Companies all over the world are embracing the power of Artificial Intelligence (AI) to increase their business reach and ultimately increase sales. To help you understand the power of AI and how it affects human buying decisions, let’s look at this scenario.

You are in your office and about going for a lunch break, and just when you are about picking up your phone to head out, you hear a voice from your phone saying: “ You may be running out of milk tomorrow and luckily, you can get it for half the price today at Johnson’s Mart. Would you like to place an order now and get it for $2.50?” Once you confirm your order, it will be ready for pickup on your way back from lunch.That is the power of AI. It studies your buying behavior and without your notice, it predicts when you are likely to run out of a product and presents you with an option to buy. You are even more prompted to buy when there is a discount attached to the product. So,no more trying a lot of coupon codes after doing Google search.

“Google, Amazon, Apple, Facebook among many other websites are ceaselessly looking for ways to dig deeper into how a consumer behaves. The idea is to always use technology to predict this behavior and maximize it,”says Christine Brown,co-founder of GoMonatana,which uses AI to find working coupon codes and deals.Have you ever experienced a situation where you just visited Amazon looking up some cameras? You spend some minutes there and when you are done, you leave the website and move on to your Facebook page. On opening your Facebook page and scrolling down a little, you see adverts from Amazon showing adverts on cameras. And you wonder how in the world Facebook knew you were interested in buying a camera.

We are not about to venture into the era of predictive commerce – we are already in it. And so, if as a business owner you are still to take advantage of this movement, you may find yourself left behind while others are way ahead.

The Present Situation

AI-powered assistants like Google Home and Alexa from Amazon are being used by healthcare giants, e-commerce stores, automakers, banks, fashion companies to reach out more to consumers. Through AI Chatbot, consumers can use voice or text interactions to find out about product offers as well as make inquiries from customer service even after working hours when there is no staff available.Companies make use of AI chatbots to not only converse with consumers but to increase service or sales productivity. Before now, digital consumers used to get overwhelmed with endless product choices.

A prediction by Walker Information, a consulting firm in the US predicts that this year, 2020, the key brand differentiator will no longer be ruled by product and price but customer experience.

Many stores are taking advantage of smartphones to monitor customers’ activity in order to deliver targeted offers. By studying consumer behavior and timing the right time to send out promotional emails, companies have witnessed a surge in sales. This is because these emails are delivered when consumers check their emails or make use of their smartphones for socializing.

It is no longer news that by uploading images on the internet, consumers can make use of image recognition to get different results for products instead of typing in the word or going through various e-commerce websites. But this isn’t to assume that voice and image recognition will eliminate the need for consumers to consult various websites. Most buyers go through several reviews before making a buying decision.

What The Future Holds

There is still a need for business owners to make use of AI technology to build websites that are fully cognitive. That way, consumers are taken to smarter funnel to help them reach a buying decision before user fatigue or distraction kicks in.Just like the scenario we created at the beginning of this article, the time has come when websites should predict consumer personal events like birthdays, anniversaries or other things like when the consumer is running low on an item and present the consumer with products and services that meet such occasions.

“The future of AI technology in e-commerce requires a system that focuses more on humans than on a device, or around offline or online experience. Finding the right balance between human analysis and AI will help companies close out on more shopping carts than the number that gets abandoned.”says Nirmal Singh,co-founder of Hellodiya,an AI based shopping assistant website.A deeper and better understanding of a consumer’s real-time analysis can be used by AI to present more accurate recommendations to the consumer. And this has to be done as naturally as possible. Presenting a consumer with baby items simply because such consumer commented on several pictures of a new baby on a friend’s page isn’t enough reason to present the consumer with baby products.

And while at it, retailers also need to place security, respect, and transparency on top of their list even as they offer more value to the consumer.

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7 Best Javascript Frameworks of 2015 (and 2016 so far) 2 - Florida Independent
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7 Best Javascript Frameworks of 2015 (and 2016 so far)

Front-end languages are a thing in the modern world. Today  Outsourcing Developers in Eastern Europe FreezePro Software will focus our attention on JavaScript and the most effective frameworks of 2015 based on it.

20 years ago, Brendan Eich created it, and ever since that, this language does not lose its popularity. Thankful to the need to maintain front-end pages, JavaScript becomes even more prevalent. This language is also known as EMCAScript; Mozilla has implemented the newest EMCAScript 6 in their latest build.

JavaScipt found its usage as a prototyping scripting language; its key feature is dynamic typing. Plenty of improvements and expansions recreated this language from front-end-oriented into the multifunctional toolkit. The work of an incalculable number of developers resulted in plenty of JavaScript libraries and, of course, libraries.

