Commercial real estate (CRE) refers to properties used for business purposes, such as office buildings, retail spaces, warehouses, and multifamily dwellings. These properties are typically more extensive and expensive than residential properties and are often owned by investors or businesses rather than individuals.

CRE can be a lucrative investment, as it can generate income through rent or lease payments and may appreciate over time. However, it is also a relatively risky investment, as it is subject to fluctuations in the local real estate market and can be affected by various economic and social factors.

There are many factors to consider when investing in CRE. This includes the location and condition of the property, the demand for the type of property in the area, and the financial health of the tenant or lessee. Therefore, do thorough research and due diligence before investing in CRE.

Many professionals are involved in the CRE industry, including real estate agents and brokers, property managers, and financing experts. Working with these professionals can help navigate buying and managing a CRE property.

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Tools for Buying and Selling CRE Properties

Several tools can be used for buying and selling commercial real estate (CRE). These include:

  1. Online marketplaces: A marketplace like allows you to search for CRE properties and connect with brokers and sellers.
  2. Brokerage firms: These firms connect buyers and sellers of CRE properties. They can provide valuable insight into the local market and assist with negotiations.
  3. Auctions: CRE properties can also be purchased through auctions, either online or in person.
  4. Direct mail marketing: Some CRE investors use direct mail marketing to target specific types of properties or owners in a particular area.
  5. Networking: Building relationships with other CRE professionals, such as agents, brokers, and investors, can help you learn about potential buying and selling opportunities.

Research and consider various tools and methods when buying or selling CRE, as different approaches may be more suitable for different situations.

CRE Online Marketplaces

Several online marketplaces specialize in commercial real estate (CRE). Some of the more well-known ones include:

  1. The only free marketplace for CRE. allows you to buy freely, sell, lease, or rent commercial properties across the United States.
  2. LoopNet: One of the largest online marketplaces for CRE, LoopNet allows you to search for properties by location, type, and price range. It also offers tools for marketing your properties to a large audience of potential buyers.
  3. CoStar: CoStar is a comprehensive database of CRE properties with a strong focus on properties in the United States. It offers a range of tools for searching and analyzing properties and marketing and advertising services.
  4. CREXi: This online marketplace is focused on simplifying the process of buying and selling CRE. It offers tools for searching and analyzing properties and a platform for negotiating and closing deals.
  5. Commercial Exchange: Commercial Exchange is an online marketplace for buying and selling CRE properties, focusing on properties in the United States. It offers tools for searching and analyzing properties and resources for marketing and advertising.

Online marketplaces can be a helpful way to search for and compare a wide range of CRE properties in a specific location. Carefully research any properties you are interested in and work with a reputable broker or agent to ensure a smooth transaction.

Brokerage Firms

Brokerage firms connect commercial real estate buyers and sellers (CRE). These firms can provide valuable insights into the local CRE market and assist with negotiations to help facilitate a successful transaction.

Some brokerage firms focus on a specific type of CRE, such as office space or retail properties. In contrast, others offer a more comprehensive range of services and handle various property types. Many firms also provide additional services, such as property management and financing assistance.

To find a brokerage firm that is a good fit for your needs, you may want to consider the following factors:

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  1. Specialization: Look for a firm with experience and expertise in the type of CRE you are interested in buying or selling.
  2. Reputation: Check reviews and ask for references to understand the firm’s track record.
  3. Services offered: Consider what additional services the firm provides, such as property management or financing assistance, to determine if they align with your needs.
  4. Fees: Be aware of any fees the firm charges for its services and consider whether they are reasonable.

Do your research and choose a reputable brokerage firm that can provide the support and guidance you need when buying or selling CRE.


Auctions can be a way to buy or sell commercial real estate (CRE) properties. Auctions can be held in person or online and typically involve the property being put up for sale to the highest bidder.

There are several types of auctions that may be used for CRE properties:

  1. Absolute auctions: In an absolute auction, the property is sold to the highest bidder, regardless of the final price.
  2. Reserve auctions: In a reserve auction, the seller sets a minimum price (the “reserve”) that must be met for the property to be sold. If the reserve is not met, the property is not sold.
  3. Sealed bid auctions: In a sealed bid auction, potential buyers submit their bids in a sealed envelope. The highest bidder is then awarded the property.
  4. Online auctions: Online auctions allow potential buyers to bid on a property from anywhere using the internet.

Auctions can be a fast and efficient way to buy or sell CRE properties. Still, it’s important to carefully research the property and understand the auction terms before participating. It’s also a good idea to work with a real estate agent or lawyer to ensure a smooth transaction.

Direct Mail Marketing

Direct mail marketing is advertising in which businesses send physical mail to a targeted list of recipients, such as postcards or brochures. This can effectively reach potential buyers or sellers of commercial real estate (CRE) properties.

To use direct mail marketing for CRE, you must compile a list of potential recipients. This may include owners of properties that fit your investment criteria or investors who have expressed interest in similar properties in the past. You can then create a marketing piece, such as a postcard or brochure, that highlights the features of the property and includes a call to action, such as requesting more information or setting up a showing.

There are several benefits to using direct mail marketing for CRE:

  1. Targeted reach: Direct mail allows you to target specific types of properties or investors in a particular area.
  2. Measurable results: You can track the response rate to your direct mail campaign to determine its effectiveness.
  3. Personal touch: Physical mail can be more personal and attention-grabbing than digital marketing.

Craft your direct mail marketing piece to ensure it effectively communicates the property’s value and motivates recipients to take action. Consider using a professional printing and mailing service to provide the highest quality and delivery rates.


Networking is building relationships and connections with other professionals in your industry. For example, in commercial real estate (CRE), networking can be a valuable tool for finding buying and selling opportunities.

Here are a few tips for effective networking in the CRE industry:

Selling CRE Properties

  1. First, attend industry events: Trade shows, conferences, and other industry events can be great places to meet and connect with other CRE professionals.
  2. Join industry organizations: Joining a professional association or organization related to CRE can provide opportunities to meet and network with other professionals in the field.
  3. Use social media: LinkedIn and other social media platforms can help connect with CRE professionals and stay up-to-date on industry trends and events.
  4. Build relationships with agents and brokers: Building relationships with agents and brokers can help you learn about potential buying and selling opportunities and provide valuable insights into the local CRE market.

Networking takes time and effort but can be valuable for finding and capitalizing on buying and selling opportunities in the CRE industry. Therefore, be proactive and continuously seek opportunities to connect with other professionals.

Buying and Selling CRE

There are several factors to consider when buying or selling commercial real estate (CRE). Here are a few tips to keep in mind:

  1. Research the market: Understand the local CRE market before buying or selling a property. Look at factors such as the demand for different types of properties, the supply of available properties, and the general economic conditions in the area.
  2. Determine your budget: When buying a property, clearly understand your budget and financing options. Likewise, when selling a property, consider the costs of preparing the property for sale and any potential closing costs.
  3. Choose the right agent or broker: Working with a knowledgeable and experienced commercial real estate agent or broker can help navigate buying or selling CRE. Look for an agent or broker familiar with the local market with a proven track record of successful transactions.
  4. Understand the legal considerations: There are several legal considerations to be aware of when buying or selling CRE. First, it’s a good idea to work with a lawyer to ensure that all necessary documents are properly executed and that the transaction complies with relevant laws and regulations.
  5. Negotiate the terms: When buying a property, be prepared to negotiate the price, closing date, and any other terms of the sale. Consider factors such as the asking price, financing options, and any contingencies when selling a property.

Buying and selling CRE can be complex, but careful planning and the proper support can be a rewarding and lucrative endeavor.

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