All start-ups and small businesses have heard that the cloud is everywhere and can transform your business. But what is it and what can it do? Cloud-IT specialists Principal have the answers.
Confusingly, the cloud is used by providers, software sellers and businesses who want your money as a catch-all term for a variety of things. It can become quite complicated, but it doesn’t need to be.
The cloud is basically an on-demand storage or software resource that you can access immediately through the internet.
Tech giant IBM offers a handy definition of the various different types of cloud applications which is a good place to start. It’s likely that after reading that you’ll have more questions than you started with. To help, here are 5 simple steps to getting started in the cloud.
1. Pick your cloud
The first thing to clarify is, like the sky above, there isn’t one cloud – there are infinite numbers of potential clouds. As a business, you need to configure one that works for you.
As a small business you will want to focus on how the cloud can benefit you. For most, that’s likely to be moving certain data and applications to the cloud.
The first step is to analyse your data centre usage. This audit can identify your current software and storage requirements, enabling you to identify areas that could be better served in the cloud.
It’s important to recognise that to work any proposed move needs to improve efficiency and be cost-effective.
The bottom line is, if it won’t save you time or money, then think again.
2. Solid security
The cloud is as secure – if not more secure – than your own proprietary network, but you still need to be cautious.
Once you’ve identified the information and software you’d like to be hosted by the cloud then take the time to assess what this means for security.
The Data Protection Act and European Data Protection Regulation all have implications for how you manage and store data, and how you select your partners too – more on that below.
3. Simple strategy
Once you’ve done the groundwork, you can begin straight away. Microsoft, Adobe, SAP are just a couple of the huge names who have moved to providing software via the cloud. Dropbox is a leading name in cloud storage, but isn’t the only one. All you need to do to get started in the cloud is get your credit card out and sign up.
If you do though, you could be making a mistake. According to tech bible ZDNet, what most cloud projects miss is a strategy – and we agree.
A solid cloud computing solution needs structure. This will help create a system that works for the organisation and your customer. It is also built with the future in mind, growing and developing as your business does.
4. Cloud culture
Your implementation strategy is important. Equally important is how your organisation embraces the cloud. It’s all about culture.
The cloud offers freedom to access information, work collaboratively, remotely and at all times of the day. But it comes with some new risks. These are particularly important to recognise as employees increasingly use their own devices for work.
Businesses need to develop working practices and approaches that are fit for the new world of the cloud. You’ll need to introduce new staff guidelines for document sharing and storage to help you and your employees work in a new way.
5. Provider or partner
If you’re tech minded it’s relatively easy to set-up a personal cloud, but you need to explore whether it’s the right approach for you.
Focusing solely on individual providers can leave you with a fragmented cloud system, with complex and inefficient interdependencies between different pieces of software from different providers.
In the end, you could end up paying for a system that far more complicated than the one it replaced.
One way of avoiding this is working with a partner who can help you configure a cloud solution that works for you. They can also take care of some of the security and access issues, helping you devise a strategy for success.
A successful transition to the cloud needs some thought and some planning, but genuinely does have the power to transform the way you work – increasing productivity, efficiency and profit.
A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.
Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.
And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:
1. Awareness should be automatic
When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.
2. The product or service is part of the consumer’s paradigm
The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.
3. Disrupt the normal conditions with a positive change
People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.
4. Create a reward for being interested
Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.
5. Reputation matters
Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.
6. Curiosity killed the cat
People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.
7. Keeping up with the Joneses
We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.
Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.
Are you planning to switch from android phone to iPhone or from iPhone to an android phone? Or you have already changed the smartphone and now planning to move contacts?
You get the best feeling when you finally purchase the phone you have been dreaming of whether it be an iPhone or S6. You cannot resist transferring everything to the new phone and this seems to be an issue, especially if you are not techy.
So how to transfer contacts from iPhone to android or from android to iPhone? Don’t panic, it can be easily done. The detailed guide below will help you make the transition as smooth as possible.
Before you can proceed with the transfer, you need to have a few things with you. These include:
1. Both the phones, the old and the new, with their USB cables.
2. A computer or a laptop.
3. A phone transfer software.
Connect both the phones to the laptop or computer with their USB cables. Make sure that you are using a reliable phone transfer software. It should have the phone to phone transfer feature which lets you move contacts, videos, messages, apps, etc. between phones easily.
Once you have the phones connected and the software is ready, follow the steps below.
As soon as you will run your phone transfer software, it will detect both the phones. You have to select the phone to phone transfer. You will see both the phones in the interface with their details such as contacts, messages, music, videos, and others.
The phone on the left side will be used as the source. So if you wish to transfer contacts from iPhone to S6 (assume), you have to ensure that the iPhone is on the left side. You can easily switch the positions of the phones.
Use Flip to change the positions of the phones.
Once the phones have been adjusted, you can proceed with the transfer. Select contacts from the content. You can transfer pretty much anything between the phones. You have to choose what type of content you wish to transfer (contacts in this case). Once you have selected the contacts, click the Start Copy.
The transfer will begin. The contacts will be copied, not moved from the old to the new phone. This means you will still have the contacts in your old phone.
You can move other content between the phones similarly.
If you are using a powerful phone transfer software, it will make your life easy and will allow you to transfer contacts from android to iPhone and vice versa painlessly. Access to the right software at the right time is what you need.
Not just that it will transfer contacts but you can transfer everything ranging from messages to videos to music to files to folders and much more. You just name it.
You can now change phones without the fear of losing contacts and your data. Change phones as many times as you wish. You will not lose anything.