Did you know that inbound marketing helps generate qualified leads? According to Hubspot’s State of Inbound 2018 Global Report, 69% of businesses say their top marketing priority is converting qualified leads into customers.
Discovering lead generation strategies to attract customers online is essential. Continue reading below to learn some of the best methods.
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What Are Qualified Leads?
When we look at leads from an inbound perspective, a qualified lead is a prospect who shows interest in the products or services a business offers.
These leads usually have intentionally connected with your business. Often they have completed a contact form, abandoned an eCommerce shopping cart, or opted in to a program.
It is possible they subscribed to an email list, downloaded materials, or repeatedly visited a website.
An average lead shows interest but generally doesn’t follow through to become customers.
How to Attract Qualified Leads to Your Website
When businesses fail, it’s often because they didn’t develop the right marketing methods to build leads or potential clients. Using inbound marketing methods helps companies get qualified leads. These are the leads that have the potential to become customers.
Here are a few strategies that can help get your business on the right track.
Develop Unique Content
Creating engaging content with well-researched keywords will help your website show up in search results when prospects search for your service or product. According to some sources like Practice Bloom, using a variety of media on a site can help. For example, use infographics, video, and podcast production.
Use Search Engine Optimization (SEO) Techniques
Optimizing your content not only helps with better ranking for your website but also for getting qualified leads. Beyond keywords, SEO relies on optimizing title tags, meta descriptions. H1 and H2 tags should contain keywords and data that relate to searches your prospects use.
Using Social Media Marketing
On social media platforms, firms create ads that help customers do specific things. Besides, when planning social media marketing, it’s vital to have profiles on multiple networks.
Develop Video and Podcast Media
It’s important to note that more people would rather watch a video than read a blog. Besides, an embedded video on a landing page increases conversion rates by 80%. Additionally, 9 out of 10 visitors make purchasing decisions, according to Hubspot.
What’s more, experts suggest that podcast interviews will become one part of an overall marketing strategy. When it comes to podcasts, the story is vital. The content you create should add value and not just add to the noise.
Getting Qualified Leads
Once you begin working on developing qualified leads, you find your site will meet some of the best practices for conversions. Clear visible information is essential; product benefits and selling points are vital points to consider that ensure your site provides opportunities and leads and not just traffic.
We hope this information is helpful. Come back to reading other compelling articles on this site.