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Did you know that 27 million business cards are printed daily? Despite SMS and instant messaging, people still want to carry physical contact details with them. But do you know how important the look of your business card is?
This is often the first impression people have of your business and the subsequent reminders. Read on as we discuss our seven must-know tips for designing a business card.
1. Stick to Basic Design Principles
You don’t need to be a graphic designer to create a business card that looks great. But knowing and following some of the fundamental principles can help you get a professional look. They may even ease some of the frustrations you may encounter.
Start by keeping all text and design at least 5mm away from the edge of the design. This makes it legible and ensures that any trimming will not cut off important information.
Make sure that your text has a minimum size to ensure it can be read. Your resolution should be 300dpi minimum to get the best image quality. Finally, do all of the images in CMYK.
To align your elements and text properly, use a grid to assist. You may also choose to follow the rule of thirds, dividing the card into three equal columns in which information sits.
2. Know Your Audience
One of the pitfalls of business card design is getting carried away. You should most definitely do some research and see what others have done, even taking inspiration. However, it is more important that you target your industry and audience that try to wow everyone with your design.
See what design elements are used by others in your industry. The colors should align with your brand. If you have not already established this, use color theory to decide on the impression you want to give.
Next, decide on the correct typography for your industry. Different fonts can indicate what type of industry you are in, letting people know what you do before they even read a word. For example, many barbers decide to use swirling, victorian script-style fonts to show their heritage and industry to customers.
3. Only Include Vital Information
Space is at a premium when you design your own business cards. The card has one function, and that is to provide potential clients with your contact information, in a form they can carry at all times. If it is not serving this function, then it serves no purpose.
A card should contain your name and the name of the company. This should be followed by your job title. After this, you should display your contact information including your phone number, email address, and social media pages.
If you have space, you may also include the physical address of your office or place of work. The card does not need anything else, such as a list of the company’s services or the history of the brand.
4. Incorporate Space
Having open areas serves multiple purposes on your business card. Firstly, it looks extremely professional and adds to the design aesthetic. Secondly, space provides clarity so that people can see the text easier.
Finally, many people use a business card to jot down additional notes and reminders. Having space on the card to do this can prove invaluable, especially if you have offered discount services or special assistance to a client.
5. Get Good Materials
When you have spent so much time planning how to design a business card, then you don’t want to spoil it with cheap materials. Not only does it give the impression that you are a cost-cutter, but it can also damage the final look, muting colors or bleeding inks.
When printing, you can usually choose between card stock or plastic. Card stock often comes in a wide range of thicknesses and textures. The thicker the card you choose, the more durable and long-lasting your card will be.
Plastic tends to be less popular because of its cost. However, it is much more durable than card stock. http://www.teamconceptprinting.com/ has a number of options for all designs to get you started.
6. Choose a Finish
When designing a business card, bear in mind that you can add individuality after the design process with card finishes. Not only do they give a great look, but they can often increase the durability of the business card themself.
A gloss finish helps to boost cards that have bright colors. For a more traditional card, go for a matte finish.
You can highlight your company logo by adding UV varnish. This will bring it out and give it a slightly different texture to the rest of the card. You could also use metallic inks to add glimmer and sparkle to it.
Embossing and debossing are other ways to make it stand out. They will either elevate or depress the card, so the logo is on a different level from the card itself. Foil stamping can also add a sophisticated touch to make it stand out.
7. Make It Multi-Function
Multi-function business cards only work if they are aligned with the industry you are in. For example, a bottle opener business card is great if you own a craft beer company, but less so if you are a criminal lawyer. There are numerous functions and ways in which a business can be designed as another object.
On the most basic level, you could use it to offer incentives and discounts. The business card may have an offer entitling people to money off, or free services if redeemed.
Designing a Business Card
When you have finished designing a business card, then make sure you proofread it thoroughly. Ask for a test print from the printers, to check that the colors and layout are as you intended. Once you have this, the marketing begins!
Our article is one of many informative pieces to help you navigate the world of business and commerce. Visit the rest of our website for everything to grow your company in the coming year!