A campaign comparing the anti-abortion rights movement to the civil rights movement is making its way through the state of Florida this month.

From March 12-22, pro-life activists will display large graphic abortion signs at colleges and high schools across the state. According to the group behind this campaign, the Survivors of the Abortion Holocaust, the campaign is aimed at exposing abortion as “contemporary age discrimination.”

The tour will stop at the University of Florida today and make its way to the University of Central Florida, Florida Atlantic University, Florida International University, Florida Gulf Coast University, University of South Florida, and College of Central Florida.

Anti-abortion advocates are calling the campaign a pro-life “Justice Ride,” invoking the history of the Freedom Rides that took place in the South during the civil rights movement.

According to the group’s press release:

You may be wondering, “What’s a Justice Ride?” In the 1960s, African-Americans boarded segregated buses to draw attention to racial discrimination.  They called these Freedom Rides.

Created Equal draws upon the Freedom Rides of the past and other parallels between the civil rights movement and the pro-life movement to inspire youth to get involved in a cause far greater than themselves.  We are inspiring a new generation of pro-life activists to take on the culture of death and win.

Reproductive justice advocates have long denounced any efforts to tie abortion to race. Efforts to frame abortion in America as “black genocide” have grown since President Obama’s election in 2008, and have resulted in elaborate campaigns targeting abortion in African-American communities.

You can watch the group’s promotion of the Florida campaign here:

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