As of June 2018, Instagram had over 1 billion active monthly users. If your business is struggling with your Instagram strategy, you need to fix it–stat.

Unfortunately, sometimes improving your social media strategy can be a bit more challenging than one may think. Fortunately, we’re here to help with these 5 proven tips for substantially growing your Instagram traffic.

Get ready to pull out all the stops and see your numbers start going through the roof.

1. Cross-promote

You may have come up with the most clever hashtag in all of Instagram history, but it’s little good if users don’t know it exists. This is where cross-promotion becomes essential.

Invite your customers, clients, and the general public to use your brand’s hashtag and share content by publishing the hashtag on other materials. Put it on your billboards, fliers, other social media pages, receipts, and just about anywhere else people are sure to see it.

Make sure you reference it in emails or other campaigns so that very-clever hashtag gets some traction.

People are much more apt to share photos and experiences with your brand if they know of a hashtag to attach it to.

2. Reach Out to Influencers

Do you know your target audience? You should. Once you do, it’s easy to identify local “influencers” who your target audience tends to follow and listen to. Once you have a list of local influencers, visit their profiles and “turn on post notifications.”

This will let you know any time they post new content so you can interact with it regularly. Try to become one of those influencer’s favorite brands or products.

If you play your cards right, you can eventually get one of these influencers to promote or mention your brand.

3. Make Yourself Unique

When you’re trying to succeed, it can be tempting to model your account after other accounts that are doing well. While modeling principles is a good idea, you don’t want to look just like any other account on Instagram.

The way up is by standing out. 

Find a way to make your content recognizable as unique to your specific brand. This can be by developing a standard color scheme, photography style, using a pic collage app for certain posts, or whatever you choose.

4. Review All Tags

We are all about accessibility and transparency when it comes to customer relations. But that doesn’t mean you should allow just any photo or post you’re tagged in to show on your profile.

Change your account settings so you must approve photos and posts you’re tagged in. 

This will prevent your brand from being tagged in irrelevant or inappropriate content.

5. Develop Your Own Voice

Just as with photos, your writing should be unique to your brand. While the photo should do most of the talking, you’re wasting a great opportunity to connect with customers by not including enough words in your post.

Telling a compelling story, including background information, or giving interesting details about your photo will make your post more shareable.

Growing Your Instagram Traffic

At the end of the day, there are many effective ways to boost your Instagram traffic, but these tried and true methods are a great start.

For more advice on social media strategy, browse the technology portion of our site. Happy Gramming!

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Adobe XD: Introduction and Free Preview Build For Apple macOS Users 1 - Florida Independent
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Adobe XD: Introduction and Free Preview Build For Apple macOS Users

Adobe’s free tool for designers that will give them a whole lot of new features. Adobe XD is a design and prototyping tool which is currently free to download. The first version was released in March 2016 and there is still much more to come.

What is Adobe XD?

Adobe Experience Design (XD) is a tool for designers that lets them create interactive prototypes of apps and websites. It is a drag-and-drop software which is literally a piece of cake to use.

Adobe XD Animation

Adobe XD 0.5 is the first public preview version and is available on Adobe’s official website as a free download. The very first version consists of following features:

• A design tool
• A prototyping tool
• Cross-platform integration
• Sharing feature that allows smooth sharing of prototypes and designs
• Easy-to-use
• Drag-and-drop builder
• Fast performance with no lags

The next update is scheduled to be released anytime at the end of this year which will add more power to the existing features. Some of the features that are expected to be released with the first update include:

• A better color picker tool
• Scrollable content
• A powerful design tool with rich text, gradients, effects and more
• Support for Windows 10
• Powerful prototype tool with mobile testing feature, integration at micro level, and an improved prototype sharing feature
• Addition of layers
• Inclusion of API layer

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These updates are not expected to be released all at once rather these will be released in chunks. By the end of this year, all these features will become the part of Adobe XD.

A Closer Look at the Adobe XD

Adobe XD has two tabs; design and prototype. These tabs can be selected as per need.

The design tab is where you design the app or the website. It lets you design the layout in an easy-to-use interface. The designers just have to drag and drop the objects, images, shapes etc. on the frame. Objects can be edited easily, for example, you can use repeat grid to create a duplicate wireframe in no time. Those who have used Adobe Illustrator need no more than an hour to get used to the interface.

The prototype is the tab which allows you to create interactive workflow by linking objects and screens. It lets you develop a linked workflow of your app or website that you are creating. Again, establishing these links is super-easy. Just drag the arrow to the screen of your choice to create a link.

Creating a design for your app or for your first website with Adobe XD 0.5 is not a big deal. It is just a matter of a few hours. If you are into this field, Adobe XD is one of the tools that you cannot miss. Though it has only the basic features for now but imagine its strength with the release of the updates. It is sure to become better over time.

When Adobe XD was released, it was downloaded by more than 75K users in just two days. Since then, downloads have multiplied exponentially. Adobe can now take the risk of investing money in its new tool as they have seen the huge demand.

Things will get better in the coming days. Keep following Adobe XD.

Apple macOS users can download the free preview build and try Adobe XD here -> http://www.adobe.com/products/experience-design.html

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