The average American currently spends more than $100 per month on electricity.

Are you interested in learning how you can start conserving electricity?

Conserving electricity won’t just benefit your bank account. It’s also great for the environment.

Not sure where to begin when it comes to energy conservation?

Read on to learn more about the importance of the conservation of electricity and how you can start using less energy today.

Why Conservation of Electricity Matters

If you’re not sure about whether you really need to cut energy costs and start working on saving electricity, perhaps you need to learn more about why electricity conservation matters.

There are a lot of benefits to conserving electricity, including the following:

Reduce Drilling and Mining

One of the greatest reasons to use electricity is to reduce the amount of drilling and mining that takes place throughout the world.

Most electricity is produced with the help of fossil fuels like oil and goal. In order to access these fuels, drilling and mining are necessary.

These processes come with a wide range of environmental risks, including potential contamination from leaks or even explosions.

Reduce Fossil Fuel Emissions

In addition to minimizing the risk of environmental contamination, reducing electricity can also help to reduce fossil fuel emissions.

Power plants must burn fossil fuels in order to generate electricity. Burning these fuels releases all kinds of toxic substances into the air.

The release of these substances contributes to issues related to global warming, including the following:

  • Rising temperatures
  • More frequent droughts and heat waves
  • Increased smog and acid rain
  • Rising sea levels
  • Increased intensity of natural disasters like hurricanes and tornados

By making small changes, you can have a big impact on the environment and reduce the likelihood that these serious issues will occur.

Conserve Natural Resources

When you use less electricity, you also help to conserve natural resources. Fewer trees will be chopped down and more land throughout the country will be safe from mining and drilling.

Save Animals

By reducing the amount of mining and drilling that takes place throughout the country, you’ll also help to save animals whose habitats are destroyed by these practices.

You won’t just be saving animals on land, either. You’ll also be saving animals that live in the ocean who are affected by oil spills and other forms of pollution.

Increase Property Value

Finally, decreasing your electricity usage can also help to increase the value of your home.

These days, more home buyers are making energy efficiency a priority.

If you have made changes to your home to make it more energy efficient, you’ll have an easier time selling your home for a great price.

How to Start Conserving Electricity

Clearly, there are benefits that come with conserving electricity.

How do you minimize your electricity usage, though? Do you have to start burning candles and walking around in the dark?

Not necessarily.

There are a lot of (practical) steps you can take to use less electricity:

Adjust Your Thermostat

There’s nothing quite as refreshing as walking into a cold house on a hot day. Running your air conditioner at full blast all day long isn’t great for the environment or your electricity bill, though.

Try turning your thermostat up just a little bit when you’re leaving the house. That way, you won’t be paying to air conditioner an empty home.

You may also want to invest in a smart thermostat. That way, it’ll be easier for you to adjust the temperature. You could even change it from your smartphone when you’re away from the house.

Reduce Waste from Large Appliances

Large appliances like dishwashers, washing machines, and clothes dryers can have a huge impact on your electricity usage.

The following are some steps you can take to reduce large appliance waste:

  • Wash your clothes in cold water
  • Dry your clothes on a lower setting, or let them dry outside in the sunshine
  • Only run your appliances when they’re all the way full
  • Turn off the heated dry function on your dishwasher

Avoid running these appliances during the middle of the day, too. They’ll generate more heat and will be more likely to cause your air conditioner to kick on.

If you run them during the day, things will stay cooler and your electricity bill will stay low.

Unplug Your Devices

Unplug electronic devices when you’re not using them. Keep in mind that, even when devices are turned off, they’re still using electricity.

The best way to minimize your electricity use is to unplug them altogether or to use a power strip. This is especially important for things like televisions and computers.

Replace Your Lightbulbs

Consider replacing the lightbulbs in your home with LED lightbulbs.

LED bulbs use way less power than incandescent bulbs. They’re more durable, too, and they work just as well as other types of lightbulbs.

If you’re not ready to replace all your lightbulbs, at least replace the bulbs in the lights you use most often. Then, as other lightbulbs burn out, replace them one by one.

