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With so many types of digital marketing out there, how do you decide which strategy is right for your business? And how can you make the most out of each channel?
It’s normal to have questions about digital marketing options. And you can learn the basics in just a few minutes. Read below for a quick guide to the most common types of digital marketing and what they can be used for.
What Is Digital Marketing?
The term “digital marketing” refers to any marketing strategy that uses electronics. Email campaigns, Twitter, blogging, and TV commercials are all examples of digital marketing. The kind of digital marketing you use will depend on your company’s product or service and your target audience.
Increasing sales, boosting brand recognition, and connecting with new followers are all benefits of digital marketing. So, what are the most popular types of digital marketing? Let’s find out!
1. Content Marketing
Content marketing is used to share information with your target audience or customer. For example, if you sell organic cleaning supplies you might start a blog with helpful cleaning tips. Or you could post a video series showing how effective your new line of products are against tough stains.
Your content marketing helps customers by answering questions or solving a problem. Your content establishes you as the trusted expert.
2. Search Engine Optimization
Search engine optimization (SEO) is a digital marketing tool that helps your website rank higher on search engines. So, when people go online to buy a product or service, they see your site before competitor sites.
You can increase the power of your SEO by researching commonly used keywords and creating quality content on your site. SEO increases organic leads to your site and hopefully more sales.
3. Search Engine Marketing
Search engine marketing, also called pay-per-click marketing is a way to pay for leads. When a person searches for a product or service online, your site will pop up first with the term “ad” next to it. As the advertiser, you are paying for each time a person clicks your site – hence “pay-per-click.”
Search engine marketing is one of the effective types of digital marketing strategy regardless of the nature of your company. Want to learn more? Here are a few more search engine marketing tips.
4. Social Media Marketing
There are two ways you can use social media for digital marketing – ads and your social media profiles. The ads help you reach target customers when they are using their favorite social media platform. Your business profile allows you to connect with consumers, promote your business, and establish your brand.
Choosing the Best Types of Digital Marketing
Before you invest your time and money into all of the types of digital marketing, think about who you are trying to reach and the goal of the marketing. Make the most out of your digital marketing by choosing strategies that appeal to the right audience with the right message.
Most of all, be creative with your digital marketing and stand out among the competition. Find other helpful tips for your business in the technology or business sections of our blog!