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There are an estimated 2.14Bn online shoppers Worldwide, according to Oberlo, and that number is growing every year.
So if you are looking to learn how to grow your eCommerce business, there is good news. The market is growing with you.
That said, growing eCommerce business isn’t always straightforward, especially when faced with fierce competition. To help you, we’ve put together these five proven tips for a growing eCommerce business in 2021.
1. Grow Your Email List
When you have email subscribers, you have loyal followers to promote your products to repeatedly.
Consider this in the context of how much time and effort it takes to attract a new website visitor. You can start to understand how valuable email marketing is to any eCommerce business.
Start with a simple offer, such as a discount voucher on a customer’s first order, and create a basic landing page to capture their email address.
Use an autoresponder to create an ongoing marketing campaign for these subscribers, and you’ll soon see revenue and orders improve.
2. Try Google Shopping
Historically, buyers used Google to research products before making a purchasing decision.
With the growth of the Google Shopping tab, that’s now changing. Buyers find Google shopping an easy way to compare products and prices.
What does this mean for you? If you want your product seen by your target customer, you need to make sure you list it on Google Shopping’s platform.
3. Invest in Customer Service Bots
If your competitors excel in customer service, you can expect new visitors to your site to expect the same experience.
Customer service can be expensive for a small business. But there are ways you can make it easier. You can try customer service bots to help answer questions and provide features such as package tracking.
If you are just getting started with eCommerce, consider using an agency that can help you set up the right features on your new website.
4. Test Different Products
You need to continually experiment and optimize your eCommerce platform to help improve visitor numbers and sales conversions.
One of the most effective ways to boost your conversion rate is to try different products. While you might have an intuition for what your customer wants, nothing beats facts and figures.
Experiment by adding one or two new products a month to get a better idea of what your customers are after.
5. Use Social Media Influencers
Most eCommerce businesses use social media, so having a social media presence doesn’t necessarily give you an advantage.
However, suppose you seek out well-known influencers in your niche and get them to showcase your product. In that case, you will dramatically boost your social media visibility and get that all-important product recommendation.
Influencer marketing is on the rise, and it’s easy to get started once you know the most prominent influencers in your field.
Five Tips for a Growing eCommerce Business
With dedication and some creative thinking, there is plenty you can do to boost your business. These five tips for a growing eCommerce business are just the start.
For more tips on the best way to grow your eCommerce business, click on our business section now for our latest articles.