Two years ago, dbrand came up with a potentially innovative solution to the problem of slippery and hard to handle mobile phone devices: their very own, a unique phone case that was called the Grip. They created an IndieGoGo campaign as a means of funding this innovative new phone case and many people contributed to its development, excited at the concept of a phone case that would protect their phone while still looking stylish—but, unfortunately, the phone case that was created was not of the quality that people were expecting. Indeed, the first generation of the grip phone case shattered on impact and would wear out relatively rapidly. Not great for protecting mobile phones!

As such, dbrand developed a new type of phone grip case that would perform better. The new model, the second generation of the Grip phone case, is expected to be a big improvement on the first—but does it live up to these expectations, or would you do better to spend your money elsewhere?

We at CatTongue Grips made it our mission to discover if the new case is worthwhile in our dbrand Grip v2 phone case review. We will explore these ideas in order to work out if this new generation of the grip phone case is a worthwhile investment for you to spend your money on, or if you would do better to choose a different type or brand of the phone case to protect your phone instead.

Design

The design for the new phone case is, in our opinion here at CatTongue Grips, simplistic yet highly effective. The case itself is neat and pleasing to look at; it doesn’t stand out from the crowd, but it isn’t an eyesore either. Simply put—it does what it is supposed to do, which is to cover the mobile device in order to (hopefully) protect it from impacts. The dbrand logo is also featured neatly on the back of the case, in a pale silver/grey color. However, the back of the case can actually be customized with a number of brand’s unique “skins” if you would prefer not to have to see this logo every time that you turn your phone over.

Materials

The second generation of the grip case is made from high-quality materials, which help it to perform better than its predecessor. The case itself is lined with microfiber and rubbery material, although this, unfortunately, compromises the amount of grip that the case gives the user; indeed, instead of being the “world’s grippiest case”, as the company intended, it is actually a little difficult to handle. It is interesting to note though that the case does give a slightly better level of grip when lying face down against a material.

Overall

Overall, the design of this case is neat and tidy, however, it will not offer the grip that it advertised and so does not really live up to expectations.

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5 Simple Steps to Getting Started in The Cloud

All start-ups and small businesses have heard that the cloud is everywhere and can transform your business. But what is it and what can it do? Cloud-IT specialists Principal have the answers.

Confusingly, the cloud is used by providers, software sellers and businesses who want your money as a catch-all term for a variety of things. It can become quite complicated, but it doesn’t need to be.

The cloud is basically an on-demand storage or software resource that you can access immediately through the internet.

Tech giant IBM offers a handy definition of the various different types of cloud applications which is a good place to start. It’s likely that after reading that you’ll have more questions than you started with. To help, here are 5 simple steps to getting started in the cloud.

1. Pick your cloud

The first thing to clarify is, like the sky above, there isn’t one cloud – there are infinite numbers of potential clouds. As a business, you need to configure one that works for you.

As a small business you will want to focus on how the cloud can benefit you. For most, that’s likely to be moving certain data and applications to the cloud.

The first step is to analyse your data centre usage. This audit can identify your current software and storage requirements, enabling you to identify areas that could be better served in the cloud.

It’s important to recognise that to work any proposed move needs to improve efficiency and be cost-effective.

The bottom line is, if it won’t save you time or money, then think again.

2. Solid security

The cloud is as secure – if not more secure – than your own proprietary network, but you still need to be cautious.

Once you’ve identified the information and software you’d like to be hosted by the cloud then take the time to assess what this means for security.

The Data Protection Act and European Data Protection Regulation all have implications for how you manage and store data, and how you select your partners too – more on that below.

3. Simple strategy

Once you’ve done the groundwork, you can begin straight away. Microsoft, Adobe, SAP are just a couple of the huge names who have moved to providing software via the cloud. Dropbox is a leading name in cloud storage, but isn’t the only one.  All you need to do to get started in the cloud is get your credit card out and sign up.

If you do though, you could be making a mistake. According to tech bible ZDNet, what most cloud projects miss is a strategy – and we agree.

A solid cloud computing solution needs structure. This will help create a system that works for the organisation and your customer. It is also built with the future in mind, growing and developing as your business does.

4. Cloud culture

Your implementation strategy is important. Equally important is how your organisation embraces the cloud. It’s all about culture.

The cloud offers freedom to access information, work collaboratively, remotely and at all times of the day. But it comes with some new risks. These are particularly important to recognise as employees increasingly use their own devices for work.

Businesses need to develop working practices and approaches that are fit for the new world of the cloud. You’ll need to introduce new staff guidelines for document sharing and storage to help you and your employees work in a new way.

5. Provider or partner

If you’re tech minded it’s relatively easy to set-up a personal cloud, but you need to explore whether it’s the right approach for you.

Focusing solely on individual providers can leave you with a fragmented cloud system, with complex and inefficient interdependencies between different pieces of software from different providers.

In the end, you could end up paying for a system that far more complicated than the one it replaced.

One way of avoiding this is working with a partner who can help you configure a cloud solution that works for you. They can also take care of some of the security and access issues, helping you devise a strategy for success.

A successful transition to the cloud needs some thought and some planning, but genuinely does have the power to transform the way you work – increasing productivity, efficiency and profit.

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