Around 96% of small businesses say they use social media for their marketing efforts, which shows how influential it is.

Building a social media marketing strategy is key to raising brand awareness, directly communicating with your audience, and driving sales. Although it feels overwhelming, once you learn the basics then you’ll see your desired results. Perhaps you’re currently struggling with your advertising strategy and you’re looking for inspiration.

Sounds like you? Don’t worry, you’ve come to the right place. Here’s how to create a killer strategy.

Define Your Target Audience

In the first step of your advertising plan, make sure you know who your target audience is. Figure out their age, gender, location, and their wants so you can appeal to them. Once you have a clear idea of who your buying persona is, then you can choose the relevant social media platform and start creating posts that will appeal to your followers.

Set Clear Goals

A crucial part of social media marketing is setting clear goals. To make your objective more specific, make sure each one is specific, measurable, attainable, and time-bound. For instance, your goal could be to increase web traffic by 10% by the end of the quarter.

Specificity is key as it lets you adapt your business advertising so your efforts aren’t wasted.

Research Your Competitors

Before implementing your Facebook advertising strategy, take the time to research your competitors. Check out how they handle social media, the type of content they post, and how each one engages with their audience. Note, if you notice a competitor is more active on one platform, then go to another one where their customers are underserved and use that to your advantage.

Create Engaging Content

Regardless of whether you’re using YouTube or Instagram advertising, you must create engaging content and post regularly. For instance, post about issues affecting your buying persona or share the latest advancement in your industry.

If you’re stumped for ideas, then check out niche-related forums on Reddit or Quora, see what people are asking, and base your content around that.

Engage With Your Audience

Another way you can boost your Twitter advertising is by engaging with your followers. Make sure you reply to every comment and if a prospect leaves queries or a complaint, then deal with it in a timely fashion.

You should harness the power of Instagram Stories by inviting questions or creating entertaining polls that will increase your engagement. Further, host regular giveaways where you reward customers to share your page and they get a freebie in return. It’s a win-win!

Create a Killer Social Media Advertising Strategy Today

Hopefully, after reading this article, you know how to create an effective social media advertising strategy.

Start by figuring out who your target audience is, set clear goals, and research your competitors. You should also produce engaging content and communicate with your audience when they leave comments. Good luck!

Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.