It was the year 1995. The talented developer, Brendan Eich, creates this profound scripting language while three corporations predict its appearance: NetScape, ECMA International, and Mozilla.

Soon after, other developers started using this language to create significantly performable frameworks. The introduction of node.js allowed creators to develop complete JavaScript applications. SpiderMonkey, V8, Chakra and many others have become the major implementation of this language.

One thing should also be pointed out – the difference and similarity between Java and JavaScript. The “Java” part in the name of our today’s main character confuses many people all over the world.

“JavaScript” is a result of the marketing-oriented strategy. At that time, Java programming language was at the peak of its popularity – and this decision helped JavaScript gain its target audience.

The rapid development of your applications can be achieved by using JavaScript frameworks. However, creating a web application in pure JavaScript is not really a real-life scenario (even though it can be a useful learning experience). A number of frameworks provide developers with shorter and faster coding.

Using JavaScript frameworks and libraries allows you to enhance rapid development and prototyping. For instance, single-page web applications can be powered by Angular.js. Even though most the modern frameworks use MVC principle, some of them use MVVM, MVP etc.

The usage of terms “framework” and “library” might confuse you. Moreover, the developers use both of the terms interchangeably. You should know the difference between the two terms to make the best out of it.

Unlike in libraries or standard user applications, the overall program’s flow of control is not determined by the caller, but by the framework itself. Pre-defined rules help the developer improve a cross-platform performance of the application.

In its turn, the library typically is a collaboration of methods and tools that can be used by the programmers without any dictated rules or guidelines.

Now let’s move on to best JavaScript frameworks of 2015 (and 2016 so far).

1. ANGULAR.JS

This framework is considerably the most powerful, useful, and, consequently, popular JavaScript framework in the world.

When Google released it in 2009, the expectations were quite unpretentious. However, Angular.js has become truly popular due to its possibility to rapidly build single-page web applications. So-called directives also enhance it.

They add reusable codes to the application and provide the application with necessary dynamic functionalities. Manipulating DOM is easy – that is why you can without troubles ass behavior and CSS to the HTML DOM elements.

2. BACKBONE.JS

You might have figured out the hint – this minimalistic framework provides the necessary backbone to web applications. It is available under the MIT license and claim to be open source.

Backbone’s significant feature is its ability to act as the base of a multilayer web project. You may find useful tools inside, for instance, model building using key-value binding, tons of enumerable objects with usable API etc.

You can use other frameworks on top of the web application set. Backbone.js can be used with other toolkits it massive projects. The appropriate mix of functionality and performance is accomplished by framework’s small size and lucidity.

3. REACT.JS

This framework is considerably one of the most useful front-end frameworks – for a reason. It works as the V in MVS, which means that it can be used to create the UI constituent of your project.

With the help of the node.js, it can be rendered on the server side; its performance is also enhanced by involving a virtual DOM. If you need to recreate your front-end component into an interactive element, React.js will help you with it flawlessly.

This is proved by usage experience of such companies as Instagram and Facebook. React.js achieved the name of one of the best UI frameworks for creating high-performance and responsive web applications – and all this with only 2 years on the market!

4. METEOR.JS

If you need to create full-process end-to-end web applications, developers will recommend you to try Meteor.js – and this commendation will be quite veracious.

Since its appearance in 2012, this framework has proved that a platform can be truly multifunctional and cover all the tasks without additional libraries or frameworks.

Moreover, Meteor.js is being permanently improved – its community contributes to the core of the application regularly.

This framework allows developers to tackle through various sections of the framework – thanks to its modular design. It also covers virtually all the phases of development (frontend, backend etc.), which enables to swiftly create real-time applications.

5. EMBER.JS

With the use of the MVC principle, this rather popular JavaScript framework is used to create complex web applications. Within it, two main mechanisms are implemented.

The first is similar to the two-way binding that Angular.js uses; it helps synchronize all the processes – for instance, the change in model initiates an immediate adjustment of the model. The second mechanic is the fastboot.js module.

You are right if you compare this mechanic with react.js’s ability to render DOM on the server side. With these two features, even scalability is not quite an obstacle to getting the best of this framework. Likewise, tons and tons of learning material about Ember is available online.

6. POLYMER.JS

Originating in 2013, this Google-powered framework has already gained popularity. This platform has much to offer including the ability to create and extend HTML or other web components. Even though Polymer.js has just released an alpha version, it already has numerous followers.

7. AURELIA.JS

This ambitious project has been on the market less than a year. It is backed up by a team of skilled professionals, so we look forward to something special.

Using the hints from Angular 1 and 2, this framework helps create powerful and responsive applications. The architectural design is also customizable and offers limitless control over the framework.

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