Sometimes it can seem like Artificial Intelligence is all anyone wants to talk about. Whether it’s scientists, business analysts, or even the Pentagon, A.I. is a hot topic across the world. For those unfamiliar with A.I. and its myriad possibilities, it might be a little confounding — why is the rest of the world seemingly so obsessed? — but trust us when we tell you: A.I. is one facet of contemporary technology that definitely deserves a closer look.

Applying A.I. to automate certain processes, when done properly, can drastically reduce the amount of time they take without significantly impacting quality. In the world of science, for example, researchers from the Department of Mechanical & Industrial Engineering at the University of Toronto have recently applied A.I. to the creation of cancer-fighting radiation therapy plans. The A.I.  has slashed the amount of time the plans take to prepare from days to a matter of hours, or even minutes—and the results are described as nearly indistinguishable from human-prepared plans.

And while scientists are certainly benefitting from advances in A.I., they’re not the only ones who are interested in making the next big breakthrough. In retail, major players like The North Face are employing A.I. to guide their customers through the purchasing process in a way that approximates in-person service, aiming to increase customer satisfaction. The North Face reports that so far the program has been a success, with 75% of consumers who have tried it saying that they would use it again.

As the world at large continues to migrate online, the use of A.I. will only become more efficient and more widespread. Businesses who want to remain competitive and relevant in the digital age will likely already have an online presence, but the best next step for most businesses is to develop a mobile app.

While mobile apps have always been a sound decision for businesses, given that they tend to increase visibility, customer engagement, and offer a more convenient experience, the rise of accessible A.I. technology makes mobile apps even more appealing. An experienced mobile app development company can help you to integrate A.I. into your app to maximize the overall user experience, whether that’s through creating advanced A.I. responses to consumer queries, tailoring product recommendations, or mobilizing user data to personalize their time on the app. Speak to a tech-savvy mobile app developer like Guaraná Technologies and explore what A.I. can do for you—you may find yourself surprised at just how relevant it can be to your goals.

When A.I. is being used for applications as diverse as cancer treatment, ride-sharing, and online shopping, it’s a pretty good sign that it’s a versatile technology. No matter what your own business is, in today’s day and age, it makes sense to ensure that you’re making two sensible choices: crafting a well-tuned mobile app and leveraging the power of Artificial Intelligence to make it as engaging and efficient a product as possible.

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