On average, email marketing campaigns have a return on investment of $36 for every dollar spent.
That is an impressive ROI, and it’s a way to sum up the value of the benefits of email marketing in monetary terms.
Email marketing is especially useful for small businesses that need to be as efficient as possible with their resources. Being a small business means that you only have so much time and money available, and you need to manage what you have well.
Email marketing can help you do just that while providing a great return.
In this post, we’ll go over 4 of the biggest types of email marketing benefits, so keep reading to learn more.
Table of Contents
1. Reach Your Target Audience
One of the most genius parts of email marketing is that it allows you to reach your ideal customer right in their inbox. You don’t have to put out different ads hoping that you will catch their attention, you already have it.
If you are only starting to build your email list, consider buying pre-segmented email lists to start you off.
You can use email marketing to send personalized, targeted content right to them wherever they are. You can even segment your customers further based on their individual preferences and target them with emails adjusted just for them.
The feedback you get when you send out surveys or questionnaires to your email list will be even more valuable too, as the answers are coming right from the people whose opinions you care about the most.
2. Build Trust and Relationships
Using email marketing is a great way to build trust and strong relationships with potential customers. Send them content that is related to your industry and demonstrates that you know what you’re talking about. By sending this valuable, relevant content consistently they will recognize you as an industry expert.
This will also begin to build trust with them and will lead to them feeling a more personal connection with the company making them more likely to convert.
Keeping consistent with your emails is also critical. Don’t bombard them, but send out content regularly enough to stay in their minds. If you send out emails in uneven intervals this strategy will not be as effective. The emails you send have to go out regularly and need to be valuable to your audience.
Not only is email marketing for businesses effective for reaching your audience, but it’s also very cost-effective for the business.
In addition to having an excellent ROI, email marketing is not super expensive to implement. It doesn’t include the same level of costs associated with other marketing strategies, such as printing and postage, airtime, or expensive billboard fees. And it also allows you to reach a massive amount of people with a single email.
More than that, it is not particularly time-consuming either. While you do need to take your time and put together valuable content, it is still less time-consuming than many other forms of advertising. This allows you to spend more time focusing on other important aspects of your business.
Every marketing email you send out should include a call-to-action at the end. This is one of the most important aspects of the email. This is where you direct people to what you want them to do next.
You can encourage them to check out your product catalog, ask questions, or to contact you. People are bombarded every day with ads and services and products and they wind up with decision fatigue. By directing them to exactly what you want them to do next you can eliminate that fatigue.
Including a call-to-action will help to move people through your sales funnel and get them to go from potential customers to actual customers.
Begin Enjoying the Benefits of Email Marketing Today
From an increase in ROI to building trust and a reputation among your target market, the benefits of email marketing are undeniable. With benefits like that, it might be the perfect marketing solution for your small business!
Do you have any questions about email marketing? Ask us in the comments.