Over half of the world is now plugged into the Internet, meaning you’ve got serious competition when it comes to creating a landing page that converts. The good news is, with so many people using the Internet, you can reach a huge audience. The bad news is you can get lost in the shuffle, especially if you create a page people aren’t likely to stay on.

With so many people surfing the web, you’ll need to create a quality landing page to make sure it helps to convert the sales you want. We’ve created some top tips to help you do so, and see leads and sales coming in as soon as possible.

Create Catchy Headlines

David Ogilvy is known as the “father of advertising,” and he famously said five times as many people read the headline of an article than read the copy. This means a good headline can be the difference between keeping visitors on your page and making them click off.

What makes a good headline that will keep your reader interested? There are many ways to accomplish this.

When creating a headline, do not rely on “clickbait,” or a technique that entices the reader by withholding information. These include headlines we’ve all seen like, “You Won’t Believe What These Former Child Stars Look Like Today!” You should make your headlines clear and simple, without insulting your audience.

Great headlines show the website knows their audience, and that you can sympathize with their problems. A good headline for landing pages presents not only a problem but shows your company is the best to solve it.

Examples of headlines that keep readers on the page include, “Can’t Get Advertising to Work? We Can” or “Making Your Business Successful by Using Influencers.”

In short, it should grab your reader’s attention, be brief, and solve a common problem within your industry.

Clean Layout and Photos

If your website is messy or doesn’t include clear, high-quality photos, customers you’re trying to attract are going to be totally turned off. Instead, focus on a clean website that breaks up the landing page’s text content with photos and infographics.

A clean layout means one isn’t too overcrowded and is uniform. The design should be visually pleasing and broken up with high-quality pictures at least every 350 words or so. This shouldn’t be too difficult, as many websites allow you to “drag and drop” landing page elements so that it looks professional and easily readable.

The site should be easy to navigate, and it should be incredibly simple to figure out where to go to purchase your services or to contact you for questions not answered on the landing page.

High-quality photos are also important because, without them, your landing page looks bland and boring. You can use your own photos, or you can use free photos from sites like Pexels or Pixabay. Make sure you use pictures from sites that are royalty-free, as simply stealing pictures to put up on your website can be unlawful and can bring you more trouble than its worth.

Infographics are also a great way to keep your reader on your page. Use them to show how your service can help them with clear-cut diagrams.

Create a Landing Page That Converts with Testimonials

A great section for your landing page content is testimonials. Showing that your product has worked for others will make it look more appealing to potential customers.

Testimonials don’t need to be thousands of words long. Instead, you can ask some of your top previous customers to write a few positive things about what they got out of using your services. Take some quotes and paste them into the page, and use ones that really stand out.

If you’re a brand-new start-up, you might not have testimonials or reviews of your product, and that’s okay. To generate them, give your product or service away, or at a heavily discounted price, to people in your industry.

Not only can they give you feedback to improve your service, but they can give you quotes that you can put on your landing page to show future customers how your product works.

Ensure Customers Feel Connected to Your Brand

If there is no other information about your brand online or how to connect with it, customers might be inclined to not trust it. You need to be sure they can interact with it, beyond simply having your email or phone number available.

Instead, get social and create social media profiles for your brand. This will include Facebook, Twitter, Instagram and YouTube, and make sure your landing page has clear links to them.

Your social media links should be displayed prominently on your landing page. This is so potential customers can find out more information, but also choose to follow your brand more closely.

You can also use social media to help build buzz around a product or service you’re launching. Facebook, Twitter, and Instagram allow you to target your specific audience, getting your product in their face before you even create your landing page.

Uploading videos to YouTube about your product or service, or answering live questions, is a great way to make your products more personal. These videos can also be embedded into a landing page so customers don’t even need to leave to see a demonstration or connect with you.

Putting It Together

One key element to a landing page that converts is a clear call to action. Make sure your readers know where to go if they want to opt-in or buy your service and be sure that it is unmissable.

Once you’ve created your landing page, have a few friends look at it and ask them to let you know if your page would tempt them to buy your product or services. They can help you cut through what you don’t need.

You can check out more articles on creating websites that work, as well as other topics, at our website, Florida Independent.

