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In a world where 20% of small businesses fail within their first year, fostering business connections is more important than ever before. B2B marketing can help you not only to sell products and services but also to create connections that keep your business afloat past this short window.
Here, we’re going to talk about some of the ways that you can run a B2B marketing campaign that helps you nurture the relationships that you need to succeed. Read on to boost your business and help others along, too!
1. Use Social Media Appropriately
You should use multiple popular social media platforms to reach out to other businesses in their preferred ways.
Follow companies that you want to work with on Facebook, Twitter, Instagram, and LinkedIn before reaching out and sending them DMs on these platforms. For greater outreach, you can sign up for these site’s unique advertising and promotional services to get word of your business out there.
2. Invest in Video Marketing
Since 73% of businesses are more likely to want to work with you or invest in your services when you use video promotions, it’s important that you make this a priority. Consider creating ‘explainer’ videos and placing them in direct emails and PPC campaigns. These videos have satisfied clients (or actors playing them) discuss what you do and how working with you has helped them thrive.
3. Have a High-Performing Site
No matter how awesome your outreach is, people aren’t going to want to work with you if they’re unable to get more official information about your business. Having a working website that’s been optimized to load quickly ensures that they’ll remain on the page past the 15-second common bounce period. You also will need good, user-friendly navigation so they can browse easily.
4. Invest in Direct Email Marketing
While targeting your audience online is an awesome way to boost your visibility, you also should directly reach out to the clients that you’re most interested in working with. Email is a great way to do this because you can easily create an engaging template and enter interesting information about your business and recent services into it.
Just make sure that you use these email validation services for outreach marketing first so your direct mail goes to deliverable and legitimate locations!
5. Use Snail Mail Promotional Campaigns
Snail mail may sound outdated to most people, but it’s by far the most personal way to reach out to those who work for other businesses. You can send them personalized letters, coupons, and even cool promotional items that they can use to boost your visibility. This will leave receivers with positive feelings about your brand and lead them to see how important they are to you.
More B2B Marketing Ideas
Now that you have some tips for an awesome B2B marketing campaign, it’s time to get started. Sign up for Markletic’s newsletter to get some expert tips about B2B marketing techniques directly to your email inbox. Our professionals are excited to share the knowledge necessary to help your business grow!