Sometimes it can seem like Artificial Intelligence is all anyone wants to talk about. Whether it’s scientists, business analysts, or even the Pentagon, A.I. is a hot topic across the world. For those unfamiliar with A.I. and its myriad possibilities, it might be a little confounding — why is the rest of the world seemingly so obsessed? — but trust us when we tell you: A.I. is one facet of contemporary technology that definitely deserves a closer look.

Applying A.I. to automate certain processes, when done properly, can drastically reduce the amount of time they take without significantly impacting quality. In the world of science, for example, researchers from the Department of Mechanical & Industrial Engineering at the University of Toronto have recently applied A.I. to the creation of cancer-fighting radiation therapy plans. The A.I.  has slashed the amount of time the plans take to prepare from days to a matter of hours, or even minutes—and the results are described as nearly indistinguishable from human-prepared plans.

And while scientists are certainly benefitting from advances in A.I., they’re not the only ones who are interested in making the next big breakthrough. In retail, major players like The North Face are employing A.I. to guide their customers through the purchasing process in a way that approximates in-person service, aiming to increase customer satisfaction. The North Face reports that so far the program has been a success, with 75% of consumers who have tried it saying that they would use it again.

As the world at large continues to migrate online, the use of A.I. will only become more efficient and more widespread. Businesses who want to remain competitive and relevant in the digital age will likely already have an online presence, but the best next step for most businesses is to develop a mobile app.

While mobile apps have always been a sound decision for businesses, given that they tend to increase visibility, customer engagement, and offer a more convenient experience, the rise of accessible A.I. technology makes mobile apps even more appealing. An experienced mobile app development company can help you to integrate A.I. into your app to maximize the overall user experience, whether that’s through creating advanced A.I. responses to consumer queries, tailoring product recommendations, or mobilizing user data to personalize their time on the app. Speak to a tech-savvy mobile app developer like Guaraná Technologies and explore what A.I. can do for you—you may find yourself surprised at just how relevant it can be to your goals.

When A.I. is being used for applications as diverse as cancer treatment, ride-sharing, and online shopping, it’s a pretty good sign that it’s a versatile technology. No matter what your own business is, in today’s day and age, it makes sense to ensure that you’re making two sensible choices: crafting a well-tuned mobile app and leveraging the power of Artificial Intelligence to make it as engaging and efficient a product as possible.

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Do Apps Still Make Money? Here is What 6 Developers Think

The app market is extremely saturated. But the mobile market is still gathering momentum..fast. Mobile apps have changed how we work, live, connect and what we do for entertainment. Mobile apps will continue to shape the thoughts consumers, small businesses, enterprises, and even the government.

Forrester expects that more than 25% of companies will use mobile not as a channel, but as a fully integrated part of their overall strategy. They believe 2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting empowered customers who expect to get anything they want immediately, in context on their mobile devices.

There is still a lot of demand for apps. Mobile apps have evolved beyond providing just information. Artificial intelligent and voice-based personal assistants are inspiring conversational and smart apps.

But most app developers are struggling to get attention. Majority of app developers don’t get rewarded for their efforts. Most apps don’t generate profits but serve as an extension of an existing business. And he vast majority of apps are free.

In-app purchases and advertising allow app creators to make money off their free apps. There are only few hits though. Here is what some redditors think about the prospects ofaunching an app.

1. kevinbracken

Absolutely, yes they do. I sold my fitness app last year to a larger company, and know many people whose app-based companies are making money.

However, the thing that many people fail to realize is that you are not building “an app,” you are building a business, and mobile is simply the fastest-growing channel in the world. You can do your own research but in the not-so-distant future, mobile will make up the vast majority of all web traffic and online sales.

To answer the second part of your question, if you have limited resources, absolutely target iOS. Notice how when new, serious companies with venture financing and previously successful founders start companies, they launch iOS apps first. Reasons:

  • iOS users download more apps
  • iOS users spend considerably more through their phones
  • iOS users know they are iOS users. Don’t underestimate the importance of this: many Android users simply buy the cheapest phone and don’t spend much time thinking about downloading apps, would never put their credit card number in a phone, etc.

2. austincha

I created some apps for both the App Store and the Google Play store. The App Store is strict on the quality of apps they allow to be uploaded, so I then just focused on Android apps. I made simple games and even some Live Wallpaper apps. My best games only made a couple hundred dollars and the LWPs made about a hundred.

I’ve stopped creating apps because the payout wasn’t worth the time and effort I put into coding the apps. I’ll have to say 99% of the app developers out there are not making money for the time and effort they put into the apps.

3. ZeikCallaway

Android developer here. As others have pointed out, apps can still make money, but the days of just having an app for money are pretty much over. Apps become exponentially more powerful, and likely to be used if they’re complimentary to a bigger software or service.

Also when deciding Android vs iOS, if you can, you should target both because they’re pretty even as far as market share. If you had to pick just one to start, I can’t tell you which is better but from my perspective and experience, Android seems to be gaining more market share albeit very slowly but, iOS will have a more consistent experience.

In other words, some Android devices may not work with your app the way you expect, so even they do take a strong lead over iOS devices there will still be a number of them that have problems.

4. RPN

Of course they still make money. Actually now more than ever as every year the worldwide app revenue grows exponentially. AppAnnie predicts that gross revenue across all app stores will eclipse $100 Billion in 2020.

The problem is that it’s now more competitive than ever. For an independent developer it is getting increasingly difficult to make a living building apps.

5. EatSafeUK

A lot of people have a weird view on apps as if they are magical no effort cash cows. But you have to see it for what it is, simply a distribution platform.

Can you build an app, throw it out there and effortlessly get millions of downloads and rake on money? No.

But if you are developing a solution to a problem that is best served with mobile then an app is appropriate. My research for my current project showed that the problem was biggest when people were out and about, so a mobile app works best.

But it’s just the distribution method. The rest of the business is the same as before; you need to identify customers, you need to effectively promote, you need to push yourself in front of people.

The app store is too saturated to expect to be discovered there. But just like a real store, the brands on the shelves do everything they can to get you to want to buy their products before you ever get through the door. Its the same in the app world.

iOS does seem to have a less price sensitive user base though, so if you want to charge for the app they’re the best people to target.

6. the_brizzler

They haven’t died down. It is just harder for the average guy or gal to make sure it is discovered. Sort of like websites…anyone can build a website…but how do you get visitors?…well that takes some marketing and strategy.

There are plenty of people making a decent living making niche apps that serve a specific purpose. But if you are trying to make a flashlight app…forget about it…apple won’t even let you publish it since there are already too many. So you just have to be smart about what you make and how you get people to find your app.

Related: 6 Easy Steps to Get Funding for Your App Startup

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