What if you only advertised your business via telegraphs?

You might think no one would be crazy enough to rely on old technology. However, that’s what businesses are doing when they ignore the importance of digital marketing.

Digital marketing is here to stay, and it can completely transform your business. Unfortunately, many businesses do not know exactly why this is so important.

Keep reading to discover our guide to what digital marketing is and why you need to embrace it!

What Is Digital Marketing?

We’ve prepared a solid guide to the benefits of digital marketing. First, though, we need to define what “digital marketing” actually means.

Digital marketing covers almost any form of using technology to market to customers. This ranges from subtle things like website SEO to more obvious things like social media marketing.

The ultimate goal of digital marketing is to reach customers where they are most likely to be. And in an increasingly digital world, that means using the technological tools we are given.

Now, onto the many benefits of digital marketing!

It’s Affordable

First, some good news: digital marketing is very affordable. Especially when you compare it to other methods of marketing.

There are different price points for different kinds of digital marketing. However, you generally see a better ROI with digital than with any kind of traditional marketing.

As an example, you can analyze your own SEO practices for free using various Google tools. And you can enhance your SEO on your own without spending any extra money.

Better SEO leads to more website visitors and more conversions. Pretty soon, you’ll have soaring profits…and all because of one simple tweak!

It Provides Direction

If we’re being honest, most modern businesses lack direction.

Sure, there are many buzzwords about “bold strategies” and becoming “a thought leader.” But this doesn’t translate to practical ideas for what steps your business should take next.

However, digital marketing is a great way of providing direction to the company. This is because the more you digitally market, the more you’ll learn.

For instance, a good CRM on your sites can help you learn which of your websites get customer attention and which ones get skipped. This offers a plan of attack for what you’d like to fix as well as what your future design steps should be.


We hate to say it, but this digital world of ours is here to stay.

If your business keeps doing what it has been doing for decades, then you will be stuck in the past. And pretty soon, your competition will outpace you (more on that in a little bit).

The good news is that it’s never too late or too early to begin digital marketing. And you don’t have to take on a million different things at once to get started.

Instead, start small and measure your results. As you see improvement, think about the next aspect of your marketing you intend to address.


Remember when we talked about being where your customers are? Spoilers: they are all over the place!

Traditional advertising is a gamble because of this. You may pay for things like billboards and newspaper pages only to find out these advertisements are not reaching your customers.

However, digital marketing allows you to reach your customers via their cell phones. Social media marketing, for instance, means you can reach customers via their apps.

Simply put, your customers are always mobile. And the only surefire way to reach them is to do so via their mobile device.

Better Demographics

Do you know who your main customers are? Many businesses are shocked when they find out who is paying their bills!

Without digital marketing, it can be tough to figure out who your demographic is. And you are basically left to customer polling and your own observations.

However, digital marketing gives you a ton of great info about your customers. CRMs will let you know where they are shopping from, what their buying habits are, and so on.

Think of this marketing as casting a wide net. Pretty soon, you’ll find out which areas of digital marketing are gaining the most customers. You can then focus more on those areas.

The Personal Touch

Ever notice that the word “artisinal” has taken over the world?

There is a reason for this. Many demographics, especially Millennials, like for products to feel personalized.

They don’t want to feel like something has been mass produced. They want to feel like they have found something one of a kind.

With digital marketing, you can offer customers the personalization they crave. This includes SMS campaigns, push notifications, and website purchase suggestions.

Your customers will feel like you are offering your own “artisinal” experience. And they’ll open up their wallets as a way of showing appreciation.

Enhanced Flexibility

Admittedly, “digital marketing” is a phrase that covers a lot of ground. However, that just means that it gives you the kind of flexibility you’ve been craving.

For instance, many customers don’t know much about your business or any others. Digital marketing gives you a chance to give them a “behind the scenes” peek.

You could create something exciting like a company or product demo reel. Afterward, you can share it on Youtube, social media, and your own website.

By visually engaging your customers, you’ll reap serious profits. There is more info here about the power of a good demo reel.

Keeping up with the Jones

Your parents may have warned you against doing what everyone else is doing. In business, though, you often have to!

Trust us: if you’re not embracing digital marketing, your competition is. You can either compete for the same market or end up looking as outdated as a telegraph machine.

Start your digital marketing journey today while you can still beat the competition!

