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Over half of the world is now plugged into the Internet, meaning you’ve got serious competition when it comes to creating a landing page that converts. The good news is, with so many people using the Internet, you can reach a huge audience. The bad news is you can get lost in the shuffle, especially if you create a page people aren’t likely to stay on.
With so many people surfing the web, you’ll need to create a quality landing page to make sure it helps to convert the sales you want. We’ve created some top tips to help you do so, and see leads and sales coming in as soon as possible.
Create Catchy Headlines
David Ogilvy is known as the “father of advertising,” and he famously said five times as many people read the headline of an article than read the copy. This means a good headline can be the difference between keeping visitors on your page and making them click off.
What makes a good headline that will keep your reader interested? There are many ways to accomplish this.
When creating a headline, do not rely on “clickbait,” or a technique that entices the reader by withholding information. These include headlines we’ve all seen like, “You Won’t Believe What These Former Child Stars Look Like Today!” You should make your headlines clear and simple, without insulting your audience.
Great headlines show the website knows their audience, and that you can sympathize with their problems. A good headline for landing pages presents not only a problem but shows your company is the best to solve it.
Examples of headlines that keep readers on the page include, “Can’t Get Advertising to Work? We Can” or “Making Your Business Successful by Using Influencers.”
In short, it should grab your reader’s attention, be brief, and solve a common problem within your industry.
Clean Layout and Photos
If your website is messy or doesn’t include clear, high-quality photos, customers you’re trying to attract are going to be totally turned off. Instead, focus on a clean website that breaks up the landing page’s text content with photos and infographics.
A clean layout means one isn’t too overcrowded and is uniform. The design should be visually pleasing and broken up with high-quality pictures at least every 350 words or so. This shouldn’t be too difficult, as many websites allow you to “drag and drop” landing page elements so that it looks professional and easily readable.
The site should be easy to navigate, and it should be incredibly simple to figure out where to go to purchase your services or to contact you for questions not answered on the landing page.
High-quality photos are also important because, without them, your landing page looks bland and boring. You can use your own photos, or you can use free photos from sites like Pexels or Pixabay. Make sure you use pictures from sites that are royalty-free, as simply stealing pictures to put up on your website can be unlawful and can bring you more trouble than its worth.
Infographics are also a great way to keep your reader on your page. Use them to show how your service can help them with clear-cut diagrams.
Create a Landing Page That Converts with Testimonials
A great section for your landing page content is testimonials. Showing that your product has worked for others will make it look more appealing to potential customers.
Testimonials don’t need to be thousands of words long. Instead, you can ask some of your top previous customers to write a few positive things about what they got out of using your services. Take some quotes and paste them into the page, and use ones that really stand out.
If you’re a brand-new start-up, you might not have testimonials or reviews of your product, and that’s okay. To generate them, give your product or service away, or at a heavily discounted price, to people in your industry.
Not only can they give you feedback to improve your service, but they can give you quotes that you can put on your landing page to show future customers how your product works.
Ensure Customers Feel Connected to Your Brand
If there is no other information about your brand online or how to connect with it, customers might be inclined to not trust it. You need to be sure they can interact with it, beyond simply having your email or phone number available.
Instead, get social and create social media profiles for your brand. This will include Facebook, Twitter, Instagram and YouTube, and make sure your landing page has clear links to them.
Your social media links should be displayed prominently on your landing page. This is so potential customers can find out more information, but also choose to follow your brand more closely.
You can also use social media to help build buzz around a product or service you’re launching. Facebook, Twitter, and Instagram allow you to target your specific audience, getting your product in their face before you even create your landing page.
Uploading videos to YouTube about your product or service, or answering live questions, is a great way to make your products more personal. These videos can also be embedded into a landing page so customers don’t even need to leave to see a demonstration or connect with you.
Putting It Together
One key element to a landing page that converts is a clear call to action. Make sure your readers know where to go if they want to opt-in or buy your service and be sure that it is unmissable.
Once you’ve created your landing page, have a few friends look at it and ask them to let you know if your page would tempt them to buy your product or services. They can help you cut through what you don’t need.
You can check out more articles on creating websites that work, as well as other topics, at our website, Florida Independent.