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Did you know that 20% of small businesses fail within the first year of operation? It gets worse when you look at them 5 and 10 years later. 50% shut their doors after 5 years and 66% do after 10!
If you’re the owner of a small business, then this might have you feeling nervous. Luckily, we’re here to help!
To drum up more business, you’ll want to get the word out more! Here are some of the best ways to advertise a business.
Search Engine Optimization (SEO)
SEO is huge with businesses of all industries nowadays! It’s an intricate type of marketing that aims to place you at the top search engine results pages (SERPs) by using the right keywords. It’s the best way to capture the attention of those who are looking for your services.
Because it’s complicated and always changing, SEO is best left to professionals. Don’t try to go it alone.
Paid Search Marketing
SEO usually deals with organic traffic. You’ll want to partner that with paid traffic, or paid search marketing.
You still use keywords here, but you’ll be trying to outbid other people who have “bought” the same keywords. Whoever has the highest bid will get their ad shown to users when they search for those keywords.
Social Media Marketing
You can also take out paid ads on social media platforms. What’s great about this is you can specify the demographic you want to target, which helps you narrow things down more.
When it comes to advertising tips, another strategy is to take social media marketing into your own hands and promote your other material (such as blog posts) on your accounts. It’s a free way to advertise yourself!
A key piece of business advice is this: just because we’re in a digital age doesn’t necessarily mean that direct mail marketing is out. In fact, it’s more “in” than ever!
The fact is, many people still look over every piece of direct mail they get, so utilize this offline type of advertising!
Mobile signs are a fantastic way to advertise your brand to local residents! You can hire drivers to place ads on their cars and then drive around the area.
People waiting at stoplights, stop signs, etc. will then see these advertisements, which can keep you top of mind.
Local Community Events
Participating in local community events will do wonders for your business. Not only can you spread the word about your brand, but you can also generate some positive impressions by showing people your dedication to local causes.
When prospective customers see how much you care about giving back, they’ll be more than happy to choose you over competitors!
Use These Ways to Advertise Your Business Successfully
Now you have several ways to advertise your business.
The beauty of it is that you can combine several of these to bump up your marketing strategy. By figuring out what works best for you, you’ll be able to get new customers through the door in no time!
For more advice on growing a business, make sure you read the rest of our blog page!