The AFL-CIO, America’s largest federation of unions, launched a campaign this week targeting a slew of Senate, House and gubernatorial races around the country. The organization is printing direct-mail ads that slam Florida’s Republican U.S. Senate candidate Marco Rubio and the GOP’s gubernatorial candidate, Rick Scott.
Two million mailers total will be issued. In Florida, the literature will remind union members which candidates have been endorsed by their union while focusing their message on what they highlight as track records workers in Florida should be wary of. “Marco Rubio’s record: Fewer jobs, an uncertain future for workers,” reads one. The other states, “Millionaire Rick Scott ran a hospital chain that cheated its patients — and paid the largest fine in U.S. history.”
The AFL-CIO is embarking on a massive political mail campaign this week, pumping more than 2 million mail pieces into six Senate races, four governor’s races and 26 campaigns for the House of Representatives. The labor giant will be sandwiching each mailer with two phone calls – one before the mail piece arrives and one after it arrives – for a total of more than 4 million live and automated calls. This is a major show of force and a tried-and-true method for the AFL-CIO to activate its members, who are likely to spend more time reading a mailer from their union than the voting public at large.
The mailers, via Politico: