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Did you know that only 50% of small businesses survive five years? This is a startling statistic, but it’s also one that is easy to overcome with a few simple changes.
One of those changes is having a business sign.
A business sign is an essential part of your marketing strategy. It’s what people see when they drive by, and it helps them remember who you are and what you do.
If you are wondering how your storefront sign can help build your brand, this short and simple guide is for you.
Keeps You Top of Mind
When you have a sign in front of your business, it keeps you in people’s minds. This is important when they’re thinking about where to spend their money.
Even if they don’t end up buying from you, your sign will remind them that there’s a place nearby that sells what they need. This is valuable for building trust and familiarity with your brand.
Tells Visitors Where to Go Next
If you’re open for business, but not everyone knows exactly where to find you, then a well-placed sign can help. It can direct potential customers right where they need to go next.
This is especially important if you have a small business with only one location. It’s also important for ADA compliance.
When people can’t find what they’re looking for, they’ll often move on to the next place that catches their eye instead.
If you are concerned with being compliant, you can view the ada signs found here.
Helps You Stand Out From the Competition
If you want potential customers to remember who you are, then having quality signage will help them do so.
With all the competition out there these days, you must make yourself stand out from the crowd. By having a sign that effectively promotes your business, you can do just that.
The right signage will help people remember where they’ve seen your name before.
Enhances Your Brand Image
The right signage can enhance your business brand image. If you have a good-quality sign that effectively promotes your business, then you’ll stand out from your competitors and get more customers.
The right signage can also make you look more professional than your competitors. This will help people trust you with any kind of project they might need to be done.
Creates a Sense of Security
If people feel safe when they are around your business, then they’ll be more likely to come back again and again.
This is especially important for businesses that have customers who are not from the area. If your business looks like it’s well-maintained and safe, then people will feel more comfortable using your services or visiting your store.
Build Your Brand With a Business Sign
When you have a business sign, it’s like you’re putting a stamp on your business.
It tells people that this is something they can trust and rely on. They’ll feel like they’ve found a company that cares about its customers and knows how to deliver quality work.
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