as they rely on flash memory for optimal performance. Hard drives, however, is a physical disc that can store information even when there is no power involved.

Both are beneficial, as they can be efficient in storing large amounts of data. However, depending on your speed needs, you may want to look into what option is best for you.

Additionally, using physical storage can sometimes be more efficient when attempting to use data recovery services.

Network Storage

Network storage keeps your data safe on a server, which is accessible through a network connection.

Network storage is also popular with businesses, as each server can share the same resources. Network storage is fast and offers a variety of features, like processing intense video projects or storing large files that could take forever to save.

The Best Options for Data Storage

From cloud-based storage options to physical hard drives, there are a variety of data storage options. Have the confidence that your information is backed up and prepared in case of an emergency by using one of these services.

Want to learn more about technology? Swing by our website for more information on technology services and tips.

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7 Subtle Ways to Give Your Business The Desired Popularity

A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.

Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.

And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:

1. Awareness should be automatic

When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.

2. The product or service is part of the consumer’s paradigm

The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.

3. Disrupt the normal conditions with a positive change

People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.

4. Create a reward for being interested

Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.

5. Reputation matters

Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.

6. Curiosity killed the cat

People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.

7. Keeping up with the Joneses

We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.

Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.

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