Google processes over 3.5 billion searches per day. What's more, the first SERPs page gets 95 percent of the search traffic, and the top search result gets 33 percent of all the clickthroughs. Translation? Google can make or break your organic … [Read more...]
Business Advice 101: Importance of Digital Marketing
What if you only advertised your business via telegraphs? You might think no one would be crazy enough to rely on old technology. However, that's what businesses are doing when they ignore the importance of digital marketing. Digital marketing … [Read more...]
Core Advertising Principles: Learn These and Win
The fundamentals of advertising can help you create eye catching advertisements that encourage people to buy from your business. Ignoring the fundamentals can chase them away. The most important thing to learn is the difference between marketing and … [Read more...]
Can you include charity events in your corporate timeline?
Sometimes, making one-time donations and matching your employees’ donations is not enough. It is necessary to find a cause and do something to benefit it as a team. So where do you begin? Incorporating a charity model into your business model can … [Read more...]
Turn up Those Tunes! 4 of the Best Turntables out on the Market Now
You never know which media format is going to stick. Floppy disks? Nope. CDs? Not really. But vinyl? Well, vinyl sales have grown by 260 percent since 2009. Odds are, if you're a music enthusiast, you help make up that statistic. And as a vinyl … [Read more...]
5 Expert Tips on How to Find a Niche Market for Your Therapy Practice
Almost half of all households in America have members that seek out mental health therapy. If you're looking to expand your customer reach quickly to some of that new clientele, it's important to find a niche that you can specialize in. Finding your … [Read more...]
Tweet This, Tweet That: The Best Social Media Advertising Strategy
Are you looking to craft a social media strategy for your business? That's a smart decision, even though you're a couple of years late to the party! Over 77 percent of small businesses are already using social media to increase brand awareness, … [Read more...]
Ready for a PPC Adventure? 3 Ways to Get the Best Pay Per Click Advertising Results for Your Travel Business
Pay per click advertising can be scary. You want to maximize the traffic and conversions with the least amount of payment. How can someone in the travel business who is unfamiliar with the process expect to create an effective PPC strategy? The … [Read more...]
Digital Marketing 101: What Does Digital Marketing Mean Anyway?
In the business world, you'll hear the term 'digital marketing' an awful lot. But if you aren't familiar with the phrase or working in the industry, you might not know exactly what it entails. You may need a digital marketing 101 crash course. The … [Read more...]
Dominating voice search is the key to a successful marketing campaign
Marketers and advertisement campaign owners are embracing voice search with open arms all around the world. Digital assistants including Cortana, Siri are dominating the market due to an improved capability of speech recognition. Along with … [Read more...]