Are you looking for ways to ensure that your digital marketing strategy converts? Are you tired of setting up advertisements that no one clicks on? If so, then you need to learn all that you can about how to choose the best pay-per-click management strategy.
Doing so can help you choose the best agency for your needs. They’ll help you understand the ins and outs of each campaign, see higher sales conversions, and generate warmer leads that fit your target market.
See below for an in-depth guide on how to choose the best pay-per-click management company for your brand moving forward.
Table of Contents
1. Outline Your Goals
You wouldn’t go to a used car dealership if you’re wanting to buy a brand-new vehicle. You wouldn’t go to a fast-food joint if you were in the mood for a steakhouse. Why team up with a PPC company that doesn’t match your goals?
But here’s the real question: do you even know what your goals are, yet? If not, then it’s time to take a look in the mirror. Gather your team together and outline some of the biggest needs for your company right now. Using those needs, you can determine the goals for your pay-per-click ads moving forward.
If you’re just starting out, then the goal is easy: expose as many people in your target market as possible. Make sales where you can, of course, but the primary goal would be to spread the word about your brand.
But don’t be general; get specific! Rather than just saying your goal is to make more sales, create goals like making 100 sales this month or increasing your revenue by 10-percent in a month.
Instead of saying you want to gain more leads, say you want to generate more leads for the buyer personas you’ve created. It’s always easier to find a worthy company after you’ve gotten as specific as possible with your goals.
2. Gather Insight From Customer Reviews
If you’re going to invest time and energy into outsourcing your pay-per-click content strategy to another agency, then you want to make sure it’s worth your while. After all, if they don’t produce the results you’re hoping for, what’s the use of hiring them at all?
Thankfully, there are so many different ways to gather insight on a company before you ever reach out to them. Using things like customer reviews and online testimonials, you can get a better feel for what differentiates a certain pay-per-click management agency from the others on your list.
While you read through online reviews, be sure to ask yourself questions such as:
- Do the previous clients seem satisfied with the customer service they’ve received from the pay-per-click management company?
- What kind of conversions have they witnessed on campaigns the company has created?
- How much time does the company spend educating the client on PPC strategies?
- Are the customers happy with the results that they’ve seen?
- How long has the customer been using that specific PPC management agency?
If you want more in-depth information, then you might also reach out to the PPC management company for client references. That way, you can ask the clients more specific questions about their experience.
3. Find Strong Communicators
You don’t just want to hire someone to take over the PPC campaigns and bring results, that won’t bring as much value to you as you think.
Instead, you want to find a strong communicator; someone that’s willing to tell you the “why” behind their PPC strategies. A company that’s willing to explain its ideology to you before it even launches a new pay-per-click advertising initiative.
You can determine whether or not a company prioritizes communication during your very first call with them. Ring them up and ask them as many questions as possible about their company.
Take note of how they answer. Do they take the time to give you thorough answers or just use short words to try and rush you off of the phone?
4. Find a Successful Track Record
Make no mistake about it, if a pay-per-click management agency has a track record of success, they won’t be shy about sharing it!
That said, any company can throw numbers at you. Some may even lie to try and trick you into hiring them rather than their competitors. Don’t fall for it!
This is another reason why you should ask for a few client references. You can ask those clients about the conversions they saw and whether they align with the conversion numbers that the PPC agency was claiming.
5. Up-To-Date Knowledge
Many people are shocked to find out that Google alters its algorithm around 500 to 600 times each year. It’s probably safe to say you don’t have enough time to keep up with those changes.
Thankfully, you can outsource your PPC needs to a pay-per-click management agency that does. But don’t just assume that each agency prioritizes the latest info. Ask them what they do to keep up with the changes. How often are they training their staff and educating them on the updates?
Hiring a PPC company that’s behind on Google updates can ruin your campaigns. Make sure your agency stays relevant.
Hire the Perfect Pay Per Click Management Agency for Your Needs
Now that you have seen an in-depth guide on how to choose the best pay-per-click management agency for your company, use this information wisely.
Take the time to browse our website for more articles on pay-per-click ads, as well as many other topics that you will find insightful.