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Most marketing teams nowadays concentrate on boosting visitors to websites in hopes of generating sales leads. Long-term, sustainable development may be achieved by maximizing current traffic and leads. Conversion rate optimization (CRO) helps with this. This tutorial explains why your firm should improve its conversion rate, and how to get started.
Conversion Rate Optimization Strategies
Here are some CRO marketing ideas for your organization to try. Don’t forget that you can always use the dedicated enterprise conversion rate optimization platform.
1. Add CTAs to blog entries
It’s a great practice to include CTAs in blog posts, but they don’t always work. Why?
Banner blindness is when individuals ignore website banners. This lack of focus, along with the fact that site users “snack” on material, requires a new strategy.
Text-based CTAs may help. HubSpot tested text-based CTAs, a solo line of text connected to a landing page and designed as an H3 or H4, to see whether they converted more visitors into leads than traditional CTAs at the bottom of a web page.
2. Create blog lead flows
Another conversion rate optimization factor is lead flow. Lead flows are attractive, high-converting pop-ups.
Depending on your offer, choose a slide-in, drop-down, or pop-up box.
3. Test landing pages
Landing pages are an essential element of a marketer’s toolset and vital to Conversion rate optimization.
A landing page converts website visitors into leads or engages current leads with your business. Run A/B testing to determine a landing page’s optimum design and content.
A/B testing lets you test alternative versions of your website text, content offerings, graphics, form inquiries, and web pages to see what your target audience and leads prefer.
China Expat Health increased lead conversion by 79% using A/B testing. The title “Health Insurance in China” was changed to “Save up to 32% on Your Health Insurance in China” to communicate value to visitors. Customer testimonials backed this claim.
4. Make leads marketing-qualified quickly
Sometimes visitors wish to bypass the buyer’s journey and interact with a sales agent straight away (rather than be nurtured).
There are particular activities you should urge high-intent visitors to do so they may become MQLs. They can take action via smartly designed web pages, appealing and clear language, and clever CTAs.
5. Create team workflows
Marketing automation software helps build automated processes for your team.
Marketing automation may send emails with processes, for example. Leads may arrange rep appointments with a click. Reps are notified when leads do high-intent activities like viewing your price page.
If you operate an eCommerce, you may send abandoned shoppers a reminder email. Moosend says abandoned cart emails are effective. They open at 45%. 21% of open emails are clicked. 50% of clickers buy.
6. Message high-converting websites
Use live chat software to help website visitors in real-time. Add these message elements to high-performing web pages, such as price and product pages, to enhance conversions.
Message and chatbots may be action-based. If someone has spent more than a minute on the page, volunteer to assist and answer queries (again, a live chat tool, like HubSpot, makes this easy).
7. Optimize blog posts
Publishing blog content increases conversions. Even more so if you already have blog material on your site; at HubSpot, most blog views and leads come from older pieces.
Identify blog articles with high traffic but poor conversion rates to optimize them. Possible culprits include SEO, your content offer, or your CTA.
Examine your high-converting blog pieces. You may increase quality website traffic to such articles by optimizing the content for SERP or changing it as required to keep it fresh and relevant.
8. Retarget website visitors
No of your conversion statistic, most website visitors don’t perform the action you desire. You may re-engage website visitors using Facebook and other media.
Retargeting follows website visitors throughout the web and serves them advertising. This is especially effective when retargeting visitors to your best-converting sites.
Retargeting requires well-written language, attractive imagery, and a compelling offer.