Importance of Digital Marketing: The Bottom Line

Now you know more about the importance of digital marketing. But do you know who can help you learn about the latest in tech news?

Here at the Florida Independent, we’re here to bring you the latest news. To discover the next big thing, come check out our technology section today!

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Keep Your Business Competitive With These Technological Must-Haves

Running a business in 2016 is a fascinating and complex endeavour. The truth is, the world of business is unlike it has ever been before. Not only is it more competitive than ever, but the rules seem to be getting looser and looser.

If you want to succeed in business today, you need to know how to adapt continually to a changing environment. As long as you remain fair, and consistent in your vision, you can do more or less whatever you please. And that is very good news indeed for anyone looking after a company.

Part of the process of keeping up-to-date with the world of business is taking on the latest technologies. This doesn’t mean that you have to religiously follow every new trend. Indeed, if you did, people would likely think less of you and your business as a result. But it does mean that you should be taking advantage of what technology is available.

At the end of the day, you should be using whatever is available to make your business a viable competitive force in the world today. But nor is it just about being competitive. It also makes little sense to ignore certain technological advances. If they are cost-effective, and they provide a means for you to do what you do quicker and easier – then that’s just good business.

With that in mind, let’s have a look at some of the top technological must-haves for your business this year.

Productivity tools

One of the most important aspects of running a business is ensuring that your time, and your staff’s time, is used effectively. After all, you are paying them their wage – you need to make sure that you are getting your money’s worth.

That’s why it’s important to keep their productivity high. This is just good business. Fortunately, there is technology available which enables you to make the most of the time spent in the office.

Programs such as OneNote allow you to keep a much more organised digital workspace. This is great news. Too much of our time at work is wasted on trying to find the right documents for any given task.

With OneNote, you have a user-friendly, easy way of keeping everything together which needs to be together. That way, you can spend more time working.

Even if you just make this change for your own computer, your business will see a dramatic improvement in its productivity levels. Not only that, but you can use that same software to keep tabs on the productivity of your employees. How’s that for a versatile piece of software?

The cloud

Long gone are the days when you would have to copy over files from one computer to another. Thank goodness – we all remember the hassle of having to email files, or put them on a flash drive. And if the files were too big, then it could prove to be a real nightmare.

Flash drives have their place, of course. But for a sprawling business which is only set on growing bigger, they do not serve all that much purpose. Any growing business needs a method of transferring files which is fast and easy to use. It is also a huge benefit if location doesn’t matter at all.

Part of the reason for this is that growing businesses often need to have more than one location in which to do their business. If you have started kitting out a second office, then you might be worrying about data transference.

Don’t – with the cloud, it’s no problem at all. The cloud allows you to have all your files available on any connected device, immediately. There are not even any transfer times, because it is just waiting at your disposal for you to connect to.

This is the kind of technology that business has been waiting for for many years. A few years ago, this would have seemed like a dream. Now it’s a dream come true.

The main beauty of the cloud is that it is easy to use. But even if you – or any members of staff – are struggling with it, then don’t worry. There is always a helping hand available. Consider icloud sign in for all your cloud needs. Chances are, you will have your answer in moments.

Social media

Any business owner worth their weight in salt knows the overbearing importance of marketing. The way you put your business forward into the public view says a lot about your enterprise. It also dictates, to a large extent, how successful you are likely to be as a company.

Marketing should be considered as one of the primary arms of your business. Of course, the methods involved in marketing are varied. And with the advent of certain technological advances, marketing is now more effective than ever. Nowhere is this plainer than in the world of social media.

Social media is a real godsend for business owners in today’s world. With social media, you have a tool which enables you to get your message directly into people’s homes (and pockets). Not only that, but you don’t even have to pay a penny. Unless you want to, of course, in which case, it is even more effective.

Social media allow you to project your brand image however you like, day and night, to millions upon millions of people all around the globe. Never before has there been a marketing tool so immediately effective. Truly, any business would be insane not to consider social media a central part of their marketing strategy.

If you run a business, and you want it to be a competitive force in today’s world, then getting engaged in social media is an absolute must. Ensure that your business has accounts on all the main sites.

But more than that – use them! The key to successful social marketing is a lively, healthy interactivity with the general public. Take the opportunity to present your company in a bold and exciting manner. The people will find it hard to forget your brand in a hurry – and that is the name of the game.

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