Are you a business owner concerned about the security of your data as most of your personnel work remotely? COVID-19 brought unprecedented norms into how we conduct our businesses. Most businesses got forced to let their employees work from home.

Cyber experts are concerned as the number of cyber-attacks has increased by 600% during the pandemic. Cybersecurity levels when working from home can’t be compared when in an office. Hence employees have become vulnerable to cybercrimes.

This article will divulge cybersecurity best practices you can leverage to prevent cyber-attacks. Read along to get pointers on the best practices to adopt into your business to enhance your cyber security.

Email Filtering

Email Filtering

Hackers have taken advantage of the COVID-19 situation to create phishing sites that lure unaware users. Treat emails that come from heath governing bodies such as WHO with caution. The World Health Organization issued a warning on the rise of impersonating WHO websites by hackers to carry out cyber-attacks.

Deploy a spam filter that analyses all your emails to detect spam and viruses. Sensitize to your employees the best email practices to prevent them from falling prey to phishing sites.

Patching

Patching is making changes to your computer program to fix or improve it. It solves security vulnerability issues and bugs that may affect the performance of your programs. Periodic patching of your programs ensures they’re up to date and safe from malware.

As time goes by, your IT systems become vulnerable as hackers uncover new penetration holes. To stay protected, you need a sound patch management strategy to seal vulnerabilities as soon as possible.

Employees Security Training

Employees Security Training

Create awareness on the underlying cyber-attacks tactics to awaken the motive of employees to be more vigilant. Social engineering has become the recent common tactic used by hackers

Engage your employees on a regular interval on various work from home cybersecurity practices. This ensures they’re updated on the latest cybercrime tactics to avoid falling victims.

Work stations

Provide your employees with work computers to use when working from home. This addresses putting the company’s data at risk when the staff is using the internet for personal needs. You can set up security features on the device more so track any activities that may be alarming without invading your employee’s privacy.

Managed Service Providers

Managed Service Providers

Cybersecurity experts can be expensive to hire in-house. And you may need their expertise to put in place cyber security best practices in your business. Hire an IT Support Company that offers 360 technology solutions such as cybersecurity and cloud services.

The MSP gives you a remote security monitoring service for all your IT systems. This reduces the extent to which you may suffer a data breach or malware attack.

Protect Your Business by Implementing Cybersecurity Best Practices

To deal with cyber threats, you must formulate strategies for identifying and mitigating cyber-attacks. The above cybersecurity best practices form the greatest first line of defense. More so, ensure all the stakeholders are in line with your cybersecurity practices.

Found this article informative? Check out our other blogs on Technology, Marketing, and Health Care.

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Power of Search Engines
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Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

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