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It’s no secret that good oral health is essential for overall health and well-being. Yet, according to the American Dental Association, only 58% of adults in the US visit the dentist regularly. This means there is a significant opportunity for dental practices to attract new patients.
But the dental industry is highly competitive. To attract new patients, dental practices need to stand out from the crowd and offer something unique.
So how can you attract new patients to your dental practice? Here are some dental sales tactics that can help. Many of these techniques are tried and true methods that have been used by dentists for years. Others may be a little newer, but they are just as effective at getting patients through your door.
1. Free Initial Consultation
A free initial consultation gives potential dental patients a chance to meet the dentist and tour the office, without any obligation to book an appointment. This is a great way to introduce new patients to your practice and build trust.
When you offer a free initial consultation, be sure to:
- Give the potential patient a tour of the office
- Answer any questions they have about dental procedures
- Explain your unique selling proposition (USP)
Giving potential patients a free initial consultation is a great way to build trust and introduce them to your dentist’s office.
2. New Patients Discount
Offering a new patient discount is a great way to show potential patients that you’re invested in their dental health — and that you’re affordable. Plus, it’s an easy way to stand out from the competition.
There are a few things to keep in mind when offering a new patient discount. First, make sure the discount is significant. About 20% off or more is a good starting point.
Second, be clear about what the discount applies to. Is it for a cleaning, exam, or x-rays?
Finally, promote the discount. Post it on your website and social media, and include it in any dental marketing materials you send out.
3. Referral Bonuses
Referral bonuses are a great way to get new patients through word-of-mouth marketing. When you offer a referral bonus, you’re essentially giving existing patients an incentive to tell their friends and family about your dental practice.
There are a few things to keep in mind when offering referral bonuses. First, make sure the bonus is significant. A $25 gift card is a good starting point.
Second, be clear about what the patient needs to do to earn the bonus. For example, they may need to refer someone who books an appointment and comes in for a cleaning.
Finally, promote the referral program. Send out emails or customized postcards to existing patients letting them know about the program.
4. Get Involved in the Community
For dental practices looking to expand their patient base, community involvement is a great marketing tactic.
There are many ways to get involved, such as:
- Sponsoring local events
- Providing free dental screenings at community health fairs
- Partnering with local businesses
By getting involved in the community, dental practices can show potential patients that they are invested in the well-being of the community.
In addition, community involvement can help dental practices build relationships with other local businesses. These relationships can be beneficial in a number of ways, such as referrals and cross-promotions.
5. Get Active on Social Media
Social media is a great way to connect with potential patients. When dental practices are active on social media, they can:
- Build relationships with potential patients
- Increase brand awareness
- Promote special offers and discounts
- Answer questions potential patients may have about dental procedures
By being active on social media, dental practices can stay top-of-mind with potential patients and build relationships that can lead to appointments.
Some dental practices can be active on social media by posting helpful articles about dental health, while others post special offers and discounts.
No matter what content you post, be sure to post regularly and include images and videos whenever possible. These types of posts tend to perform well on social media and can help increase engagement.
6. Online Reviews Are Positive
In today’s digital world, potential patients are likely to research your dental practice online before they book an appointment. That’s why it’s important to make sure your online reviews are positive.
There are a few things you can do to encourage positive reviews, such as:
- Asking existing patients to leave a review after their appointment
- Responding to all reviews, both positive and negative
- Offering incentives for leaving a review, such as a discount on future services
By ensuring your online reviews are positive, you can show potential patients that you’re a reputable dental practice that they can trust. Plus, you’ll be more likely to convert leads into new patients.
7. Search Engine Optimization (SEO)
Search engine optimization (SEO) is a digital marketing tactic that can be used to improve the visibility of dental practices in search engines.
There are a few things dental practices can do to optimize their website for SEO, such as:
- Including relevant keywords on their website
- Creating informative blog posts
- Building backlinks from high-quality websites
By working with a dental SEO expert, practices can ensure their website is properly optimized and visible to potential patients.
8. Targeted Marketing
Targeted marketing is a great way to reach potential patients who are interested in dental services. To create a targeted marketing campaign, dental practices can:
- Identify their target market
- Develop messaging that resonates with their target market
- Choose the right marketing channels
Identify the needs of your target market and craft messaging that resonates with them. You should also choose the right marketing channels to reach your target market. For example, if you’re targeting seniors, you may want to advertise in local newspapers or on radio stations that cater to this demographic.
Making Dental Sales Simplified
While there are many different ways to attract new patients to your dental practice, these eight dental sales tactics are a great place to start.
By using these tactics, you can increase brand awareness, build relationships with potential patients, and improve your online visibility. Plus, you’ll be more likely to convert leads into new patients.
We hope you loved this blog post. For more helpful tips, check out our other blog posts. Thanks for reading.