It’s not always easy to get patients at a dental practice. People want a dentist they can trust, so it takes time to build that trust in a community that’s where dental marketing strategies come in handy.
That’s why many dentists are going the digital route. Reports show that 38% of dentists believe this type of marketing can bring more patients to their practice.
With all the competition in the dental office space, you need every tool at your disposal to get new patience. Use the dental marketing strategies below to start driving up your business.
Table of Contents
1. Optimize Your Website
Having a website is only the first step to online marketing for dental professionals. It will act as a 24/7 salesperson for your brand. But you can optimize it to produce more conversions.
One way to do this is to create call-to-actions that push people to schedule appointments. You can create email opt-ins for communicating with people and make it easy for people to schedule appointments. The more friction you remove, the better your chance of getting website leads.
You can get help from a marketing company like burlesonseminars.com if you need help with this process.
2. Get on Google Maps
It’s not uncommon for people to search on Google when they need dental work. It’s an easy way to find local companies to work with.
But your dental practice won’t show up on Google Maps on its own. You must sign up for a Google My Business account before this happens. Be sure to set up your account and optimize your business listing.
3. Encourage Google Reviews
Once you get your practice on Google Maps, you can build trust with potential customers. Many people trust Google because of searchers’ ability to leave reviews. That makes it an issue if you don’t have any.
Luckily, you should be able to get some customers without them. Encourage those people to leave honest reviews on your Google Maps page. This will build trust with potential patients and drive more consultation calls.
4. Use Paid Ads
Paid ads are a must if you want quick results for your marketing strategy. Instead of playing the long game and using free traffic sources, you pay for exposure on Google and can get instant traffic to your website.
But you’ll also need to be careful when doing this. It’s easy to lose your marketing budget and get no patients if you do things the wrong way. Be sure to learn everything you can about PPC marketing to avoid making costly mistakes.
5. Create an Email List
An email list isn’t only for businesses that have consumer products. It’s for any business that needs to reach its customers and potential customers.
You can use an email list to inform customers about issues, discuss promotions, and more. Build an email list as soon as possible to keep in touch with people.
Use These Dental Marketing Strategies Today
You can be the best dentist in your area and still not succeed as a dental practice. You have to be able to promote yourself and your ability if you want to attract new patients to your dental office.
Luckily, you can use many dental marketing strategies to attract new patients to your practice. Use the dental marketing tips above to discover which ones work best for you.
Check out the blog if you want to learn how to make the most of your digital marketing efforts.
