Every business, no matter how small, should have their own logo.

A logo is often people’s first impression of your company. It’s like an online dating picture. You’re trying to stand out and attract people to check out your profile.

But, having a professional design your logo can get pretty expensive. For a small business, every penny counts.

Luckily, you can design a logo yourself.

That might sound intimidating. However, there are some universal rules to logo design that you can learn. This will make the design process much easier.

One of the foundational steps for every new business is creating a logo. If you’re in the process of branding, don’t miss this post on how to design a logo.

Who is Your Logo For?

Learning how to design a logo starts with doing some thinking.

Now is the time to consider who your target consumer is. Get as specific as possible.

Knowing exactly who you’re selling to will change how you design your logo.

For example, the demographic you’re catering to might be men ages 18-34. That’s not enough information.

Maybe your company buys and sells used sports equipment. That might mean your clients are active men and women who are tight on cash. They could be millennials who are more attracted to modern branding.

DIY Sports Logos for these kinds of businesses should speak to that customer. A logo for a golf store catering to wealthy young men would probably look different.

Instead of an edgier design, you might want something more preppy. The logo should exude wealth and class.

After you’ve clearly defined your audience, you can start gathering inspiration.

Get Inspiration From Other Logos

Now you can find other logos of companies that have the same customers. How do those businesses use their logo to attract people?

Checking out other logos will help you learn what makes a good or bad logo.

Compile a list of all the logos that you like. What about them made them so successful? What parts of it jumped out at you?

Then study some logos you don’t like. Ask yourself what you would have done differently. Was the color scheme wrong or the lettering hard to read?

Taking the time to put some awareness towards these details will help your design process.

Now take that inspiration and throw it all out! You need a one-of-a-kind logo.

Make Your Logo Completely Unique

It’s great to learn how to design a logo by checking out other examples. Just be careful not to copy them.

A logo must perfectly represent your brand. Not someone else’s!

The whole point of a logo is to create visual recognition for your company. You want people to think of your business the second they see the logo. You can’t do that if your logo reminds people of another company’s.

It doesn’t matter if the logo you’re copying isn’t from a competing brand.

Sure, your business might not be a coffee shop. You still shouldn’t use the exact shades of pink and orange from Dunkin’ Donuts.

When people look at your logo they’ll be thinking about that company. Or, they’ll wonder why those colors seem so familiar. Either way, they won’t be thinking about your business.

Another lesson in how to design a logo is to understand passive and active graphics and fonts.

Active vs. Passive Designs

You’re probably wondering how something that doesn’t move could possibly be active.

Logos should always give the feeling of movement. You can achieve this in both graphics and logos with just lettering.

For graphics, your picture should appear as if it’s in motion.

The Taco Bell logo is a bell that’s ringing. The Nike swish looks like it’s being propelled forward.

A piece of fruit doesn’t seem like something that could move. But, the Apple logo has a bite taken out of it. Someone has been actively interacting with it.

For logos that only use lettering, you can still avoid being passive.

The fonts you choose can include upward flicks or swirls. You can play with different sizing for different words.

When you’re making your logo active, be careful not to overdo the details.

Simple is Always Best

When you were looking at other logos for inspiration, did you notice something that most had in common? Well, the good ones at least.

They’re all simple.

Adding extra details and flare might make you feel like you’re making it more unique. In fact, you’re probably making it look amateurish.

All of the biggest brands have simple logos. Usually using 2-3 colors, and just a graphic or text.

Don’t be afraid to edit yourself. If you’re feeling like you’ve done too much, take something away.

When there’s too much going on in your logo it takes away its timelessness and versatility.

Logos Should Be Versatile

You’ll probably be using your logo across a lot of different marketing materials. Storefronts, packaging, trade show booths, flyers, business cards, and more!

Your logo should be able to work on all of them.

When you’re designing your logo, imagine how it would look at different sizes. What you have in mind might look great on a big display. Will it retain that look when it’s shrunk down for a business card?

Details that might look great in a large size might look unrecognizable when they’re small, and vice-versa.

Versatility also means that your logo should be timeless. Stay away from anything too trendy.

What’s cool now could look outdated in a couple years.

Then you’ll have to design another logo.

Learning How to Design a Logo is Easy

Now it’s time to start brainstorming ideas. If you follow these tips, you’ll end up with a great logo that accurately represents your company.

Looking to learn more about owning your own business? Then check out this article, “What Makes a Successful Entrepreneur?

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Antivirus Software Can Make Your Computer More Vulnerable 1 - Florida Independent
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Antivirus Software Can Make Your Computer More Vulnerable

The core purpose of an antivirus software is to protect your device and the data from malicious programs such as viruses and malware. Using a computer or a smartphone without an antivirus program is considered a crime. Users feel protected and safe.

The beginning of the post-antivirus age

Recently, a team of internet security experts has warned that the antivirus programs are not doing a great job in protecting the data of the users. In fact, in most of the cases, an antivirus program can make your device and data more vulnerable.

The Project Zero team at Google found some major issues in the Symantec and the Norton antivirus programs. The CERT has already issued a warning to the users, and the antivirus companies have been informed of these vulnerabilities but the damage has been done.

No Antivirus Security

Is it safe to use antivirus software?

The question that the users are asking if it is safe to use malware programs?

Apparently, having an antivirus program installed on your machine feels good and protected. This is a general perception but some of the experts don’t use any antivirus software.

Mannan, a professor in Concordia University doesn’t use any antivirus. He hasn’t used any for ages because he doesn’t see any value in them.
The CEO of KnowBe4 is of the view that antiviruses are useless and don’t help in protecting the data anymore.

The best thing you can do is stop using antivirus software. This is what the security experts are doing and this is what they call ‘the post-antivirus age’. Having an antivirus installed on your machine that doesn’t do anything is of no use. Not just that antivirus programs don’t have the capacity to detect and remove viruses but they create loopholes and make your machine insecure.

How to protect your data and device

In today’s post-antivirus age, the best way to protect your machines and data from security breaches is to take precautionary measures. Here is what you should do.

1. Refrain from downloading files and attachments from unknown persons. This is the most common and the primary source of infecting your machine with a virus.
2. Update the operating system regularly. Keep it updated. You should be the first to install the updates from the operating system as these updates keep the machine current and protected.
3. Do not use external storage devices from unknown people. The best practice is to refrain from attaching any storage device with your primary work machine. Ask people to share files via cloud or email as this is a safer route.
4. Do not connect with public Wi-Fi and networks. It is an awesome feeling when your device catches an open network but let this feeling not dominate your senses.
5. Backup your data regularly. This includes everything ranging from photos to videos to important files. Either use cloud storage or an external storage device for the backup.

The best you can do to protect your computer, smartphone and other devices from viruses is to refrain from using antivirus software. This is what the experts do and recommend.

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