Prevent Energy Leakage

Finally, take steps to prevent energy leakage.

Make sure there aren’t any cracks or drafts in your windows or doors. Seal up all these gaps so that cool air isn’t leaking out of your house when you run your air conditioner.

Close the doors on the upper levels of your home, too. Remember, heat rises.

During the day, when your family is mostly downstairs, close these doors so you’re not paying to cool down rooms no one is spending time in.

Learn More About Conservation Today

As you can see, the conservation of electricity matters a lot. Not only will it help you to save money on your energy bills, but it also benefits the environment.

There are lots of different ways you can conserve electricity, too. It doesn’t have to be difficult or time-consuming, either.

Even if you’re brand new to the idea of energy conservation, you can implement some of these tips right away.

Do you want to learn more about conservation? If so, we’ve got lots of articles on our site for you. This article on conserving water is a great starting point.

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7 Subtle Ways to Give Your Business The Desired Popularity

A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.

Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.

And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:

1. Awareness should be automatic

When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.

2. The product or service is part of the consumer’s paradigm

The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.

3. Disrupt the normal conditions with a positive change

People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.

4. Create a reward for being interested

Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.

5. Reputation matters

Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.

6. Curiosity killed the cat

People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.

7. Keeping up with the Joneses

We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.

Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.

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4 Web Design Trends That Are Here To Stay

There are times when it seems like the internet is changing more rapidly than anyone can keep up with and as one trend fades another takes its place. Any business looking to stay ahead of the competition should keep up with the latest trends.

As the internet and online marketing become even more important for businesses, having a great site and utilizing the hottest trends can put you above the competition.

However, no matter how often they change, there is one common element to always keep in mind and that is the user. No matter what design trends you employ on your website, User Experience (UX) should always take front and center stage. With that in mind, the following design trends for 2016 are popular because they enhance the UX.

1. Responsive web design

For the past year and a half, there has been a huge amount of focus on responsive web design. In fact, this is so important to the UX that Google implemented new algorithms to ensure that web masters made the appropriate changes.

A responsive web site is one that conforms well to any screen of any size. Since more users are browsing the web and doing searches from mobile devices, the screens they will be looking at can be quite small.

If a website is not responsive there is no way for everything on a page to load which means that the user will not get the full benefit nor will they be able to navigate well. In fact, the experience is so degraded that Google will not even list sites that are not responsive in their mobile searches.

Related: The Most Hotly Contested Web Design Concepts of 2016

2. Social media integration

Few people on earth do not belong to a social site and because of this, businesses would do well to pay heed to social media integration as a must have web design trend. Not only can you lead visitors from your website to your Facebook page, for example, but you can invite your Facebook followers to visit your website.

The more followers you get on social media, the higher your chances will be to rank highly with Google and of course that means you should get much more organic traffic. Together with your marketing agency linked search terms can be added to your social pages to direct traffic to your website which will also add to your ranking with the search engines.

3. Minimalist design on landing pages

Once upon a time in website design, people tried to put everything on a landing page, sometimes overwhelming visitors. However, more and more sites now are focusing on a minimalist landing pages that focus more on a core product, rather than trying to sell everything to everyone.

It makes for an easier user experience, especially if they are coming directly from an ad for a product. You can have navigation to the rest of your site, but through using clean graphics and a minimalist design, you focus the attention of the potential customer.

4. Embedded videos

Another design element that Google just loves is embedded videos. This is most likely because of the fact that visitors to your site are more likely to stick around to watch videos than they would if you had none. Videos quickly go viral because people love video – it’s really just that simple.

When seeking increased amounts of traffic, you want to do well with the SERPs (Search Engine Results Pages) and one of the most effective ways of ranking highly is to keep your bounce rate as low as possible. If videos will keep visitors on your page longer, then this is truly a web design trend to employ.

No matter what else you choose to do with the design of your website, these trends are a ‘must have’ if you want to develop a site that is more than competitive.

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