Do you want people to pay attention to and remember your content? Add a visual.

Studies show your reader’s brain will retain more information for longer when the information is paired with a visual, making visuals one of the most important marketing tools used today.

While many think of “visuals” as simple photographs, you can supercharge your efforts by using an infographic in your content marketing. Infographics are the ultimate content + image pairing, resulting in an interesting and engaging piece of content your readers are sure to remember for a long time.

If you are wanting to use infographics in your marketing but not sure what type of infographic topics to use, this short and simple guide is for you.

1. Create a ‘How-To’ Guide

One of the great infographic ideas is to create a how-to guide for your readers. There are many different layouts and designs you can use for infographics and most of them are ideal for giving step-by-step instructions to your readers. Your visuals can expand on the instructions, giving your readers an easy and fun guide on how to complete their projects.

2. Solve a Pain Point for Your Audience

One of the more interesting ideas for an infographic topic is to take your audience on a journey starting with their pain point and ending with a solution to their problem. Not only will you be helping your audience, but you will also be doing it engagingly and unforgettably. Use one of these infographic idea design ideas for this type of topic to add even more interest.

3. Introduce Your Brand

An ideal way to introduce your brand and your brand values and mission is to use an infographic.

If you have ever visited a brand’s website, clicked on the about page and saw walls of text you didn’t want to read, you probably understand why an infographic is a better choice. Introducing your brand is essential, especially when you want some aspects of your story to stick out in your reader’s minds.

Using an infographic is a great way to showcase your brand invitingly and memorably.

4. Create a List of Useful Tools or Products Your Audience Will Love

A quick, easy, and helpful topic for an infographic is to create a list of tools or products that are beneficial to your reader. This can be used as a blog post image or even a content upgrade. Either way, a scannable list in the form of an infographic is a great way to engage your readers while providing valuable content.

There Are Many Interesting and Engaging Infographic Topics You Can Use

The best infographic topics are the ones that grab your reader, pulling them in so you can deliver with your valuable content and engaging visuals.

You can use an infographic to help your readers to get to know your brand or to give them a list of tools or products they can use. Infographics are also great for giving step-by-step instructions or solving a problem for your reader. However you use them, infographics are a great tool to add to your content marketing toolkit.

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Adobe XD: Introduction and Free Preview Build For Apple macOS Users

Adobe’s free tool for designers that will give them a whole lot of new features. Adobe XD is a design and prototyping tool which is currently free to download. The first version was released in March 2016 and there is still much more to come.

What is Adobe XD?

Adobe Experience Design (XD) is a tool for designers that lets them create interactive prototypes of apps and websites. It is a drag-and-drop software which is literally a piece of cake to use.

Adobe XD Animation

Adobe XD 0.5 is the first public preview version and is available on Adobe’s official website as a free download. The very first version consists of following features:

• A design tool
• A prototyping tool
• Cross-platform integration
• Sharing feature that allows smooth sharing of prototypes and designs
• Easy-to-use
• Drag-and-drop builder
• Fast performance with no lags

The next update is scheduled to be released anytime at the end of this year which will add more power to the existing features. Some of the features that are expected to be released with the first update include:

• A better color picker tool
• Scrollable content
• A powerful design tool with rich text, gradients, effects and more
• Support for Windows 10
• Powerful prototype tool with mobile testing feature, integration at micro level, and an improved prototype sharing feature
• Addition of layers
• Inclusion of API layer

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These updates are not expected to be released all at once rather these will be released in chunks. By the end of this year, all these features will become the part of Adobe XD.

A Closer Look at the Adobe XD

Adobe XD has two tabs; design and prototype. These tabs can be selected as per need.

The design tab is where you design the app or the website. It lets you design the layout in an easy-to-use interface. The designers just have to drag and drop the objects, images, shapes etc. on the frame. Objects can be edited easily, for example, you can use repeat grid to create a duplicate wireframe in no time. Those who have used Adobe Illustrator need no more than an hour to get used to the interface.

The prototype is the tab which allows you to create interactive workflow by linking objects and screens. It lets you develop a linked workflow of your app or website that you are creating. Again, establishing these links is super-easy. Just drag the arrow to the screen of your choice to create a link.

Creating a design for your app or for your first website with Adobe XD 0.5 is not a big deal. It is just a matter of a few hours. If you are into this field, Adobe XD is one of the tools that you cannot miss. Though it has only the basic features for now but imagine its strength with the release of the updates. It is sure to become better over time.

When Adobe XD was released, it was downloaded by more than 75K users in just two days. Since then, downloads have multiplied exponentially. Adobe can now take the risk of investing money in its new tool as they have seen the huge demand.

Things will get better in the coming days. Keep following Adobe XD.

Apple macOS users can download the free preview build and try Adobe XD here -> http://www.adobe.com/products/experience-design.html

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