Every vehicle you buy should be purchased with the intention of eventually reselling it. In other words, you should always buy cars with the best resale value. That might seem counterintuitive—after all, cars are long-term investments—but it makes sense given what we all know about the auto industry.

Specifically, and unlike most investments, cars do not appreciate. They depreciate.

The moment you drive a car off the dealer’s lot, it starts to lose its value. There are a few exceptions to this rule (usually classic muscle cars), but, in general, this is true for all automobiles.

If you’re worried about making a poor investment choice, you could always ask a vehicle expert or conduct your own research. To help you get started, though, we’ve compiled a list of the top 5 cars with the best resale value in 2020. We’ve combed through all body types, price ranges, makes, and models to give you the best information.

Top 5 Cars with the Best Resale Value

Ford Ranger: Pickup Truck with Class

When you think about automotive resale values, you always want to consider long-term worth. On average, most people keep their vehicles for about 6 years. This means that cars with a good resale value for 5 years won’t cut it.

That’s how the 2020 Ford Ranger earned its place on this list. After dropping off the grid for close to a decade, this beloved pickup truck is back in action and better than ever. With 21 and 26 miles per gallon (mpg) for city and highway, respectively, it’s more environmentally friendly than your older pickups but has just as much stability.

Toyota 4Runner: History of SU-Victory

The Toyota 4Runner has a long-standing history of great resale value. Since it first hit the market in 1984, its resale values have been pretty much guaranteed. At 16 mpg in the city and 19 on the highway, this SUV won’t get you any points with fuel efficiency. Where it really succeeds is power and versatility. Because it’s basically just a truck with a fiberglass fitting, the 2020 Toyota 4Runner can be an offroader’s dream as much as a family vehicle.

Honda Odyssey: Soccer Moms and Baseball Dads

Speaking of family vehicles, if you want a minivan that’s certain to net you some cash when the kids leave for college, the 2020 Honda Odyssey is for you. Voted the best minivan of the year by both Kelley Blue Book and Business Insider, this car is destined to get your family where it needs to go and save you money in the process. With up to 8 seats and roof crossbars for all of your vacation needs, what’s not to love?

Porsche Panamera: Luxury Lovers

Of all the brands on the market, Subaru and Porsche have the largest percentage of vehicles that retain their value. That’s why we recommend the 2020 Porsche Panamera if you’re in the market for a luxury vehicle.

It’s the top of the top end for both price and performance. At a little over $90K on average, though, we don’t recommend this purchase for the faint of heart (or wallet).

Subaru Legacy: Simple Success

If you don’t need the seating capacity of a minivan or SUV, you aren’t planning on hauling anything, and you don’t have the extra cash for a luxury vehicle, your best bet is the 2020 Subaru Legacy. It’s fast, it’s sleek, it’s eco-friendly, and it’s reliable. Even better, though, it’s a mid-size car with the body benefits of a compact car and the storage capacity of a larger auto.

Ready to Upgrade?

If you own one of these vehicles, it might be time for an upgrade. With the financial market being what it is right now, there really isn’t a better time to buy. If you’re looking to sell your vehicle online, we know just the place.

Keep checking our site for more articles to help you manage your personal finances.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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