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6 Reasons Why Your Website Sucks (and What You Can Do About It)

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all the complexity of their product lines? I guess you probably were. These websites are built to the highest of professional standards. And as a result, the user experience is seamless.

But all too often, startups fail to emulate the seamlessness generated by the big companies. What seems like it should be straightforward and easy turns out to be a lot more complicated than they imagined. Here are some of the reasons why your website sucks and what you can do about it.

1. Boring headlines

In a world that’s full of low brow content and click-bait, it can be hard for your business to compete. People will click on titles that they find the most titillating, rather than the most informative. Titles which aren’t attractive aren’t going to attract much attention on the internet. They might interest specialists, but not the general public.

Making the titles on your website sexier is an easy first step to making your site more attractive. The next step is to include interesting images and perhaps infographics to reel in even more people. Often it’s just about keeping up with what others in your industry are doing, just to enable you to compete.

2. No blog

If you’ve spent any time browsing the sites of smaller companies, you’ll have noticed a trend over the last few years. They all have blogs. No longer is blogging reserved for foodies and disgruntled youth. It’s a tool that practically everybody is using to drive traffic to their websites. But why?

It all comes down to content. First off, search engines love new content. In fact, they take it into consideration every time they calculate your site’s ranking.

But also, the people looking for your product will probably want to read more about it. That’s why you’ll often find blogs on the sites of companies that sell complex products.

Legal firms, for example, make a point of running blogs that explain how their processes work in layman’s terms. It’s all designed to be helpful, accessible content for potential customers.

3. No website marketing plan

Your website is like the display window at the front of a department store. It’s the public facing part of your business. And it’s got to look good. But all too often, startup websites aren’t fronts for their brands. They’re generic templates that look as if they’ve been thrown together in five minutes.

Building brand identity through your website is an essential part of building a successful business. Because it’s your website that the public and other businesses see, this is what defines you. That’s why it’s so important that it’s good.

Take a couple of hours thinking about exactly what information you want to communicate through your website. What should it be saying about your business? And are there any graphics or logos that you should include to make it consistent?

4. Being too modest

The internet is full of people unashamedly screaming out for attention. Sometimes what they have to offer is good. But most of the time, the content itself is far from ideal.

The problem for the startup, however, is being heard above the noise. This is challenging enough in itself. But often startups will be further hamstrung because they are too modest to seek publicity.

The key to generating interest in your website is to tell your story. It doesn’t have to be War and Peace, of course. It just has to be the story about why your company is unique.

Customers are most interested in your story than you realise. Stories are what draws them into your firm’s brand. It’s what gives customers an affinity with you do. And it’s what gives them something to believe in.

If your startup is an ethical company, you can build this ethical aspect into your brand by telling a story. Perhaps you wanted to set up a chain of healthy, fast-food restaurants because you objected to what the big corporates were doing. This is the type of story that people can really get on board with. And it’s the sort of thing that will align them with your brand.

5. Failing to list on established sites

Even if you do everything right, your website may still get lost in among the billions of pages on the internet. That’s why it’s worth using more established sites to get a leg up.

The first thing that you can do is make comments on other sites. The goal here isn’t necessarily to build links. It’s to create engaging, helpful and meaningful content that will build reputation. As your name floats around the internet, this will divert more traffic to your website and help improve its visibility.

The second thing that you can do is write articles and try to get them published on other websites. This will mean that more people will come into contact with your message. And more potential customers are likely to want to know more about you by going to your website. Guest blogging is an excellent way to get your site known to another site’s audience.

The third thing that you can do is connecting your site through popular social media channels. Facebook, LinkedIn, and Twitter are all being used right now by businesses to promote their websites and their content.

6. Failing to use pay-per-click advertising

In the early days, very few people will visit your site, if any. The majority of your business will be done through word of mouth and recommendations. But there are limits to that kind of growth in a digital economy. And that’s why pay-per-click advertising is so important.

Essentially, PPC funnels interested customers to your website, dramatically increasing traffic. PPC is moderately expensive for a startup. But it’s something that can be tapered down once you build your reputation and traffic increases naturally. Often PPC advertising pays for itself. Most small businesses will use something like Google Adwords.

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