Your logo is an essential element of running your company. It’s the first thing that comes to mind when someone mentions your company. That’s because it’s the logical connection that your customers use to establish a long-lasting opinion about your business.
This is why companies should be very careful when creating a logo. The logo will be instrumental when building a brand.
Ensure that you create a simple, unique, and effective logo design. However, this is not an easy step, especially if you don’t know where to start.
Read on below for our top ten tips for building an effective logo design to ensure success:
Table of Contents
- 1. Pick the Right Logo Design Type That Resonates With Your Brand
- 2. Remember to Cover All Fundamentals of an Impactful Logo Design.
- 3. Know Your Target Audience
- 4. Understand Different Shapes
- 5. Stay Objective
- 6. Consider an Animated Logo
- 7. Hire the Right Logo Designer
- 8. Give the Design Team the Freedom and Independence They Need to Do Their Job
- 9. Decide on a Color
- 10. Be Patient
- Create a Logo That Will Help You When Building a Brand for Your Business
1. Pick the Right Logo Design Type That Resonates With Your Brand
If you want to build a brand, it’s essential to pick the right logotypes that go with your business idea and the products you are offering. There are 5-7 different types of logo designs. Some of these include watermarks, icons or symbols, letter marks, and combination marks.
Take time to know the difference between all these types of logos. Talk to your designer to establish the best way to go and the best design that communicates your needs. Remember that each logo design type will convey a different message and invoke different feelings to your audience.
2. Remember to Cover All Fundamentals of an Impactful Logo Design.
A high-quality business logo incorporates numerous fundamental elements into its design. Your logo should be an image that is worth a thousand words. It should be the perfect balance between marketing, art, and your business.
Below are the five fundamental principles of creating an effective logo:
Look at all the big brand logos you have seen. They are all quite memorable. Companies such as Apple, Ferrari, and Nike have easy-to-remember, simple logos that will stay in your mind for a lifetime.
Memorability is the goal when creating a business logo. Ensure you create a logo design that leaves your customers with a lasting impression. If you don’t, your brand will be lost among other unmemorable brand logos that clients don’t even remember.
Your logo should be simple. You shouldn’t have to struggle to remember how your logo looks. Some examples of simple logos include Netflix’s red N and Twitter’s bird.
These logos prove how easy-to-remember logos can build brand recognition and foster customer loyalty through everyday imagery. The easier your logo is to recognize, the more effective it will be.
You don’t need to base your logo design on today’s trending designs. Instead, focus on building a timeless logo. Otherwise, after the trend is gone, your logo may appear outdated after a few years, which may lead you back to the drawing board and cost you thousands of dollars in rebranding.
Instead of wasting time in future rebranding, ensure you invest the right amount of time now to find a timeless logo that will last you through the next two or more decades. A timeless design will be effective for your business’s branding.
Today’s digitization sets very high standards and expectations when it comes to logo designs. Your logo must be functional enough to fit into all your marketing strategies. Some of these include website advertising, business cards, emails, and social media advertising.
You will want an easy-to-remember, simple and versatile logo to begin with. A complicated logo will pause a lot of challenges. It won’t be easy to use it on multiple platforms.
When it comes to your logo, the image must match what it represents. You can’t run a high-end chain of restaurants then use scary images of animals as your logo. Your logo should be sensible and practical enough to match your business’s core values.
If you are selling kids’ products such as toys, your logo should be bright and playful. If you are selling CRM software, your logo should be professional-looking with a clear typeface.
3. Know Your Target Audience
Who are you targeting with your products and services? Most businesses fail because they are designing a logo for themselves instead of the target audience. Remember that your logo is the image that your customers will visualize when they think about your business.
Therefore, design the logo for your target audience. That’s why it’s essential to know and understand your target audience when creating a logo. The main question you should ask is how to define your target audience.
One of the first steps to attract people to your business is knowing who to attract. You must dive deep and understand the type of consumer you are looking to attract and what they are looking for when they come to you. What problems are you solving for your clients?
Understand where most of your users come from. What do they like and dislike?
Look at your competitors and the type of clients they attract. Gather this information and use it as a guiding tool to create the best logo.
4. Understand Different Shapes
Like colors and logotypes, basic shapes can convey a message and emotionally connect with the audience. Lines, curves, and shapes convey certain messages to the human brain. Once you understand the emotions they elicit, you can combine the right shapes to create a message with your design.
For example, triangles and squares can convey trust in a professional environment, while circles and round shapes convey love and a sense of community.
5. Stay Objective
When creating a logo, your goal is to capture your target audience’s attention. The designer’s primary objective is to please you while offering a logo design that your consumers will want to see. However, as a business owner, you should keep your personal preferences aside and stay objective for the greater good.
It’s perfectly okay to talk to your designer about your concerns and wishes regarding the logo. However, remember to also listen to their advice on how your proposed idea might impact your business.
The biggest conflict comes from the choices of color, typeface, and shapes. Thus, ensure you are familiar with color psychology and how it impacts your marketing.
6. Consider an Animated Logo
In recent years, there is a surge in the popularity of animated logos. Businesses are shifting from static logos to animated ones. This is because animated logos are more recognizable and memorable to the consumers.
Having an animated logo for your business will make for better storytelling, help increase brand awareness and grab the attention of your viewers. Animated logos are especially good for companies that prefer using video content in their marketing strategy.
7. Hire the Right Logo Designer
A logo is not as simple as a social media post or an email template design. Your logo is the visual representation of your business. Thus, don’t risk the future of your business by hiring an unqualified designer or doing it yourself.
Ensure you consult an experienced and knowledgeable web designer. They will know how to develop a design that merges your wishes while also answering your target audience’s needs.
When looking for the right web designer, ensure you check their portfolio, reviews, and previous customer testimonials. This will give you the information you need about how accommodating and responsive they are when working on a project such as yours. Remember to also ask about the price and the timeframe it will take to complete the project.
8. Give the Design Team the Freedom and Independence They Need to Do Their Job
Do you have the right design agency or individual to create your logo? If you do, ensure that you give them all the business tools they need to do their jobs effectively. You will also need to establish a proper communication channel and define their predictions and your expectations as the client.
Whether you’re considering personal branding or company branding, most people find it quite challenging to stay objective. You may want to feel more included in the process of creating the logo. This can sometimes come off as overstepping and micromanaging.
When you hire a professional, give them the space and freedom they need to do their job.
9. Decide on a Color
Colors are effective tools for changing people’s moods. The colors you choose will connect with your audience on an emotional level. Thus, be careful with the colors you use to trigger the right emotional response.
What are the emotions you’re looking to draw out? How do these emotions connect with your business’s overall theme? Do the emotions connect with your brand story?
Taking time to think about colors and their psychological effects on humans, you will avoid invoking the wrong emotions. For example, yellow is a color of enlightenment and happiness, while red is attention-seeking, passionate, and intense. Ensure you choose the right colors for your logo.
10. Be Patient
Logo design is not an overnight process. It requires dedication, patience, and a lot of creativity. Your logo creation project will start with introducing the design team to your business. Be patient with them throughout the process to ensure they deliver the right logo design.
Remember to also explain to them your needs, preferences, and what you expect from the project. You should also set some confines of the design and communicate with the team about it.
Create a Logo That Will Help You When Building a Brand for Your Business
Look at the bigger corporations and companies’ logos; most have simple, memorable, and timeless logos. Their logos also go well with the rest of their brand. The truth is, a logo has a big impact when building a brand for your business.
Ensure that you are objective when creating the perfect logo for your company. Remember to follow the above tips to create a timeless and easy-to-remember logo.
Check out other posts on our website for more business tips.